Moving Content To Another Website With No Redirect?
-
I've got a website that has lots of valuable content and tools but it's been hit too hard by both Panda and Penguin. I came to the conclusion that I'd be better off with a new website as this one is going to hell no matter how much time and money I put in it. Had I started a new website the first time it got hit by Penguin, I'd be profitable today.
I'd like to move some of that content to this other domain but I don't want to do 301 redirects as I don't want to pass bad link juice. I know I'll lose all links and visitors to the original website but I don't care.
My only concern is duplicate content. I was thinking of setting the pages to noindex on the original website and wait until they don't appear in Google's index. Then I'd move them over to the new domain to be indexed again.
Do you see any problem with this? Should I rewrite everything instead? I hate spinning content...!
-
If we're understanding the situation correctly, I'd say this sums it up pretty well.
-
It sounds to me as though most of the content from old site is staying but that 3 enigmatic 'tools' are being moved to a new domain.
In which case I would want to be sure that the functionality being moved wasn't the cause of the previously lifted penalty, especially from a Panda perspective (given that the tools on the new domain presumably won't have any links pointing to it, Penguin shouldn't be an issue) - as a penalty would be re-applied if the tools are not Panda-friendly.
So:
- if you want to have the tools on both sites, I'm with Pete - noindex the tools on the old site.
- if you are permanently moving the tools, review them for Panda-friendliness and then noindex the old site's URLs, probably worth blocking the old URL in robots.txt as well.
- If your previous penalty was nothing to do with the tools at all, and the link profile of those pages is good (or if there aren't any links) then 301 the old URLs to the new.
That's if between Pete and myself we've understood correctly what you're trying to achieve.
Good Luck!
-
So, I'm confused - are you looking to keep both sites active? If you're just moving the tools to a new domain, you could NOINDEX the old pages. If the link-based penalty isn't too severe, you might try a cross-domain rel=canonical on the old site. Unfortunately, without understanding the penalty profile, it's a bit tricky to advise. It's really a cost/benefit trade-off - how much risk of carrying the penalty are you willing to accept vs. the alternative of cutting off all authority and starting over on the new site.
If you've had Panda-related problems, though, I wouldn't keep the tools crawlable on both sites. That seems more likely to prolong your problems than it is to solve them.
-
In fact, I am not moving any content from the old website to the new one. It's just 3 online tools that I wanted to keep for the new website. They both have different content though but the functionalities are the same. I've "noindex" the tools on the old website.
By the way, the manual penalty has been revoked on the old website a few weeks ago.
-
I tend to agree with Martin - it seems like there's probably a way to preserve some of the power of the old site and 301-redirect selectively (or potentially use cross-domain rel=canonical tags), but it would take a much deeper understanding of the site than Q&A allows.
If you rebuild the site from scratch, you'd almost always want to de-index the old site. I'd flat out remove it via Google Webmaster Tools - it's the fastest method. Leaving both sites crawlable is only going to compound your problems and haunt the new site.
I'd warn, though, that if this is Panda-related, just moving the content won't solve your problems. You do have to sort out why they happened in the first place, or the same algorithmic issues will just come back. In other words, if the problems are content-related, then it doesn't really matter where the content lives. If the problems are link related, then moving will remove the problems. Of course, moving will also remove and advantages you currently have based on good links.
Unfortunately, this isn't a problem that can be addressed without a pretty deep audit. My gut feeling is that there may be a way to preserve some of the authority of the old site, but you really need to pin down the problems. Panda + Penguin is a wide swath of potential problems and just isn't enough information to do this right.
-
Some of this "content" are in fact online tools and the tutorials that accompanies it.
-
Hi Stephane,
All the below assumes you feel there is some value in keeping the original website live at all.
My first reaction would be to do a full review of all your old content and carefully consider which ones may have been hit by Panda - is there keyword stuffing, content duplicated from other sites, thin content...etc? Then either fix or completely rewrite those.
After that you should avoid publishing duplicated content so my view would be
1. Remove the rewritten/fixed articles completely from the old site
2. Don't implement the 301 so you don't get any redirected bad Penguin vibe
3. Put a block on those URLs using robots.txt
4. Remove the URLs from Google's index in Webmaster ToolsThen you are free to publish your new, Panda-friendly content to your new website.
Not sure what other mozzers would say, but that's my view. This is not about 'spinning content' but removing poor content and republishing great content. Hope it makes sense.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Two sites with same content
Hi Everyone, I am having two listing websites. Website A&B are marketplaces Website A approx 12k listing pages Website B : approx 2k pages from one specific brand. The entire 2k listings on website B do exist on website A with the same URL structure with just different domain name. Just header and footer change a little bit. But body is same code. The listings of website B are all partner of a specific insurance company. And this insurance company pays me to maintain their website. They also look at the traffic going into this website from organic so I cannot robot block or noindex this website. How can I be as transparent as possible with Google. My idea was to apply a canonical on website B (insurance partner website) to the same corresponding listing from website A. Which would show that the best version of the product page is on website A. So for example :www.websiteb.com/productxxx would have a canonical pointing to : www.websitea.com/productxxxwww.websiteb.com/productyyy would have a canonical pointing to www.websitea.com/productyyyAny thoughts ? Cheers
Intermediate & Advanced SEO | | Evoe0 -
301 redirects
One of our employees took an SEO class recently. She was told that having too many 301 redirects can hurt SEO. I have never heard of 301 redirects as having a negative impact. Any thoughts?
Intermediate & Advanced SEO | | Smart_Start0 -
Would you consider this thin content?
Just wondering what the community thinks about the following URLS and whether they are essentially thin content that should be handled through a canonical, noindex or a parameter filtering system: https://www.adversetdisplay.co.uk/products/3x1-popup-exhibition-stand https://www.adversetdisplay.co.uk/products/3x2-popup-exhibition-stand https://www.adversetdisplay.co.uk/products/3x3-popup-exhibition-stand https://www.adversetdisplay.co.uk/products/3x4-popup-exhibition-stand https://www.adversetdisplay.co.uk/products/3x5-popup-exhibition-stand
Intermediate & Advanced SEO | | ColinDocherty0 -
My website has disapeared from all google queries except the ones that contains it´s own website name
Hi, My website URL is: www.nixiweb.com Before June of 2013 my website was always shown at first or second place at google when searching for "hosting gratis". After June of 2013 my website has disappeared from all searches, it only appears when I search for the site name, eg: "nixiweb" or “www.nixiweb.com” At webmaster tools, the search queries table only shows queries related to my website name (eg: "nixiweb" or “xixiweb”), and none related to any other keyword. Can anybody help me understanding which is the problem with my site? Thanks
Intermediate & Advanced SEO | | nixiweb0 -
Is it worth redirecting an old domain name which was hacked to my new website?
I had a website which got hacked and malware added to it. I have since closed that website down but I still have the domain name. That domain name prior to the malware was incredibly well ranking for its niche and had a good range of high quality links to it and a domain age of 6 years. I'm now creating a new website which is similar to the old one (the same but with a different platform and layout). Is it a good or bad idea to redirect the old domain name to the new website?
Intermediate & Advanced SEO | | james.rose0 -
Website layout for a new website [Over 50 Pages & targeting Long Tail Keywords]
Hey everyone, We are designing a new website with over 50 pages and I have a question regarding the layout. Should I target my long tail keywords via blog pages? It will be easier to manage and list and link out to similar articles related to my long tail keywords using a word press blog. For this example - lets suppose the website is www.orange.com and we sells 'Oranges' Am I going about this in the right way? Main Section: Main Section 1 : Home Page - Keyword Targeted - Orange Main Section 2 : Important Conversion page - 'Buy oranges' Long Tail Keyword (LTK) 1: www.orange.com/blog/LTK1 Subsection(SS): www.orange.com/blog/LTK1/SS1 www.orange.com/blog/LTK1/SS1a www.orange.com/blog/LTK1/SS1b Long Tail Keyword (LTK) 2: www.orange.com/blog/LTK2 Long Tail Keyword (LTK) 3: www.orange.com/blog/LTK3 Subsection(SS): www.orange.com/blog/LTK1/SS3 www.orange.com/blog/LTK1/SS3a www.orange.com/blog/LTK1/SS3b All these long tail pages and sub sections under them are built specifically for hosting content that targets these specific long tail keywords. Most of my traffic will come initially via the sub section pages - and it is important for me to rank well for these terms initially. _E.g. if someone searches for the keyword 'SS3b' on Google - my corresponding page www.orange.com/blog/LTK1/SS3b should rank well on the results page. _ For ranking purposes - will using this blog/category structure hurt or benefit me? Instead do you think I should build static pages? Also, we are targeting more than 50 long tail keywords - and building quality content for each of these keywords - and I assume that we will be doing this continuously. So in the long term term which is more beneficial? Do you have any suggestions on if I am going about this the right way? Apologies for using these random terms - oranges, LKT, SS etc in this example. However, I hope that the question is clear. Looking forward to some interesting answers on this! Please feel free to share your thoughts.. Thank you! Natasha
Intermediate & Advanced SEO | | Natashadogres0 -
Where do I redirect a domain to strengthen another domain?
I've got a UK domain that I need to redirect to a US domain. Should I point it to the root domain or a landing page off the root and what it the benefit to doing one over the other?
Intermediate & Advanced SEO | | JCorp0 -
How can I change my website's content on specific pages without affecting ranking for specific keywords?
My client's website (www.nursevillage.com) content has not been touched for 4 years and we are currently ranking #1 for "per diem nursing". They do not want to make any changes to the site in fear that it might decrease our rankings. We want to try to use utilize that keyword ranking on specific pages (www.nursevillage.com/nv/content/careeroptions/perdiem.jsp ) ranking for "per diem nursing" and try redirecting traffic or placing some banners and links on that page to specific pages or other sites related to "per diem nursing" jobs so we can get nurses to apply to our new nursing jobs. Any advice on why "per diem nursing" is ranking so high for us and what we can change on the site without messing up our ranking would be greatly appreciated. Thanks
Intermediate & Advanced SEO | | ryanperea1000