How to promote press releases and guest posts
-
Hi, i would like to know what is the best way to promote press releases and guest posts.
We do a lot of guest articles where we write for other sites and we also do a lot of free press releases, but i would like the hard work to pay off and would like to know what are the best methods to promote these press releases and guests posts.
what I would like to do is to have our brand name come up a lot in the search engines.
any other methods to do this would also be a great help
-
thank you for the advice
-
Your first go-to resource should be your existing audience, but try going above and beyond on Social Media! Push out your content over the obvious social platforms where you've already built up a following. You can enhance this by tweeting to specific industry experts you want to grab the attention of, joining and posting in Google+ Communities related to your industry, as well posting in professional groups on LinkedIn. Good luck with your promotion efforts!
-
thank you
-
Hello there,
Also don't forget about Google +, that will help you
-
hi, thanks for that. Some of the blogs have do follow. What we are trying to do is to promote our brand by getting the articles we have written for other sites and our press releases appearing higher up in the search engine.
We spend a number of hours researching and writing the articles and do not want them to vanish, we write articles for other sites to promote our brand name.
At the moment we are already linking them from our site but we are looking at other ways to give the articles and press releases link juice and improve its position in google
-
Social Media is considered the best way to promote Press Release. Use Hashtag feature in both Twitter and Facebook to promote the posts to the target audience in similar field
Also, for guest articles - are these done in high quality blog sites. If its so, do you use anchor text and links and is it dofollow. If its yes, then may be you can also again use Facebook posting, Twitter and Pin it to get audience for your posts
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Blog post generating irrelevant traffic. What should I do with it?
I have a blog post that has been generating more than 75% of my website's traffic month over month.-averaging about 1000 views a month. Awesome that so many people are finding and benefiting from this post, however it is really skewing my traffic. I have an 87% bounce rate, and I'm only ranking in terms related to this post as opposed to industry related terms. I'm not sure what to do with this blog post. I want to be able to better evaluate my website's performance and be sure I'm targeting the right audience in order to gain more leads. Would a 'noindex' or 'nofollow' be appropriate here? Thanks!
Content Development | | Ali_DeLeg0 -
Does google penalize you if you post content in french and english on a website
I'm trying to encourage content editors to only post content in either English or French. For example we have a French press release but the team are wanting it on our site in French and English. I thought this would fall under duplicate content rules. Does google penalize you if you post content in French and English on a website?
Content Development | | EstherBrice0 -
Google authorship works on posts, but not on root domain.
When I check Google authorship via the tool Google provides, it says I am confirmed for individual posts, but not for my root domain. I’m using WordPress, and individual posts are fine, but not the blog as a whole. I am the only author… and have given it a week, thinking perhaps it needed time... but no luck. Any suggestions? Thank you!!
Content Development | | VictoriaElizabeth0 -
What Is The Best Way To Attract Guest Bloggers
Hi, i am trying to find a way to attract guest bloggers for my site. We are looking for people to be a guest blogger on items such as gadgets, business, finance, marketing and so on, but i am not sure what is the best way to attract people. Any advice on the best way to attract guest bloggers would be great and advice if we should give them more than one link. Would love to hear from people who have been a guest blogger to find out what they would want. It has been suggested to me that a guest blogger gets one link and if they require two then they must link bac. looking forward to hearing your thoughts.
Content Development | | ClaireH-1848860 -
Posts vs Pages and Rankings Differ Greatly
I use wordpress for most of my sites and generally have a post 'news' section. What I've noticed is that just about every time a post will always rank much higher and much faster than a 'page'. As long as I don't let it get buried in the news archives it continues to rank well, better than if I were to create a 'page'. Is there any sort of reason this might occur? I'd like to be able to just create 'pages' but at this point in time it makes no sense.
Content Development | | GYMSN0 -
How often should I write a blog post?
I'm sure this has been asked before but I've searched for it in the Q&A Forum and couldn't find any relevant answer. I was thinking that a weekly post would suffice for my blog because the audience isn't one which would be checking frequently + there aren't very many new developments in the industry I'm in that would necessitate more than that. However, I was told that if I can't blog consistently 2-3 times per week, I really shouldn't start a blog, as it would need that much posting. Thoughts on this?
Content Development | | NiallTom0 -
Best strategy for content/articles. Individual pages or blog posts?
Hi all, Whilst adding content to one of my sites quite often I'm left deciding whether I should create an individual webpage for the content, or write it up as another blog post. More often I write it up as a static page so it fits in with the rest of my website more 'directly'. However I'm wondering if I'm missing out here as obviously I'm not taking advantage of the benefits of a blog, RSS, Tag Cloud, etc etc... Just wondering if others encounter the same quandary?
Content Development | | davebrown19750 -
Do Older Post Dates Affect Click Throughs From Google ?
My Blog Entries appear in Google with a date, do those dates matter ? Will people stay away from an older date, say 2009 ? Is it worth removing the dates ? Or should I update the entry and change published date ?
Content Development | | jp_cp0