How can I improve my Adsense CTR / CPC?
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Here's one page where my Ads' setup can be seen:
http://www.gameseducativos.com/guarda-do-zoologico/quebra-cabecas
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5% CTR is good but 2 cents per click is really low. Other than being in Brazil, I believed you have been 'smart priced' due to the traffic quality you are sending through. Also, when you started using adsense, I assume the CPC was higher right?
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Thank you for the straight answer kchan.
My CTR is around 5% and the CPC is at measly 2 cents.
I don't think I can get a 60c CPC, since my traffic is from Brazil, but on the other hand 2 cents seems pathetic.
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Hello,
I would like to ask what is your CTR like? Since your website is targets the younger audience, it is unlikely you would receive a high CPC, say above 60-70 cents per click.
What I would suggest is to only use 2 adsense units a page. This should increase the CPC, because less ads are been displayed(as usually the higher paying CPC's or higher quality ads)
I would suggest using only 300x250, 120/160x 600, 468x68 or 728x90 because these tend to be the best paying/performing ad units. These are better performing because most publishers have designed banners for these ad dimensions.
For your page, I would suggest the top section where you're using the 336x280 to only use one or the left side (preferbally a 300x250 ad unit), and maybe a description of the game or the right. The bottom section you should use a 468x90 advert.
You should also play around with the positioning and coloring of the ad text unit.
How this helps.
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