Giveaway outreach - duplicate content?
-
I'm thinking of hosting a giveaway, and promoting this to bloggers. Thinking of how to go about this, I've run into a sort of a road block. I'm thinking the best way would be to attach a flyer detailing the giveaway so that bloggers have easy access to the information. However, I fear that a lot of them will just copy + paste from the flyer straight to a blog post - which will create a lot of duplicate content.
Anybody in the community willing to share their experiences and how they were able to go around the duplicate content issue?
-
Alice,
Most bloggers are not going to put a cross domain rel canonical tag on their page for you. I feel that would severely limit the effectiveness of the campaign by excluding those bloggers.
However, putting the rel canonical tag on your page isn't going to hurt, and could be one more signal that you are the authoritative version of the content. Other signals would be that your page gets indexed first, and that the other pages are linking to you. There is a lot of duplicate content on the web, and Google isn't going to penalize every site with a little bit of content that can be found elsewhere. If they did that every news site from the New York Times to Boise Weekly would be penalized. Duplicate content is a real issue, especially when it comprises the bulk of your content strategy, but I don't think you have much to worry about in this particular case.
The PDF or image version of the flyer is a great idea. I'd go with that and instruct the participants to explain the contest in their own words.
You could even provide a share box below the flyer where they can copy the code to paste the flyer onto their site. You would want the href link to your page to be within that code so the flyer they paste links to your page. If you do this Google will have little doubt as to which page is the original source. Just don't get fancy with the anchor text.
-
Thanks. The pdf is a good idea. But wouldn't you have to ask these blog owners to put a canonical on THEIR page pointing to mine?
-
This is a good question and I think we'd need more info, but I'd first put a canonical tag on your page showing you as the original author and I'd format your flier as a PDF or image, making it slightly more work to copy. Of course, all of these have get-arounds, but they do make it more difficult for someone looking to simply copy the material.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is blogger outreach dead?
Hi All, I am a fairly new user of Moz Pro and so far so good! However, after identifying that my link metrics and domain authority have dropped behind my competitors I've started trying to acquire links quite aggressively. I'm currently finding bloggers on Socialix to write about my Firewood business in the UK and currently doing about 5 posts per week. However many are insisting upon including upon a disclaimer (e.g. "sponsored by Firewood Centre") and I had a few questions about best practices. Are the disclaimer rules different in the UK vs the US? There seems to be stricter policy in the US. In some cases I am providing free product, does this still mean that bloggers should include a disclaimer? The idea was to get original photography and proof of concept for the post. Is the non-follow link worthless? Again, another point argued by the bloggers. Is blogger outreach dead? Should I focus my efforts elsewhere? Please share your best link acquisition tips here! Thanks.
Link Building | | RicharCampbell1 -
Content of the Product Page
Hi Everybody : how can you tell if the content on the product pages are accessible by google ? please have a look at my product page : http://www.fireplaceproducts.co.uk/stoves/aarrow-stoves/aarrow-ecoburn-defra-wood-burning-stove/ i used classes in product page to set the key features, construction ,... i notices other companies done these as text and they get better ranks do you think that's the reason ? also to test that i added the text exact same as the key features , construction ,... as additional information at the end of the product page , would you thin that would be considered as duplication ? Kind Regards Arta
Link Building | | fireproductsuk0 -
Content Strategy - High Value on Lots of Sites vs. High Value on One Site
Good afternoon Mozzers. I have a discussion based question and I'd be interested to know your thoughts. I currently implement a content strategy where we create a series of high value How-to written articles, relevant to our audience and then work at getting them placed on multiple high value websites. I have just been offered an opportunity with a PR6 domain to create a similar series of content but place it all on their site with links back to ours through a dedicated section. So my question is would I gain more value from small amounts of great content in lots of places vs. a lot of great content in on place? Effectively 1 link from 20 sites vs. 20 links from 1 site.
Link Building | | RobertChapman0 -
Blogger Outreach Tools
I am currently working on a few campaigns and initiatives which would be really good for blogger outreach.. Anyone used any of these services? http://www.grouphigh.com http://www.blogdash.com/ What's your thoughts?
Link Building | | EwanFisher0 -
Publish content on current domain for content boost or new domain for links?
I have about 1000 unique and organically generated articles. My quote compare business has had briefs submitted by clients for over two years. The content has only been accessible to registered members. I want to polish it ASAP. Is it better to publish the content on the existing website in a sub folder or set up a new website to publish the content and have every article link back to the main website? Content is around 300 words x 1000.
Link Building | | designquotes0 -
Auto Blog Content
Hi i was thinking about to build auto blog website that will post about twice a day auto generated content related to my keywords that im trying to rank for. and for inbound linking, i will write original articles with a keyword anchor text, and will link to auto generated content for that keyword? so my question is: is it good idea to link from original content to auto generated?will it help my rankings ? Thanks
Link Building | | xverticle0 -
Quality Content...Sizzle
I see tons of 'push quality content'... push quality content.. Ok Ok. However, I am a little confused about this. Maybe I am understanding it wrong. Say I have a website about donuts. I am going to try to promote my donut website so people can see all my latest donuts and hopefully they will come into my local store and purchase them. I interpret quality content as writing about the topic of donuts. However, people who eat donuts probably don't care about the history of donuts, or the different types of dough used. They probably could care less about statistical facts that explain how my fictional donut company uses a whole wheat dough which will lower their cholesterol. What they want to see is a fat donut with icing on it. They want to see someone biting into it and enjoying it. How does a local donut company go about becoming #1 on the serps if they do not want to write constantly about all things donuts? A video would be nice for them perhaps? Like I said, perhaps I am overthinking this. But I have understood the best way to write quality content is to identify a problem that people are having, then find the solution, then write about it (or video). But sometimes people just need to be TEMPTED. Coca-Cola uses awesome commercials to promote their business. They are not writing articles about high fructose corn syrup. How does this so called 'temptation' factor play into SEO? I want to sell the sizzle not the sausage. Ultimately marketing is about getting more sales which means more money for the business. Being high on the SERPs helps get more sales (hopefully). Writing quality content is great and I am sure it works in plenty of areas. But I am not sure how to apply it to certain industries. Creative marketing ideas have to come into play to market the fake donut business. How do you tie these other strategies in so they help you with SEO? All I can think about is posting a 'cool' video on youtube/facebook and trying to get people to like it. Cross your fingers and hope it goes somewhat viral? Thanks!
Link Building | | SaborStyle0 -
Many competitor's backlinks are in content anchor links. Ho do I get these same links?
Hi I managed to open up OSE. I'm finding that much of the competition's backlinks are in content anchor text links. Am I supposed to get backlinks from these same pages using the same anchor text but linking back to my page or is that allowed? If so, how do I get these in content blog post links? Thanks. Sunil.
Link Building | | sunilmuse0