Social Media Presence For Medical Equipment Providers
-
Selling medical equipment to everyone from hospitals, nursing homes, & dealers to selling medical equipment to every individual that doesn't have insurance (at great prices) is what we do.
I've had success with some social media but I want to know where you think the biggest social media value is at specifically for a company & website like ours. (www.Ocelco.com).
Thanks!
-
Hmm, well Slideshare, Scribd and Pinterest are the best for direct / leads and sales. LinkedIn can be a lead generator if you join some groups and watch the discussions. Facebook is a brand awareness tool and hardly anything else.
-
Facebook does great with brand awareness and Twitter has been doing good directing leads & sales with coupon codes I've been putting out on it.
It seems like Facebook doesn't generate any sales and very few visitors at that, but a lot more people see our name on it compared to Twitter. And the views from Facebook should still be target market views.
-
That's not a good way to define a goal. Your goal needs to specific, time-bound, achievable and measurable. You need to define your goal before picking a channel or else it's easy to get lost.
-
All of the above.
-
Just thinking out loud here but linkedin would be an obvious choice for the more b2b market contacts. Twitter to connect with journalists and industry news type contacts. Perhaps youtube or similar if you are thinking about how to or demonstration videos and such which might be a way to target individual consumers.
-
If it's B2C Facebook would probably be a good bet. Though, something tells me people will want to keep their medical lives private. Are you sure you want to be on social media at all. What's your goal? Direct leads / sales? Brand awareness?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to provide good quality content if competition is stealing
Hi everyone, I have a customer that is very successful in a worlds niche market in the aviation industry. Following Rand Fishkin and Wil Reynolds I tell them to provide the best content they have for their customers and want them to blog. Now the issue is that their competition is playing unfair and already stole texts from them to present those at aviation fairs. What do you think? How can one follow Rands and Wils suggestions without losing in the end? Cheers Marc
Social Media | | RWW1 -
Social in SERPS
Hi Guys, I have seen a lot of page 1 SERP exposure for branded terms due to social links being listed directly underneath the web listing - mainly twitter! I know there was an update to include this in SERPs at the beginning of the year but how do I specify or submit these to Google so my social accounts can too also appear directly under my web page? Does anyone know? Is there a code I need to implement on my site to pull these in? Thanks!
Social Media | | eLab_London0 -
Main Site Social Media SEO impact on different product specific site
Hi, Few months ago I have created a minisite for a particular product category for the online store Giftcampaign.es with a different domain name. The idea was to focus this minisite on selling personalized usb memories and to have a different design, functionality and content that the main one (the site is http://www.usbpersonalizado.es). What I have done here is to link on my site the Social Markers of Facebook and LinkedIn of the parent site GiftCampaign.es, as we are not planning to open and maintain an account for those social networks, and we are already maintaining the ones for the parent site. I would like to know if the SEO Positioning of my minisite can benefit from the links of the Social Networks of the parent site or whether it makes not really an impact in SEO positioning unless I create and maintain new social network accounts for the different minisites that I create with different domain names. I look forward for your response. Best regards, Oriol .
Social Media | | oriolbandalux0 -
How can i make our social network site rank higher?
Our site is currently not in the first 3 pages of Google. it is a social networking site that requires users to login/ register. Much of the content is therefore user generated and is as diverse as the users themselves. The problem is that SEOmoz crawler is not even picking up the keywords i inserted into the site. Does this mean that Google is not even picking them up as well? Our site is www.yookos.com
Social Media | | seoworx123
We are using JIVE, which is best suited for intranets. What can i do to improve the site's rankings?0 -
Social Signals, do they help? Looking for a solid Yes or No.
Hi, I've read so much lately about social signals and got basically 3 completely different responses. 1. Yes they are going to over take normal link building in 2013 so get on it. 2. Yeah they do help with rankings but not massively, don't focus to much on it. 3. Na they don't help, you need to gain 1000's of signals and even then it will be a short SERP increase and then back down you go. So... What im looking for now is a straight up Yes or No, should you be on social signals now? Should time spent on gaining social signals be increased? If your doing 10% of your time on social should this percent now shift to a larger percentage? Cheers
Social Media | | activitysuper0 -
Social doesn't help SEO (article), what are your thoughts?
Social doesn't help SEO (article), what are your thoughts? http://www.imediaconnection.com/content/32887.asp?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+ImediaConnectionAll+%28iMedia+Connection%3A+All+Stories%29
Social Media | | activitysuper0 -
Social channels, tools sites for promoting a blog or article
Hello, I would like to promote blogs, articles etc. Can you give me some tips, advice on how to promote these? I guess everyone starts with Facebook, Twitter and LinkedIn. After that, Reddit, StumbleUpon. Any other good ways (penguin proof) to promote a blog, article etc? Any tools you use: SocialOomph or something similar? Thanks! 🙂
Social Media | | ThomasH0 -
Do keywords in a URL that's linkified provide anchor text benefits?
I'm curious about links that are just URLs (e.g. http://www.google.com/reader) or in a URL-like format (e.g. Google.com/Reader) vs links with plain-word anchor text (e.g. Google Reader). If a link that is just a URL (or a partial URL) has keywords in it, do those keywords provide anchor text relevance benefits? I'm particularly thinking about URL shorteners that provide customized links, and social media. Many web tools (twitter, blog comment systems) don't render HTML but will automatically link URLs. If http://boston.craigslist.org/jjj/ gets linked to through custom shortened URLs like http://bit.ly/Boston-Jobs, is it more likely to rank for the term "Boston Jobs" than if it received the same number of links using a non-custom shortened URL like http://bit.ly/ejq5uX9?
Social Media | | Jay.Neely0