Silo Architecture - need an expert's advice
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I understand the concept of silo architecture. What I don't understand is how to build the site navigation.
I see experts talking about silos, but their sites have pervasive top level navigation. In theory, your top level nav breaks your silos. If I have 20 pages of supporting content all linked to my silo page, and the top nav is on the supporting content pages, then those pages all link to the pages in the top nav - silo broken, and link juice diluted.
it would seem to me that the only way to build a true silo is to strip out all of the navigation on a supporting page, and only have it link to:
1. The silo landing page
2. Other supporting pages in the silo.
is this what Bruce Clay does? I've seen Rand's lectures on silos as well. Is this what he is doing? I recently saw a video by the Network Empire team, and they'd also have a pervasive nav.
Can someone please explain this?
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Hi Rahul,
The answer is with nofollow attributes. You will still maintain your human organization, while telling the Google bot what content is important and where to go.
Hope that helps.
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