What's the best thing to put in the footer on a PPC landing page?
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From a conversion perspective what are the best elements to have in the footer of a Paid landing page.
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Very good answer! If they get down that far it means they're still looking for confidence and need to be further convinced. Thanks for the inspiration.
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Trust symbols
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Thanks for the typo just had updated the copy today and added the link. I think I'm going to add an about us tab with testimonials and stuff. I've noticed If I have too much linking than I usually decrease conversion rates.
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I'd fix the misspelling "dowbloadable" and the extra space and period after it. I'm not sure what else you need in the footer.... having the privacy policy is good. You might consider making the "Dial800" there a link so people can easily find out more information about your company. There's a lot of good info on http://www.dial800.com/products/call-tracking that people might not find if they'd don't realize the header logo is a link and want more information but aren't ready to give you their info.
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Here's the page in question. A/B testing is good once you have ideas but right now I'm still in the idea creation state for what to put in the footer.
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It's hard to give an answer without seeing the page or knowing what you're selling. However, if you have many options, try A/B or multivariate testing different variations to see which converts the best.
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I'm using an isolated page though so links to other pages on the site wouldn't be appropriate. Currently I just have our address and a privacy policy link. Wanted to see if I should put something in there.
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I don't think anything that you would put in your footer is going to help you with conversion's (on an e-commerce site anyway). Your footer should have the same thing on every page. Logo, contact info, and other links to the different root categories of your website, and/or, like Joel has written, forms & pdf's people may need that would be hard to find when looking around your site.
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I would have strong call to actions prominantley displayed and contact info with lead generation forms.
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