E-commerce On Page Concern - Links and Anchor Text
-
Hi, how you doing?
I have a set of very specific questions or concerns about anchor text and linking on an e-commerce category page. I was wondering if you could give your opinions and counsel. I own an e-commerce store about steel construction products. I have several category and product pages. One example of my categories is this. URL http://aceromart.com/Losacero-25-Ternium.aspx
My concerns or questions:
I have several technical specs or sheets. Which i include the link on the right part in "Informacion Adicional". How should i link those? I am bit worried on the anchor text. Should i use something like [download "product" technical sheet] or just [technical sheet of product] . I dont want to cannibalize, but i also want to appear as descriptive as possible. what would you recommend?
The same thing happens on my videos. How should i link my videos? Is there a best practice? **what would you recommend. **
Thanks in advance for your opinions!
-
You can use the product name and remove it if the technical sheets start to cannibalize rankings for the product name, which is highly doubtful. If you think that "Download PRODNAME technical sheet" is the best anchor text to describe to users what they're going to get when they click that link then use it.
-
Thanks Takeshi,
Thinking in terms of usability. The right on page anchor text would 1) describe the action of clicking on that link, such as "download here" or 2) to give the user an idea of what the "link destination" entails, such as "technical sheet of this product"
Regards!
-
I would link to them in the way that you think would be best for your users. Cannibalization is only something you have to worry about with page titles, not anchor text. From an SEO perspective, including a few keywords in the anchor text will help the pages you are linking to rank higher for those terms.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I add canonical links to pages that are redirected?
Hello! I am a little confused concerning canonical links. I have several URLs that all access my page, but I redirect them all. A lot of places I am told to redirect them or use canonicals. Other places, I read that I should always use canonicals. What is the right way for me? If I should use canonicals as well as redirects, which links should I do this on? I redirect my pages like this: http to https:
On-Page Optimization | | hermanok
http://example.com -> https://example.com www to non-www:
https://www.example.com -> https://example.com Remove trailing slashes
https://example.com/ -> https://example.com Would-be 404-requests to index.php?p=$1
https://example.com/home -> https://example.com/index.php?p=home ( show as https://example.com/home ) Example:
http://www.example.com/home/ -> http://www.example.com/home/ -> https://example.com/home/ -> https://example.com/home -> https://example.com/index.php?p=home ( shows as https://example.com/home ) Thank you!0 -
Another anchor text question
Hi, We are updating a site and creating new separate pages for each coworker (app. 50 coworkers). Each page will include picture, short description, cv and also a subtitle/"keyword list" called: "areas of expertise". Each keyword (area of expertise) has it´s own in depth page on the subject, would it be wise to anchor text -link these? or is this something that is likely to be picked up by google as spam? Thanks!
On-Page Optimization | | Agguk
/Anders0 -
Keyword Appearing on Home Page - Moz Page Grader
Hi Today I entered www.partydomain.co.uk through the Moz Page Grader and found that the Home Page is Ranked B. I noticed that an Area we could improve on is the amount of times we are using our main keyword "Fancy Dress" on the home page. Please can you take a look at www.partydomain.co.uk and scroll to the bottom of the page were the tabs are containing losts of content. I am thinking about removing all of thoose Tabs. Our Competitors dont have any content as such on the home page and are ranking higher than Party Domain for "fancy dress" What do you think ? remove all the tabs to be like the others that rank better? Or cut the text right down ? Thanks Adam
On-Page Optimization | | AMG1000 -
On page SEO Strategy / What pages to use?
What is the best page to use for targeting your hard to rank keywords? The keyword phrases in question here are "Acrylic Tank Manufacturing", "Custom Aquariums", & "Acrylic Aquariums" As of right now we have created 3 separate pages for each one of these keyword phrases. http://seaquaticaquariums.com/custom-aquariums for "Custom Aquariums" http://www.seaquaticaquariums.com/custom-aquariums/acrylic-aquariums/ for "Acrylic Aquariums" http://www.seaquaticaquariums.com/services/acrylic-tank-manufacturing/ for "Acrylic Tank Manufacturing" Or are we better of using the home page http://www.seaquaticaquariums.com/ for the our main hard to rank for terms. Generally speaking I would think more people will link to our home page.
On-Page Optimization | | SeaQuatic0 -
Too many links??
Hi mozzers I have a question that I need some feedback on please, I run 2 websites both e commerce retail sites and both doing well with SEO however, Our strongest site and parent site so to speak links to our sister site. Here is the outline. Site1 parent site is hosted on a unique URL and on a VPS. I have 384 links coming into this site from the other sister site. from various pages Site 2 the sister site, has 68,864 links coming in from site 1 as we have a link in the footer on site 1 to the home page of site 2. So far we have had no adverse affects from the Google zoo releases, however I am concerned that this many links will soon get penalized. Thoughts from anyone please? I am considering removing the footer link, thus removing 68,000 + incoming links. Looking for any advice here please. thanks Ryan
On-Page Optimization | | RyanC10 -
Seo Moz says there are 124 links on this page - do you see it?
I'm look at the report under Crawl Diagnostics Summary/Too Many On-Page Links It says there are 124 links on this page. I don't see it?! do you? http://www.kisswedding.com/blog/category/garden-wedding-ideas/
On-Page Optimization | | annasusmiles0 -
How to avoid keyword stuffing on e-Commerce Category pages
Hi, I'm optimizing a large, consumer electronic e-commerce superstore. Based on client's choice of keywords, I'm using product category pages as my target urls. Because of the proprietary CMS structure, product names and titles, featured on my landing pages (product category pages) create a keyword overkill, affecting various ranking factors. For example, one of the target urls / landing pages, dedicated to a specific product category, mentions the keyword over 190 times because of so many product titles in the "body" section. Would inline "rel="canonical" help? If yes, what part of the website should it "canonize"? If rel="canonical" is not the answer, what strategies would you suggest? Thanks!
On-Page Optimization | | dimanyc0 -
I am optimizing my webpages according to suggestions from the On Page Report Card. Should I have more than one keyword for a page?
I am optimizing my webpages according to suggestions from the On Page Report Card. Should I have more than one keyword for a page or should I make separate pages for each keyword even when they are similar? Will Google penalize me for making similar pages? Imagine selling, bargain milk chocolate peanut clusters. Keywords examples could be: Bargain chocolate Bargain milk chocolate Bargain milk chocolate peanut clusters Bargain chocolate peanut clusters Chocolate peanut cluster bargains Milk chocolate peanut cluster bargains Etc. Will one page called http://mycompany/bargainmilkchocolatepeanutclusters.com be OK or should I have one called http://mycompany/bargainmilkchocolate.com and one called http://mycompany/bargainmilkchocolatepeanutclusters.com and one called http://mycompany/chocolatepeanutclusterbargains.com , etc.? Thanks for your advice.
On-Page Optimization | | KSHAYY0