Backlinking / Link Building Services
-
Hello,
Our site is struggling organically and one of the key factors (not surprisingly) is a lack of backlinks. We have hired a content writer and are working on a content strategy to generate quality, relevant backlinks. But this is more of a long term project.
After reviewing backlinks to our competitors' sites, it seems clear that they are using agencies or services to generate backlinks (most coming from low quality sites). I'm aware that this isn't a good long term strategy (although it seems to be serving them well at the moment).
I was hoping the community could provide some insight on products or services out there that provide "safe" backlinking strategies. I don't want to do anything that is going to harm us in the future. I've read a bit on the hoth, and it seems fairly safe and potentially effective, but it's hard find much objective advice on the topic.
Any insight is much appreciated - thanks in advance!
Jason
-
Hello Jason,
I understand where you are coming from. I was in a similar boat. My site is under a year old and I am in the Real Estate industry which is extremely competitive online. My tactic is multifaceted.
- Write Great Content
- Market site & Content on all social media platforms
- Host or Sponsor a local event and then write a press release and send to your local reporters.
- Blog like crazy, Google loves fresh content
- Make sure your internal link structure is set up properly.
- Network with other local websites
- Guest Blog on similar sites as yours
- Pay Per Click Campaign is a good temp option
- Focus on Conversions, better 10 visitors and 7 sales than 1000 visitors and no sale.
- Be patient, SEO is a long term commitment.
I hope this helps. Good Luck
-
Jason,
This is the first I have ever seen a question like this... - no we all have asked it. Here is my take:
First great content will win - yes you can do the other stuff in the short term but it may cost you long term.
Some of the link building others do is simply directory after directory. If you find industry specific it can be a bit better at times. (Legal blogs with links to sites, etc).
If you want instant pay for Yahoo Directory and Best Of the Web.
Use a service like BrightLocal to check your local citations, etc. This is very helpful. Very helpful. Make sure where you can you use every local resource available. Local SEO is important.
Great links can come from Infographics and videos, think about it.
In the end, content will rule the web. Give the searcher something original, insightful, etc.
Hope it helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link Building/ Off page strategy. Do we have already have a 'hook' or should we create more specific content.
Hi Guys. As part of our link building campaign I've been creating a database of people who might link to our site. We're a diary company. So I’ve been focusing on people interested in stationary, paper, pens, etc who also blog. We have a unique product at TOAD diaries, it's essentially an online tool that allows you to design your own diary. You can choose size, colour, duration, etc and also personalise the cover. So the product (we think) is very compelling and interesting. First of it’s kind. Check it out here: http://www.toaddiaries.co.uk/designer/diary/a5/everyday-diary-week-across-2-pages/coil-bound/toad-plum/12/1/8/2014 So.... question. Do you think that the site itself would considered 'good content'? i.e) It's already a very interesting idea that's worth linking to. Or Would it be better to create a high quality engaging blog (with info-graphics etc) that really speaks to that community of people? Say, about our love of the humble paper diary, and why it's still useful. Then use that blog content to try get links? You thoughts would be really appreciated. Thanks in advance. Isaac.
Link Building | | isaac6630 -
Link over-building?
Hello all. One of the first things we do for our clients is to claim their local listings, include them on a set of selected directories (8-10), and blog directories (5), if applicable. Since they will all be linked to the client site, could doing all of this at once run us into problems with unnatural link growth? Thanks! Frank
Link Building | | FrankSweeney0 -
Domain extensions and link building
Hi, If you were trying to rank your website for a search term in Google UK, would it be more beneficial to build links from .co.uk websites then any other? I have read on Hubspot if your targeting UK rankings then link building from .co.uk domains will have a good impact on UK rankings? Thanks
Link Building | | activitysuper0 -
What are top 10 best link building places after penguin?
Can some one help on this. I am looking to build 1 way links to rank a new website. Besides blogging and social bookmarking can some one recommend what works post Panda and Penguin.
Link Building | | oneseocompany0 -
Link Building for lower budgets that work on 2012
Hello, I think many of us have re-plan their SEO strategy since the latest updates from Google and we all saw that coming anyway. We already know that link building using Directories, Article sites, Link exchange, profiles, footer/side links, paid links, press releases and other have been devalued or not working at all. For low budget websites and websites that cannot afford fresh/valued updated content or other link baiting techniques there arent much left. I my self found that Social Media and Blogging (Guest posts) are they only techniques left for websites that cannot manage to get natural links. Also i have realized that On-page optimization is getting more attention again. We all have great ideas of acquiring links but what we do when time and budget is limited? Google promotes natural link building but how you supposed to get natural links from a new low reputation website? I kinda of like the new approach since it will make SEO work a lot of harder and eliminate the easy path success. It will also focus the SEO job more on On-page and on great content. But this is getting a lot of harder for new websites with lower budgets and lower time to consume on SEO. I deeply know the answer of my question but i would like your opinion also and of course if anyone would like to share some ideas or know-how to discuss is welcome.
Link Building | | Lakiscy0 -
Link building
Hello all ! I would love some opinions about one Link Building technical aspect from SEOs, link builders ... How important is the number of outgoing links on the page you have the opportunity to place a link ? (from a scale of 1-10 / what about where dose this factor fits overall with your check list , as important to consider as far as link building) Would you place a link on a page with 200+ outgoing external links if the page is ok (not involved in selling links, all links are related with the subject, target page, anchor text etc) or you would go with a link on a 10-15 links per page but not that 'powerful' and not that related (not spammy but more general on the subject that can contain links to some other non related resources). Eg: Option 1: www.whatever-name.com/links.html the entire domain is about x. It has 250 links in that page (in the links.html) all links on the links.html pages are somehow related / resources with x. Your link can be placed with an anchor text related with x that will target a page on your site related with x. Domain page rank : 6 (as a general indicator), Page PR, the links.html one, PR: 2 Option 2: www.some-other-name.com/x-is-so-great the entire domain is NOT about x, just the page. It has 5..10 links in that page (external links more or less related with x - but not spammy) Your link can be placed with an anchor text related with x that will target a page on your site related with x. Domain page rank : 3 (as a general indicator), Page PR, the links.html one, PR: 1 What's your best option ? Thanks !
Link Building | | eyepaq1 -
Building backlinks for a newspaper site?
Anyone have tips on building links to a newspaper site? I am looking for a strategy to create links to a news site beyond building one link at a time. We have so much content that is constantly updated that it would be impossible to do this one page at a time.
Link Building | | BostonWright0 -
About Paid Ads/links - Question
My name is Benny, i am writing here from account of my uncle, because he is a pro member, and i am a student dont have money to pay premium package. Now, I have placed some ads/links on a strong domains, for about 8 months, i paid always, but about 6 weeks i was sick, on hospital, and i have forget to renew the links, and now are removed, and ranking down too. My question is, can i restore the links with same anchors on the same places again on the same sites, or what to do? it's this danger if a link was for a 6 weeks down, and now again to re-place, some of them are 3-4 weeks,and some 6 weeks, it's this danger to replace again or not? What do you suggest me?
Link Building | | leadsprofi0