Keyword in URL vs organization
-
I have a jobs site that currently has the following structure for jobs:
www.site.com/jobs/openings/1234.html
Categories used to be listed this way:
www.site.com/jobs/openings/accounting
But we changed it to:
www.site.com/jobs/category/accounting
Does it matter? Is one better than the other? The page title, heading, and description also have the word "openings" or "opening" in them.
-
I also like "openings" in the URL, because as a user, if I were to land on that page or see that URL in the wild, I'd have a better idea of what the page is about.
-Dan
-
Do not forget to 301 redirect old links
-
seems to me that the word "openings" would be googled more often than "categories"
...so yeah I'd prefer the other but I'd have to do a little keyword research to see what I wanted to lay that out as, personally.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Clean URL vs. Parameter URL and Using Canonical URL...That's a Mouthfull!
Hi Everyone, I a currently migrating a Magento site over to Shopify Plus and have a question about best practices for using the canonical URL. There is a competitor that I believe is not doing it the correct way, so I want to make sure my way is the better choice. With 'Vendor Pages' in Shopify, they show up looking like: https://www.campusprotein.com/collections/vendors?q=Cellucor. Not as clean. Problem is that Shopify also creates https://www.campusprotein.com/collections/cellucor. Same products, same page, just a different more clean URL. I am seeing both indexed in Google. What I want to do is basically create a canonical URL from the URL with the parameter that points to the clean URL. The two pages are very similar. The only difference is that the clean URL page has some additional content at the top of the page. I would say the two pages are 90% the same. Do you see any issue with that?
Technical SEO | | vetofunk0 -
Usage of keywords in URL
Hi everyone, I'm trying to optimize our website and I'm not sure what's ideal for our URL structure. We have two products: one of them is focused on B2C & the other one on B2B.
Technical SEO | | Klouwers
Our homepage is focused on the B2C product. For our B2B product, I'm not sure what's ideal. The URL for our 'homepage' of the B2B product is ourdomain.com/software. We have different target groups for our B2B software, and therefore different pages on our website. Which URL would be best to use for the keyword personal trainer software?
1. ourdomain.com/software/personal-trainer-software
2. ourdomain.com/software/personal-trainer0 -
Stop Words and keyword optimization
Ok, so I understand Google doesn't use stopwords (like "a" or "the"). Therefore if I am optimize for a keyword phrase, and say find an opportunity for say: "how to create stuff something" But it actually reads better as (although doesn't sound completely out of place as above) "how to create stuff in something" Which is better for SEO? (ignore usability \ readability in your replies please and assume it reads reasonably either way as that was just an example)
Technical SEO | | TheWebMastercom0 -
URLs with dashes between words or nothing at all? ( ../some-content vs. ../somecontent)
Here's a quick and easy question: Is there any problem with not using dashes in between words for URLs? Obviously the readability factor is a concern, but from a search engine standpoint? Thanks in advance!
Technical SEO | | tbinga0 -
Keyword Cannibalization?
I am not quite sure I totally understand the concept of keyword cannibalization. I have seen the SEO Moz Snowboard example... I tried to apply the concept but the on-page ranking sees a category page of mine with KW cannibalization. By the way, I still get an A for the targeted KW. I have an e-commerce site, one category page targets 'wool sweaters' and a product page for example is : 'chunky-knit wool turtleneck sweater' (there are 8 products total in this category all are flagged Cannibalizers). I didn't think KWC would be an issue...ranking seems to be effected judging ranking for other category pages w/o KW cannibalization issues. So, my question I guess is KW cannibalization really a big deal? What is taken into account when judging KW cannibalization. Title Tags? URLs? Thanks in advance
Technical SEO | | IOSC1 -
GWMT -- Top URLs for keyword is not the homepage
Hi Everyone - In google webmaster tools, in the Content Keywords section, when I click on a link of all of my top keywords they display a single "Top URLs". The URL which they display is not my homepage but a random category landing page of our e-commerce website. Should I be worried about this? Does this suggest that google is ranking this one URL ahead of our homepage?
Technical SEO | | Santaur0 -
Long URL
I am using seomoz software as a trial, it has crawled my site and a report is telling me that the URL for my forum is to long: <dl> <dt>Title</dt> <dd>Healthy Living Community</dd> <dt>Meta Description</dt> <dd>Healthy life discussion forum chatting about all aspects of healthy living including nutrition, fitness, motivation and much more.</dd> <dt>Meta Robots</dt> <dd>noodp, noydir</dd> <dt>Meta Refresh</dt> <dd>Not present/empty</dd> <dd> 1 Warning Long URL (> 115 characters) Found about 17 hours ago <dl> <dt>Number of characters</dt> <dd>135 (over by 21)</dd> <dt>Description</dt> <dd>A good URL is descriptive and concise. Although not a high priority, we recommend a URL that is shorter than 75 characters.</dd> </dl> </dd> <dd> URL: http://www.goodhealthword.com/forum/reprogramming-health/welcome-to-the-forum-for-discussing-the-4-steps-for-reprogramming-ones-health/ The problem is when I check the page via edit or in the admin section of wordpress, the url is a s follows: http://www.goodhealthword.com/forum/ My question is where is I cannot see where this long url is located, it appears to be a valid page but I cant find it. Thanks Pete </dd> </dl>
Technical SEO | | petemarko0 -
Special characters in URL
Hello everybody, my question focus on special parameters in URL. I i am working for a website that use a lot of special entities in their URLS. For instance: www.mydomain.com/mykeyword1-mykeyword2%2C-1%2Cpage1.html I am about to make 301 redirect rules for all these urls to clean ones. IE: www.mydomain.com/mykeyword1-mykeyword2%2C-1%2Cpage1
Technical SEO | | objectif-mars
would become:
www.mydomain.com/mykeyword1-mykeyword.html I just wanted to know if anybody has already done this kind of "cleanup" and if i could expect a positive boost or not. Thanks0
