Are internal search meta keywords necessary?
-
One of my duties is to improve internal search results. From my reading, good site architecture and content is the way to achieve that. However, for example, are internal meta keywords necessary? I know they haven't mattered externally for a long time, but somebody in my department mentioned wanting this functionality in our CMS.
I just want to make sure I'm not missing anything.
-
As Meta keyword is not harmful so you can give it a try but personally I don’t think it will affect unless you really use the most targeted keywords for each page.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How much does a keyword focused domain matter today?
Is it still better to choose a keyword focused domain lets say over a branded domain in today's world? How much of a part does that have in the grand scheme of things?
Algorithm Updates | | HiddenPeak0 -
Queries vs Keywords
Can anyone clarify why my list of queries from google webmaster tools varies so much from the keywords that have resulted in clicks? I have a site that, according to Google analytics, has had clicks from 125 key phrases where as in webmaster tools (via analytics) allegedly only 17 queries have resulted in clicks. Is it becuase GA can't handle less than 5 clicks from the webmaster data or is it something else I am missing? The site I am researching for has very little traffic from other search engines.
Algorithm Updates | | SoundinTheory0 -
URL is starting to appear capitalized in Google Search Results. How come?
Our domain (www.absoluteautomation.com) has just today started appearing in search results as www.AbsoluteAutomation.com. Any ideas why?
Algorithm Updates | | absoauto0 -
Low Domain Authority - Rank Well For Competitive Keywords
I have been following a competitor's link profile on OSE for over 8 months. Their linkbacks have remained the same (3 follow, 9 nofollow links), all from low-quality directory sites. However, my competitor continues to improve in rankings and is now #1 for competitive keyword searches. How is this possible? Is there a way to hide your link profile or links from OSE? Any tips are appreciated - Thanks!
Algorithm Updates | | TheSEODR0 -
If you rank first organically for a keyword, will you rank first for variations?
Hi everyone, Hoping that someone will be able to answer this question for us. If we rank first organically for a keyword, are we safe to assume that we'll rank first (or close to it) for variations of that keyword as well? E.g. If we rank first easily for "Hamilton Island", can we safely assume that we will rank well organically for close variations of that keyword such as "Hamilton Islands", "Hamiltonisland", "Hamilton Island Hotel" due to the fact that "Hamilton Island" is in those keywords? We're deciding which keywords to monitor in SEOmoz and we don't want to waste keywords on very similar terms if we don't have to. Really appreciate any responses! Cheers.
Algorithm Updates | | HamiltonIsland0 -
Issue: Having to Fight Product Marketing to Use Keywords
This is sort of a "DUH!" moment to me. I know everyone has come across this at some point in time and am interested in hearing how others deal with this. A little background: I was researching keywords for new menus and pages. Sometimes, people (product marketing in my case) do not give me a heads up on changes they want to make to pages and it is always a fight with them to change it. This is pretty normal for me and I am use to it. It is one of those things that they don't want to discuss it with you because they know you are going to critique their work. and, yes, change it for the good of the company. I had a co-worker say to me:
Algorithm Updates | | SmartBear
"We may have to start making [pages] meaningful to the human visitor than satify the bot army". My response was:
"What better way to make it [web page] meaningful to users by knowing which terms they search on the most in our industry? Keyword research is not just for Search Engines, it is actual live data as to what most people are searching. That is why I put such a high precedence on it and report on trends. You can bet that if 100,000 people are searching for [keyword], that is what they want to see when they search for it." Anyways, that is how I handled this particular event. I have several responses when these comments pop up from time to time. Usually it is something to the fact that they are not the ones who will get fired if leads drop via organic search, so we better try this. But today, I was feeling kind of spunky and decided to take another route. What are some of your responses to these types of remarks? Hopefully this will make for a good discussion.0 -
Why have I lost rankings for my top 10+ keywords
Hello, As of 04/24/11 I have lost rankings for my top 10+ keywords in an extremely competitive market. I was ranking on page 1 in Google for keywords like: iphone app reviews, ipad app reviews, iphone app videos, ipad app videos, and more. Since 04/24 I have fallen off the first 10 pages + in Google for all major keyword & keyword terms. I have identified that I have 1,359 articles from prmac, which contain links to customers who published press releases through prmac. We are in the process of removing these pages, but creating a list of urls to prove to Google the possibly offending blog posts are gone. Beyond that I am not sure what else to do, please help. URL: http://www.crazymikesapps.com. thank you Mike
Algorithm Updates | | crazymikesapps0