Removing a link to a 404 page
-
Hi guys,
If I found a low quality or spam link pointing to my site, but the link points to a 404, 500, etc (inaccessible, error page),
Should I bother asking him to remove the link?
Thanks
-
Just to clarify - the page on your site no longer exists (404s/500s/etc.)? If the target of the link doesn't exist, the link should be more or less dead. I generally wouldn't bother disavowing. It's a bit situational, though - I'm not sure if you're working to disavow thousands of links and this is a large-scale problem or if there's just this one like or handful you're worried about. If you've got a handful of spammy links that all point to dead pages, I wouldn't lose sleep over it.
-
I thought the OP was talking about having the spammy site remove the backlink which would be a little counter productive in my experience dealing with these sites admins, as opposed to disavowing that external spammy backlink.
EDIT: Here is a more recent clarification and semi-official word from google on how to use the disavow tool: it's not a surgical knife with ricing coating, it's a disavow tool... use it like a "machete"
but i guess if he meant removal of his own 404 url on his back-end, it would be wise to 301 them instead, especially if they do have other quality and non-spammy backlinks. But, I would still disavow a spammy 3rd party backlink anyway. no harm in doing that.
-
The link recovery campaign mentioned above is probably called for and I second that a spammy link pointing to a 404 is not a good reason to disavow. Avoid the tool if at all possible.
-
Probably less important for the Spammy link, but there would be a decent chance you have other links pointing to the same broken pages which would be worthy of the 301 redirect. I'm a pretty big fan of not Disavow'ing unless absolutely necessary, it's a tad overused in my opinion.
-
Even though it is linkingEither that, or use the now good ol disavow tool on Google webmaster tools, far faster and easier imho.
I would remove them or disavow them immediately.
But it would be good to wait and hear from more seasoned folks (10+ years) who lurk in the dark around here often...
edit: I would say use disavow tool with caution and ENSURE 100% that the backlink source is spammy and low quality and sure to be caught in googles net sooner or later. but i do believe in proactively taking care of this issue to a good extent rather than waiting and seeing the damage rolling out. this can also be based on the total number of followed links that you have, on a small scale, it becomes more of an important task compared to when you have thousands or tens of thousands of links.
However. just to make it clear how bad this can be if left ignored, one of our niche clients has a total of no more than 400 backlinks so far and their direct local competitor has some 60,000 plus. and is a few years senior of a domain based on existence history. yet with us proactively taking care of low quality sites that we find constantly, we have been able to raise their DA and so far reach and tie with the bigger local competitor.
a good portion of those 60000 backlinks are spammy and in need of being removed by manual request or disavow. and i bet quite a few of them end up on old and expired 404s, but the effect cannot be more obvious when these issues are not taken care of on time.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link Building where link building is dead. Latest tactics in a land of content.
Hello, What is your latest link building techniques considering manual link building is basically dead, and you should really build good content to drive results. Link building has really become less important. It seems to be much more 10X content now. What would you recommend for basic link building considering this besides the 50 first Links video by Rand, which is excellent. Thanks, Bob
Link Building | | BobGW0 -
Do affiliate links to Amazon product pages boost those pages in the SERPs?
From casual observation, I believe that affiliate links to Amazon product pages, move those Amazon pages up in the SERPs. Does anyone else have an opinion on this? Philosophically, I think that affiliate links should not be counted in the rankings, even if they have not been nofollowed. I think that Google and other search engines should be filtering these links because they are compensated. Thanks for your thoughts.
Link Building | | EGOL2 -
Multiple Links from High Ranking Site Vs. Links from Multiple Domains - What's More Important?
I understand it is important to get links from many quality domains. Currently, I do have links from top domains (PR, Trust) and it I can get more from (high rank) pages on these same domains. Would it be better to focus on expanding my reach (find additional domains to link from) or to continue to build links from the current domains I have a connection with? What is weighted more? I realize doing both is important, but trying to figure out how to best use my time. Thanks! David
Link Building | | DWill0 -
What are your favorite tactics for getting links to money-pages?
We've got content marketing and other great tactics for getting links to content pages, but what are your favorite tactics for getting links to your money pages (i.e. product pages, landing pages, devices pages, sales letters, etc.) For example: For certain sites (especially some ecommerce sites), one can get a few backlinks by doing giveaways, contests, or events Some sites can give their product to bloggers to review If you're selling an exciting product and/or a product that appeals to a passionate user base, such tactics can work great. There are some sites that such tactics won't work very well for, though. For example, if you sell a boring or highly specialized product that bloggers won't want to review or giveaway as a contest prize - such as valves used in a specific commercial application, or an expensive B2B product that you can't really giveaway. Creativity is of course important, but sometimes it can only take you so far. What are your favorite strategies for getting quality backlinks to your "money pages" especially for sites that don't fit into the "ecommerce site selling cool stuff" category?
Link Building | | AdamThompson0 -
Link Building for Landing Page
Hey Guys, I have a client that is launching a website in about 2-3 months time. They have had a flash site for the last 4 years and have had no SEO/Link Building to the site and are now going to undertake my services for Content Strategy, Social Strategy and Link Building. In the interim (from now till the next 3 months) they will be launching a "coming soon" landing page. What I want to know is when doing their initial link building do I just concentrate on brand related links through local directories with the aim of getting a few local keyterms? Or should we be deploying a longer term strategy of going after the competitive keyterms now? Thanks,
Link Building | | ecentricmarketing
Michael0 -
"gimme links" = easy to fill out profile/personal reputation links that offer a do-follow anchor text flexible link
I'm doing some SEO for small niche service sites...and aside from niche directories and some light article marketing and local search directories (yelp, etc) there really isn't a budget for content generation. I really only have a budget for profile/submission links. What are some sites where you can quite easily fill out a personal profile with an anchor text variable link that may not be THAT juicy but will stick (i.e. not a spam/fake profile type of link, but something like Linkedin). I'll start with giving away 1 www.istockphoto.com Any others that aren't obvious?
Link Building | | ilyaelbert0 -
PPC Landing pages and SEO landing pages query
We do a fair amount of work on PPC and because of this a lot of our PPC landing pages also do quite well in SEO. We are thinking that the landing pages do well because they get a lot of traffic from PPC and therefore, maybe google can index and take note of these pages quicker? The pages that usually shoot right up the rankings are new pages used for long tailed keywords. So I have a few questions: Does the traffic from PPC actually have any effect on SEO rankings? If we were to create a page that was to act solely as an SEO landing page, would google take note if there was no traffic? Would simply linking from our main site to the landing page be enough to give it a bit of authority, in which we can build upon? Thanks in advance.
Link Building | | esendex0 -
Link Ratio
Does Google (or other search engines) penalize websites if they have a too many inbound links from a single domain? (Say for instance, I have 500 inbound links, and 400 of them are from one root domain.)
Link Building | | EricVallee340