Magento and Analytics - Unique purchases tracking
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Hi guys,
My ecommerce site is on Magento and in order to integrate it with Google Analytics, I enter my GA account number on the Account Number field in the backend.
What surprises me is that some purchases are not tracked at all. So for the month of may GA shows X unique purchases when Magento shows x+5.
Can this occur because the customer leaves the site before the confirmation page is shown?
Thanks.
Regards
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Hi Diego,
This usually happens as you say either because the customer doesnt make it to the confirmation page (can happen for example if paypal is not setup to return automatically to the site) or else sometimes in poorly coded payment modules.
First line of attack is to identify which orders and by extension which payment methods are not being recorded. Most times it is a specific payment method that is causing the issue and that will guide you as to where to look to fix it.
Hope that helps!
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