Sudden Page Rank Drop for Weight Loss Camp
-
My site BalanceME.com has been performing really well and continually climbs more and more but in the last 7 days we have had a drop this last week. We went from #2 for weight loss camp to #6, and even further on other terms.
It is mid May and I cannot find any other explanation for the sudden drop. I am hoping someone could give me some sort if idea what could possibly be the answer. Recently we have had two press releases go out, target for keywords, and also installed images that navigate to new pages on the site. There have been few additions to the site, and nothing can explain the drop.
Other companies in our group have not had issues with recent drops, and we use the same practices with the other organizations.
Thank you for your time
-
We have bridge sites targeted to create content and give us good anchor text and backlinks to our site. In the past week or two we have had a serious drop in national rankings for some of the terms. It turns out the bridge sites were hacked:
weight-loss-camp-california.com
weight-loss-camp-massachusetts.com
They are still broken right now, but one of our developers is on it. This could have lead to the rankings drop. We are a white hat organization, so it was interesting to see a drop even if there was an algorithm change.
We check rankings in two ways, locally, and nationally. Locally we saw a SMALL drop in some targeted markets, but nationally we dropped from #2 to #5 almost over night. I do not understand why this happened... It has happened in the past, and we just waited it out and we actually returned to a better-than-before position.
-
What do you mean by bridge sites? Have you cleaned up this hack? If you can give us a few more details, we can help you figure out if this may be contributing to your problem.
-
Still dropping, found out bridge sites were hacked... any other ideas?
-
Changed it. The SEO footer text we use put us over in density, but scribe still had us on track.
As I said in the comment below, there was a hiccup in results in the spring that eventually corrected itself.
-
We have not lost position with the brand name, and the anchor text for most of the backlinks matches the keyword phrase we are aiming for.
I really wonder if this is a hiccup in the SERP, we had a hiccup in the spring and eventually it went back to normal, actually better than normal...
-
I didn’t witness any on-page problem in a quick audit but i guess your linking strategy have a problem the links that are pointing back to your website are mostly with a keyword anchor text... I would highly recommend you to build more links with the anchor text that says your brand name.
-
I haven't had time to look at your site thoroughly but I ran a quick report through our system and something did stick out a bit.
When you compare your site to the other 9 sites (in the top 10) of Google, the average number of times "weight loss camp" is on the page is 0-5 and on your site, it's showing up 9 separate times.
I would either reduce some of that exact anchor text and/or add more text to your homepage to dilute it a bit more. A combination of both is probably best.
If I have some time later, I can take a better look but that's definitely one thing you could address and optimize right now.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Huge ranking flux that we cannot explain
Hello, SEO experts from around the world. We need your help; we have seen massive ranking flux across our website and others. We cannot explain what is causing this ranking flux. The content marketing is top quality, so we don’t know why we are moving from 25 to 50th on Google and sometimes even beyond that. Can any SEO experts explain why our agency is moving so much within Google’s rankings? We don’t know whether to make changes or possibly wait. Any help would be fantastic; thank you all.
Algorithm Updates | | sarahwalsh0 -
If I have an https page with an http img that redirects to an https img, is it still considered by google to be a mixed content page?
With Google starting to crack down on mixed content I was wondering, if I have an https page with an http img that redirects to an https img, is it still considered by Google to be a mixed content page? e.g. In an old blog article, there are images that weren't updated when the blog migrated to https, but just 301ed to new https images. is it still considered a mixed content page?
Algorithm Updates | | David-Stern0 -
Website have Caching/Indexing / Ranking Issue
Hi, My Website (https://www.v3cars.com) is not cached or indexed on regular basic from last 15 days. before this it was cached or indexed on regular basic. We are uploading fresh content on daily basic. Currently my new content is not ranked anywhere in Google even after cached or indexed. Please help and suggest. Sandeep - Love to Cars
Algorithm Updates | | onlinesandeep0 -
Does Google ignores page title suffix?
Hi all, It's a common practice giving the "brand name" or "brand name & primary keyword" as suffix on EVERY page title. Well then it's just we are giving "primary keyword" across all pages and we expect "homepage" to rank better for that "primary keyword". Still Google ranks the pages accordingly? How Google handles it? The default suffix with primary keyword across all pages will be ignored or devalued by Google for ranking certain pages? Or by the ranking of website improves for "primary keyword" just because it has been added to all page titles?
Algorithm Updates | | vtmoz0 -
Nofolow links drive to losing ranking
Hello there,
Algorithm Updates | | Goran024
I am an owner of mobilnishop website. We selling mobile phones. As you know , new phones coming every few days and they starting to be old after 1-2 years. So I decided to all pages which present old (discontinued) phones make them "noindex". I this way I meant to to focus google on new pages ( for new phones). After 1 year I find a huge losing trafic and key word position on goole. For example, word :
"mobilni telefoni " from 2 place I move to 11. So what I find out is that I LOST LINK JUICE. Is it possible that google does not see given link of my noindex pages? It look that I made auto goal.
Any opinion? Suggest ?0 -
SERP Drop
Hi, I have been trading online since 2006 and over the years I have built up some impressive SERP's for keywords such as "mens underwear' which I was SERP 1 for. However, over the past 6 months I have pretty much dropped off the face of Google for a large proportion of my keywords. I suspect I have been hit by the Panda/Penguin updates and do not know how to recover this. I have a mixture of what I consider to be relevant and healthy links, but there are also a few links in there that Google would no longer like. However, I believe that the majority of my links are OK. What should I do? Thanks i97zo6W.jpg
Algorithm Updates | | UnderMe0 -
Dramatic ranking shifts
I’m starting to notice some interesting behavior in Google rankings. It seems like most days, rankings move around but movements are relatively small. Then, maybe once or twice a month, there are days (like today) where everything seems to shift around in more dramatic fashion. I don’t know if it’s algorithm updates, or maybe they do light crawls every day and heavy crawls a few times a month..?? anybody have any idea what is behind these big waves of ranking changes?
Algorithm Updates | | znotes0