How Would You Market A Photo Of Jay-Z Wearing Your Client's Apparel?
-
If Jay-Z was spotted wearing your client's sweatshirt, how would you maximize the marketing potential of this photo and opportunity to sell more sweatshirts?
-
If it does, or if it depicts something obvious, I'd certainly be getting that pointed to from any of the niche related forums out there. In whatever comments being made it would be nice if some unique terminology could be seeded regarding the description of the shirt he's wearing or regarding other aspects of the photo and include that unique word or phrase in the description of the garment on the client's site. That way, if someone does a search that includes that seeded word, it would help your client's site show up in the results for that search.
-
So do it surreptitiously and/or creatively. A paparazzi snapping a photo and then selling it to magazines or a widely available photo online is likely too wide spread for someone to have it easily removed. If you happen to reach out to a Celebrity Blogger and they mention "Looks like Jay-Z is out on the town looking good in what appears to be a {Insert clothing company} brand sweatshirt." Do you think they're going to stop the publicity? Even a facebook share of "Hey, is Jay-Z wearing one of our shirts?" without any link to your product page, just asking people what they think about it, could work. Now if you blatantly plastered photos with links saying "OMG Buy Our Sweatshirt Cause Jay-Z is wearing it!!!" then he'd probably have his people file something asking you to take it down.
-
I think you're asking for trouble with Mr Z's lawyers on that one.
If they catch you using him/his image in your advertising without expressed written consent (wearing apparel doesn't cover that), you'd be entering a world of pain.
-
Easy first step without even thinking... Blog post and/or outreach to well-known bloggers who specialize in star/celebrity news & gossip. Also shares of images & links to the related blog posts on every social media outlet we have an account/page on.
-
Does the sweatshirt say anything?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
We changed our domain, I used the move tool in Google Search Console and I am having our site redirected and go daddy, and now I spoke with someone who suggest we do a 301 redirect for all pages on our site and I’m not sure that’s the correct move.
We just changed our domain name after 15 years. when I bought the new domain name I called Go Daddy and they instructed me to contact my google G sweet admin account and change all of our emails over which I did and then I went into Shopify who is my host and changed my primary domain there and then I went back to Go Daddy and had my old website forwarded to my new site. since then there has been nothing but problems with Google. my product feed from my merchant center account has been suspended three or four times now, I tried to rename and move all of my Google accounts from my old domain to my new one, but I am not an SEO person... after making the changes I have started google chats with analytics department with the merchant center with Google as they all keep saying that it looks fine but I’m not convinced because the product feed keeps getting disapproved. So I posted an ad for help and the Guy I spoke with suggested I do a 301 redirect for every single page on my old site, But I’m concerned that might confuse things further? I’ve already started the move in Google Search console And in Shopify I added the old domain back into the domains section and am having it redirectEd that way too... I guess I’m just looking to know which way I should proceed, any and all advice is warmly welcome thank you in advance Maureen
Conversion Rate Optimization | | TooFast130 -
We've a client that wants to repurpose some of the content on there site but not lose rankings. However its changing the content to an alternative to ....
The Current URL Example would be test.co.uk/prodcut-catogory/product-1 . This side of the business is being sold however they have products elsewhere in the range that can be used as alternatives to the product range that will be moved, so they want to amend these pages with an " alternative " slant. Example idea would be to change to the following : test.co.uk/prodcut-catogory/alternative-to-product-1, trying not to change the URL to much, keeping the majority of the content the same but adding new copy stating the benefits of using the alternative product. So it becomes a comparison between the two. I appreciate I will have to amend the URLs, titles, meta, H1s, add new copy & preform a 301's. Option 2 Simply write a second page which is all brand new content talking about it being an alternative to the products and doing a 301 from the original page but not amending that. Be great to get peoples feedback on this approach and if there is anything else that I could do to minimise the drop in rankings once I complete the changes. Thank you D
Conversion Rate Optimization | | SDOwner0 -
Metadescription (SERP's) with green checkmarks: spammy or not?
HI Will a Metadescription with GREEN checkmarks be perceived as spammy in general? Or is one with BLACK checkmarks better? Depends on the topic/target audience, etc.? --> see screenshots. No doubt that the green will stand up more (increases CTR) in the SERPS but if it is perceived as less trustworthy or even spammy by the target audience its not worth doing it. Any experience with that? Would really like to know what do you think about it. Cheers, Cesare 0G3Fd
Conversion Rate Optimization | | Cesare.Marchetti0 -
BEST WEBSITE/SEO/DIGITAL MARKETING AGENCY FOR A GROWING MULTI-SITE MEDICAL PRACTICE [Edited by moderators]
[This content has been removed by moderators as off-topic. The Q&A Forum should not be used for job posting or recommending SEO companies and, as commenters have pointed out, we have a specific resource for this information]
Conversion Rate Optimization | | KetamineTreatmentCenters0 -
Please can anyone recommend any GOOD 'TRAFFIC BUYING COMPANIES ?
Hi Guys I really need some help here I am looking for some good traffic buying companies where we can buy traffic from that can will help us to generate leads from our own website. We want to 'buy traffic' that is targeted and generate leads from our website. We are running Google ad words but it is now becoming more and more expensive to run! Please can anyone recommend any good companies ? Thanks Gareth
Conversion Rate Optimization | | GAZ090 -
Good examples of video marketing by service businesses?
Do you know of any service businesses (ie not software or SaaS) that uses video marketing effectively?
Conversion Rate Optimization | | JacobFunnell
Especially any company offering more than one service. Just for example, a training company of any kind. Literally anything that comes to mind will help me so, so much. My Google-fu is failing me on this one.0 -
Lead generation advice - UK market
Hi I am planning on setting up a lead generation website in a sector I know well and have a domain registered although its only a few weeks old. I am looking for some insight and advice please to see it its worth doing. For example there are lots of payday loan (not my niche btw) lead gen sites in the UK at the moment but what do all of these sites do with all the leads they generate - who buys them and for what cost per lead? I have done affiliate marketing in the past, but how does the lead gen process work. Do you sign up with a lead gen affiliate style network that buys the leads generated off your website. Or do you have to sell these leads on yourself? If so where do you sell them. I plan tobe operating in the UK
Conversion Rate Optimization | | ocelot0 -
Is it better to get a new site instead of maintaining a category? I'm stuck.
If you had a website "Food for Dogs" and: Food for German shepherds was improving in search traffic & conversions Snack Food for German shepherds had no change and never resulted in conversions but resulted in many leads for #1 Food for Poodles was unchanged but improving conversions Here's the kicker... Food Container for Dogs was super high traffic but with no conversions or any activity to other categories Would you redirect "food container for dogs" to a different site and delete that tab from the original site completely? It's still related but does not offer any $ value or leads to any of the other categories. Just note that we have a different interest in this category that will support the other categories at one time, but not any time soon. We also have a major group on LinkedIN that's grown to thousands of members for the "food container for dogs" category. On top of it all, the "food container for dogs" has been increasing in rank on Google for several keyphrases to positions 2-5 (nationally) Other important question: Would keeping "food container for dogs" influence the ranking of the other keywords? (by dilution of the site's PR or any other reason?)
Conversion Rate Optimization | | HMCOE0