How to promote press releases and guest posts
-
Hi, i would like to know what is the best way to promote press releases and guest posts.
We do a lot of guest articles where we write for other sites and we also do a lot of free press releases, but i would like the hard work to pay off and would like to know what are the best methods to promote these press releases and guests posts.
what I would like to do is to have our brand name come up a lot in the search engines.
any other methods to do this would also be a great help
-
thank you for the advice
-
Your first go-to resource should be your existing audience, but try going above and beyond on Social Media! Push out your content over the obvious social platforms where you've already built up a following. You can enhance this by tweeting to specific industry experts you want to grab the attention of, joining and posting in Google+ Communities related to your industry, as well posting in professional groups on LinkedIn. Good luck with your promotion efforts!
-
thank you
-
Hello there,
Also don't forget about Google +, that will help you
-
hi, thanks for that. Some of the blogs have do follow. What we are trying to do is to promote our brand by getting the articles we have written for other sites and our press releases appearing higher up in the search engine.
We spend a number of hours researching and writing the articles and do not want them to vanish, we write articles for other sites to promote our brand name.
At the moment we are already linking them from our site but we are looking at other ways to give the articles and press releases link juice and improve its position in google
-
Social Media is considered the best way to promote Press Release. Use Hashtag feature in both Twitter and Facebook to promote the posts to the target audience in similar field
Also, for guest articles - are these done in high quality blog sites. If its so, do you use anchor text and links and is it dofollow. If its yes, then may be you can also again use Facebook posting, Twitter and Pin it to get audience for your posts
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Find blog post idea
How do I find blog post ideas for my website blog when there are only very few questions people have. I am a tour operator operator and the the keywords I target are Provence bike tour, Normandy bike tour , Tuscany bike tour and so on. I am trying to to find blog ideas to create a topic cluster for those pillar pages. Any advice on how to find blog ideas that could boost my pillar pages. Thank you,
Content Development | | seoanalytics1 -
Should my client copy and paste his blog posts onto other professional sites?
I have a client who is an Attorney and participates in a couple of different Q and A legal sites. One of these legal sites is recommending to my client that he copy and paste his blog posts onto his profile page on the Q and A site. I understand my client wanting to copy and paste his blog posts onto these sites, as it will not only get his content in front of a larger audience, but also lend credibility. However, I've always heard that that could cause some duplicate content problems. Will my client's blog likely get penalized by google for copying and pasting his blog posts onto other relevant sites?
Content Development | | ScottMcPherson0 -
What Is The Best Way To Attract Guest Bloggers
Hi, i am trying to find a way to attract guest bloggers for my site. We are looking for people to be a guest blogger on items such as gadgets, business, finance, marketing and so on, but i am not sure what is the best way to attract people. Any advice on the best way to attract guest bloggers would be great and advice if we should give them more than one link. Would love to hear from people who have been a guest blogger to find out what they would want. It has been suggested to me that a guest blogger gets one link and if they require two then they must link bac. looking forward to hearing your thoughts.
Content Development | | ClaireH-1848860 -
Changing the author of a post
Hi, I've a number of wordpress posts that were written by different authors, and I want to merge them into a single author. If Google sees that originally the post was rel authored to person A and later we change the author reference to person B, will Google see this as suspicious in any way? Or does it not matter, as long as it's only attributed to a single author at any one time? Thanks, Leigh
Content Development | | Leighm0 -
Word Press Page vs Post
Hello, I have a site that is dedicated to real estate. I designed it in dreamweaver. I also attached a blog to it with wordpress. Its self hosted. My question is what is the best way to increase my search rankings with wordpress? Page vs Post? Any tips?
Content Development | | bronxpad0 -
How effective are online press releases for SEO purposes?
As part of a SEO program for a small business, how effective are optimized, online press releases?
Content Development | | Doug_Hay0 -
2,500 Word blog post? What's your advice?
Most of my blog posts end up being 400-600 words, sometimes more, sometimes less. I have written one that is 2,500 words this time. If it were you, would you make one huge post, or split it into two or three? Or would you say it wholly depends on my site and the type of content? As far as link bait goes, one page is better . . . I guess. But would anyone ever read a 2,500 word blog post, even it it's about a subject he/she is interested in? Additionally, what's better for SEO? Just wants some second opinions. Thanks!
Content Development | | UnderRugSwept0 -
Best Blog Post Format for SEO?
Wondering what the best way is to display blog posts, and organize a blog in general, for maximum SEO benefit. Displaying the entire blog post for the reader to scroll down right on the main page of the blog? With previous posts displayed farther down on the same page. Displaying a snippet/paragraph of the post with a link to continue reading - this way each blog post has it's own dedicated page? And the main blog page can display more topics. Any additional ideas or suggestions to think about would be great. Thank You!
Content Development | | NiallTom0