How to prevent affiliates from bringing negative SEO?
-
Hi there,
I'm just about to integrate iDevAffiliate network for one of my sites, however it occurred to me that affiliates may (unfortunately) resort to black hat methods without me becoming aware of it, which could pass negative link juice to my site.
Is there any way to use affiliate networks such as iDev without causing this problem? I was thinking of simply using a different URL, but the problem is that 301 redirects won't mitigate the issue.
Thanks!
-
You can give the affiliates code with nofollow in there but if they remove it you have no control over that. However, 99.99% of the time they'll leave it in there. Affiliates don't want to help you outrank them anyway.
As Wesley said above, have them use rel nofollow on the links and you should be fine.
-
302's are for temporary redirects.
I would not recommend using them for your situation. -
Thank you for that suggestion. But the problem is that I might not detect/be able to monitor the issue across thousands of links.
What do you think about using 302 redirects? Is there any problem with that?
Should I just get my affiliates to use nofollow tags when linking to the main site?
Too many options! Thanks for your help.
-
In the iDevAffilliate control panel you should be able to set the "default incoming traffic" URL and the "alternate incoming traffic" URLs to whatever you want. This would be a good opportunity to set up your affiliate program so ALL affiliate links go through a redirect on another domain or subdomain. For instance, a premium URL shortening service or a redirect script on another domain you own, or even one installed on a subdomain for that site.
This way you can kill off all of those links at once by removing the redirects so they don't affect the final destination page should you need to clean up your link profile. Whereas, if you had those links go straight to the destination page you'd have to ask the affiliates to remove each and every link, and/or use the disavow tool on them. To put it another way...
If spammy affiliate #123 links to www.YourSite.com/Product?affiliate-id=123 you would have to either get them to take the link down or use the Google Webmaster Central "disavow" tool (which is spotty, at best). Multiply this by hundreds or thousands of affiliates and it becomes a royal pain.
However, if spammy affiliate #123 links to http://adsever.yoursite.com/link-id=1 or www.URLShorten.er/asdf, which then redirects to www.YourSite.com/Product then you can simply remove the redirect on your end without ever having to deal with the affiliate, who will then be linking to a 404 page on a different domain, which is of little concern to you.
-
also ensure they dont steal your content and create duplicate content issues for you.
-
As long as the affiliate links are 'nofollow' there won't be any problems for you.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Affiliate links and parameters creating duplicate page titles
Hi, we have an affiliate system and use rel=**canonical **to canonicalise them to the right link. Still, we see those links creating duplicate page titles, in Moz crawl and in Google search console. How are we supposed to treat those links so they do not create duplicate content? Thanks for your help!
Affiliate Marketing | | guidetoiceland0 -
Comparison of affiliate marketing programs
Looking for a comparison of major affiliate marketing programs (Amazon Associates vs Commission Junction). Can someone point me in the right direction?
Affiliate Marketing | | nicole.healthline0 -
Can 302 chains (affiliate links) from "toxic" sources hurt you? Or are you "shielded"?
Hi, I'm going through some affiliate links, which send visitors to our website via a chain of several 302 redirects Some of them are relevant links, others perhaps not so much. I know that Google doesn't pass PageRank on 302s... But are they still considered valid links that pass, let's say, "reputation", "relevance", "link neighbourhood" kind of signals? Otherwise put, is a 302 similar to adding the "nofollow" attribute on a link? Sort of? Not at all? More succinctly put, should I be worried about "toxic" sources separated from us by 302 redirect chains? By the way, yes I recognize that (Google's 302 redirect chain handling aside) associating our brand with perhaps what some might consider spammy websites is not in general a good move; I'm concerned with the technical SEO implications here however. In fact, this technical information may very well help drive decisions/policies on where we allow our affiliate advertising to appear. Thanks 🙂 PS - The affiliate company by the way is cj.com if that helps
Affiliate Marketing | | ntcma0 -
Affiliate site
I have a client I am doing SEO work for. He sells a system that helps people win at video keno. He sells a system for like $200 that shows people step by step how to play and win. Its a good site and he has a ton of verified winnings. My point in saying that, its not a fly-by-night system he wrote in his basement. I know - gambling, not easy for SEO. I don't know why I didn't think of this sooner. Wouldn't this potentially be perfect for affiliate marketing? He offers a good commission to whoever sends him traffic if they buy. If anybody could direct me to a resource or two that is reputable and would handle as much of the set up and management of this I would be very grateful! Thank you! Matthew
Affiliate Marketing | | Mrupp440 -
SEO and Affiliate Links
Hello, We run a travel related website and we started to run our own affilate newtwork to promote the sales of our products. At the moment the affilate links pont to a spacific affilate url in order to tack conversions : abcweb.com/affiliate/nameqaz I'm wondering how is the best way to run a private affilate programm considering SEO: Is there a way yo benefit from those links ? What are the best strategies to do this? If yes, Is there any benefit from redirecting 301 those links to the original page (the one accesible to google and the one we want to rank for) or is it better to use a king of canonical method. Thanks a lot for sharing you experiences , giving your opinion and indicate resources. Best Regards Daria
Affiliate Marketing | | stereo690 -
Merchant´s data feed for affiliates is the same content as their own website...
Hi Some advice appreciated. Started working on a site and found out that they are giving their unique content to their affiliates (an XML feed so appearing on another domain). In this case, if they want to provide the data like that, how can we protect ourselves? Should we use author tags in our html, is that necessary? Is there any fix other than "stop doing that and give them different content"? Thanks
Affiliate Marketing | | xoffie0 -
Casino SEO
I'm considering entering the online casino arena with an affiliate site. These keywords such as 'online roulette', 'online blackjack' are massively competitive with high page and domain authority sites on page one. Does anyone have any experience of this area and is it possible to compete in it? Apparently long tail keywords don't really convert in this area so I may have to go for these highly competitive keywords. Any thoughts?
Affiliate Marketing | | SamCUK0 -
Two Tier Internet, Bad Blogs and One page Affiliate Sites
Hi, I start a post on a popular internet marketing forum about how bad blogs - (i.e. the ones with one posts of over optimise spun garbage) - and the one page affiliate sites - trying to sell you something... (you know the ones) - were REALLY starting to annoy me and if/when something would be done by ISP's or Anyone really. Obviously google is aware of the issue with trying to push Google Plus to crowd source better search results. But with more and more sites popping up telling people how they can make money from having a niche website/page with adwords on it aren't we fast moving to a two tier internet.... How websites/pages exist purely to game search engines.... and will they ever disappear.... Sorry mini rant..... might even get some ideas for a blog post 😛 (not on a bad blog before anyone says anything)
Affiliate Marketing | | JohnW-UK0