Why is my domain authority lower than my competitors ?
-
I am totally confused with the information that I am getting from the Site explorer. My domain authority is 26, while my competitor's is 29.
I am confused because every one of the factors that SEOmoz uses to determine our domain authority has higher rankings for my website. My SEOmoz rank is higher, my external followed links is higher, and so forth.
The only factor that my competitor has with a greater ranking or number is that they have more internal links. I used the link metrics portion and added their URL to see all of this information.
Can anyone tell me how this is possible ?
My domain is www.Prickettproperties.com and one of the ones that I am looking at comparing is www.liquidlifevacationrentals.com
-
no - chicfamilytravels.com/ is do follow.
Please refer to - http://googlewebmastercentral.blogspot.co.uk/2013/02/a-reminder-about-selling-links.html
-
If you look in OSE >> set Show 'only follow' Links From 'external' >> hit Filter >> scroll down and look at the links showing (img alt) (img) [No Anchor Text]. These links are not no-follow.
There is some social activity under the non www version in OSE.
-
Thank you! What banner links are you referring too ? I will have them fixed asap.
Also, I find that the social media likes and so forth in the site explorer are off by a ton of likes on both of our parts. Why is that?
-
At a glance the page authority of the competitor is slightly higher and they have more social activity. You may have more linking domains but they have some 301 redirects coming in.
Personally I would not focus on this and continue to build a sound link profile.
I would also double check your banner links are set to no-follow!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why would SEOmoz be blocked from a domain?
Am I missing something? I'm trying to do Link Research on www.weddingcarsofhampshire.co.uk but it seems to be blocked, any ideas why that would be the case?
Moz Pro | | JemRobinson0 -
Competitors traffic
How can i find the top keywords generating traffic, Both paid and organic, for my competitors? Are there specific tools out there I can use if I dont have access to their Google Analytics account?
Moz Pro | | richm010 -
What is more important, page authority or linking root domains?
I have 2 pages in my report that are identical: www.ferringway.com (more page authority......21 vs. 1) www.ferringway.com/index.php (more linking root domains...... 40 vs. 21) Which one should I delete or should I do something like a 301 redirect? Your help is greatly appreciated! Sheryl
Moz Pro | | TOMMarketingLtd.0 -
How do i increae my page authority
Hi i am still finding my way around semoz and still learning what the tools do and i am trying to find out how i can increase my page authority. My competition page authority is 52 while mine is 36 and i would like to learn how i can increase mine to beat my competition. If anyone could give me some step by step instructions on what tools i should use and how i should use them to increase my page authority many thanks
Moz Pro | | ClaireH-1848860 -
How to Calculate % improvement in Mozrank and Domain Authority
I understand the concept that mozrank and Domain Authority are measured on a logarithmic scale . http://www.seomoz.org/learn-seo/mozrank I'm trying to determine the percentage improvement in the Logrithmic value. For example Original Domain Authority 60 Original Mozrank 5 End Domain Authority 63 End Mozrank 6. So 5% change in DA and 20% change in MozRank. How do we convert these numbers to the real logrithmic change?
Moz Pro | | webbroi0 -
How fast can page authority be grown
I understand that it is easier to rank for a particular keyword given a higher DA score. How fast can page authority be established and grown for a given keyword if DA is equal to 10/20/30/50? What are the relative measures that dictate the establishment and growth of this authority? Can it be enumerated to a percentage of domain links? or a percentage of domain links given an assumed C-Block ratio? For example you have a website with DA of 40, and you want to target a new keyword, the average PA of the top ranked pages is 30, the average domain links are 1,000, and the average number of linking domains is 250 - if you aim to build 1,000 links per month from 500 linking domains, how fast can you approximate the establishment of page authority for the keyword?
Moz Pro | | NickEubanks0 -
How can I increase my domain authority score?
We've jumped up in our rankings, page authority scores, and our toolbar PR over the past year, but our domain authority score remains the same as it was this time last year. I have noticed that for most people's sites, domain authority is typically higher than page authority, and my suspicion is that our domain authority score staying static is capping our page authority potential to some degree. Our SEOmoz scores are quite low for our toolbar PR. I've looked at the SEOmoz page relating to domain authority, and it rather vaguely says 'improve SEO generally across your site'. Other than age, the only thing I can think of is that maybe we have backlinks ranging across too broad a spectrum of topics. Being a web hosting company, we get a lot of links from our customers' sites that aren't related to our industry. Anyone got any specific advice? To provide some context, it's a PR7 website that's around a decade old with links in the hundred thousands. We score just 59 for domain authority. Thanks in advance, Jenni
Moz Pro | | Jenni_HeartInternet0