Content Optimization - Multiple Keywords or One?
-
I have three web pages I'm trying to increase traffic to (and thus conversions). I've carefully researched and selected 15 keywords. There's about 3-5 keyword groupings that are similar enough so I can optimize each page with all of them (for example - autobody, dent repair, scratch repair). I see a couple ways to approach optimizing the pages:
- select one main keyword to put in the header and support it with the other 2-4 keywords in the content body
- select 3-5 keywords and evenly optimize the page for each (several headers and sections about each)
- pick one keyword per page
I'm constrained to three web pages since it's a clients website. Otherwise I'm guessing the best method would be to create content for each keyword in something like a blog.
I basically see the pros and cons as this: including multiple closely related keywords on a page will bring more traffic and thus overal conversions; however it will take longer to rank for those keywords. Focusing the content on one keyword will increase conversion rate and take a shorter time to rank that page since it's more focused, but less overall traffic and conversions.
With the page number constraint and increasing conversions being the goal of optimization, what are your thoughts on the pros and cons of each choice?
-
Personally, I am a fan of your #1 option. The second option, to me, seems like it could send very mixed messages about what is most important on a page. The third option, in my opinion, is too limiting and could be very prone to coming off as spammy. I'm a big fan of synonyms and weaving keywords together in natural ways that support the context and content of a page. If you throw all your efforts behind a single keywords, all I can imagine is a very boring page. However, this really all depends on the keyword itself and the content that might be right for it.
For example, for a very specific medical condition, let's use "Meniere's Disease" as an example, this might be a time when you optimize a page for that keyword and nothing else because it something extremely specific, with a very specific name given to it by the medical community. However, if your term was "gas mileage," I would expect to see content that didn't just use "gas mileage" but also used terms like "fuel economy" "fuel efficiency" - Some keywords are just naturally more prone to having synonyms, and some aren't, so I wouldn't even set a hard and fast rule about it.
Given your space limitations in addition to everything else, I would go with option 1. Hope that helps!
-
what I would do if I were you if you really want to have this rank well. Is one of 2 things and remember I said this is what I would do because I'm not a very good writer.
A I would use one of the best tools in the world scribe by copy blogger http://scribecontent.com this will do exactly what you're asking and it works via word press, Microsoft Word Mac and PC and web interface so any type of website.
The other thing I would do is look at some content creation companies. Primarily ones that understand my niche.
However I guarantee you if you want the best tool in my opinion for this use scribe and check out this video even though it's focused on using Microsoft Word it does explain it's identical across all platforms including web so you can use it on anything check it out.
http://scribecontent.com/quick-start-guide-to-scribe-microsoft-word/
Hope this is been of help,
Thomas
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to deal with this duplicate content
Hello our websites offers prayer times in the US and UK. The problem is that we have nearby towns where the prayer times are the same and the pages (exp : https://prayer-times.us/prayer-times-lake-michigan-12258-en and https://prayer-times.us/prayer-times-lake-12147-en) are in duplicate . Same issue for this page https://prayer-time.uk/prayer-times-wallsend-411-en How can we solve this problem
On-Page Optimization | | Zakirou0 -
One Main Brand Domain - One EMD which Ranks Better
Hello SEO MOZers! We have one one main ecommerce site and I have just discovered we have an EMD sitting on a .co.uk, for one of our premium product ranges, and it actually outranks our main website. It appears on page one. My question is how do I handle the EMD? I don't want to start building authority to this site, as we are currently developing the main brand site, however I can't ignore that it is ranking. There is relatively little content. There are links on the page (it's only one page) that go through to the product section on the main site. But should I 301 redirect it? What would be your advise? I want to capitalise on any traffic we could benefit from, and ultimately I want the main site to rank better for this product's keywords. Any help would much appreciated.
On-Page Optimization | | CarlaAction1 -
URL Keyword Variations?
I'm aware that keywords in the url aren't as effective as they used to be, but I'm still convinced that they do have a significant impact (based on results in one of the niches I'm in). My question is, will variations of keywords and "hidden" keywords have as much value as an exact keyword? For example, let's say that I'm trying to target the keyword "day." Will including variations like "daily" in the url work just as well? What about a brand name that includes the keyword hidden in its name, like "Dayest"? And, as a followup question, does including "stop" words have any effect? For example, if I'm trying to target the keyword "Day of the Month", would including "day" and "month" in the url be just as effective as including "day of the month"?
On-Page Optimization | | JABacchetta0 -
Jobs listing page optimization
I've a client with a jobs page. I've found that a high traffic, low competition keyword phrase 'OH jobs' and wish to optimize appropriately. The trouble is that there is hardly any body text and any number of job entry listing. As the listing which all go to individual job description pages, naturally fit the description (part description) OH Job - would it be good to use this description within the anchor text of the links? If so is there a maximum? I've been trawling around SEOmoz and Google Search and have got more and more bogged down! ta
On-Page Optimization | | catherine-2793880 -
Duplicate Content Again
Hello Good People. I know that this is another duplicate post about duplicate content (boring) but i am going crazy with this.. SeoMoz crawl and other tools tells me that i have a duplicate content between site root and index.html. The site is www.sisic-product.com i am going crazy with this... the server is IIS so cannot use htaccess please help... thanks
On-Page Optimization | | Makumbala0 -
To use or not to use: Keywords with locations
Hello there. I work for a marketing agency that manages SEO campaigns for a variety of small businesses in South Florida. Let's say we have a client that sells cheap shoes at their store location. Obviously, we want to show up in Google rankings for search terms like "cheap shoes south florida" or "cheap shoes miami." Now, my question is, when optimizing a website's content for various keywords, is it really necessary to include keywords with the location (which are often awkward for both reading and writing purposes)? Ideally, I'd prefer to have text that always reads as naturally as possible. Text like this is just an eyesore: Welcome to ExampleSite.com, home of the best cheap shoes Florida. We offer all kinds of cheap shoes Boca Raton. Your whole family doesn't have enough fingers and toes to count how many cheap shoes West Palm Beach we have in stock! Contact us to ask about our cheap shoes Miami discounts today! Olé!" What say you? Is there a way to work around ugly SEO text like this while still effectively ranking for GEO terms? Thanks!
On-Page Optimization | | BBEXNinja0 -
User experience regarding dulpicate content and managing this content with google.
Hi long title i know! We are moving on to magento and have chosen to allocate a specific colour to each category using corresponding tabbed navigation for user experience.All products within each of the coloured tabs then inherit the repective colour, giving the products a category identiy within the store. This layout has had a positive feedback from our "testers" As a lot of our products are seasonal and can be represented in different categories there is a significant amount of duplicate content. ATM i see our options as being: Alter the site structure so that the category is not shown in the url, therefore eliminating our duplicate products. The downside of this is that the colour co-ordination of the categories would not work at product level as its the category path that assigns the colour. create canonical links for every duplicate, can this be damaging? keep the duplicates and do nothing let google decide the most important version of a product. any guidance would be appreciated!
On-Page Optimization | | LadyApollo0 -
Do keywords ride solo or do they have sidecars?
"No man is an island", so say brother John Donne. But, my fellow SEO-ers, is the same true of keywords? That is... deep breath... If I am ranking as number one for a short-tail keyword, like for example: "fruit salad", does that have any sway on the rankings for other longer tail keywords, like for example, "tropical fruit salad london" or "cheap fruit salad", or is every keyword that we would track in our campaigns completely independent with rankings dependant on work done on that sole keyword? Thanks for your advice in advance.
On-Page Optimization | | RobertHill0