Free PR Sites
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Is it advantagous to post to PR sites such as this one: http://www.i-newswire.com/fitness-professional-online-launches/218349
I've seen posts like these on several sites - same post on multiple sites. I'm wondering if it's even worth having them on one, or multiple.
Thoughts?
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Real Press Releases get picked up by traditional media and get redistributed/reworded all over the web, which is lesser duplicate content. That's how the traditional news world works and helps in all aspects of SEO/Brand Building. But to your point, if it's the same release over and over again, it would get combined and in most cases you'd only see 1 (if any). Most of those PR sites don't even make it into Google News.
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Maybe it is beneficial to do a PR once a year or so, when you really have some news about your company, but only to your reputation/branding.
Links From Press Releases Won't Help - (Search Engine Roundtable, an article by Barry Schwartz).
If you distribute the same PR to 1 or 20 PR sites, it has the same effect. I mean it won't affect you in any way, Google will show up eventually 1 result out of 20 and 19 will be supplemental (Google handled the last PR I released like that).
Hope that helps,
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Same post on multiple PR sites is duplicate content so you can imagine what will be the value of a link. In the world of digital marketing after Panda and Penguin I don’t find this as an ideal practice to follow.
I believe on using few but powerful PR sites like RP News, News wire and others but if you are using multiple FREE PR websites then in that case try to submit unique press releases instead of the same content on every website.
Hope this helps!
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