How Would You Market A Photo Of Jay-Z Wearing Your Client's Apparel?
-
If Jay-Z was spotted wearing your client's sweatshirt, how would you maximize the marketing potential of this photo and opportunity to sell more sweatshirts?
-
If it does, or if it depicts something obvious, I'd certainly be getting that pointed to from any of the niche related forums out there. In whatever comments being made it would be nice if some unique terminology could be seeded regarding the description of the shirt he's wearing or regarding other aspects of the photo and include that unique word or phrase in the description of the garment on the client's site. That way, if someone does a search that includes that seeded word, it would help your client's site show up in the results for that search.
-
So do it surreptitiously and/or creatively. A paparazzi snapping a photo and then selling it to magazines or a widely available photo online is likely too wide spread for someone to have it easily removed. If you happen to reach out to a Celebrity Blogger and they mention "Looks like Jay-Z is out on the town looking good in what appears to be a {Insert clothing company} brand sweatshirt." Do you think they're going to stop the publicity? Even a facebook share of "Hey, is Jay-Z wearing one of our shirts?" without any link to your product page, just asking people what they think about it, could work. Now if you blatantly plastered photos with links saying "OMG Buy Our Sweatshirt Cause Jay-Z is wearing it!!!" then he'd probably have his people file something asking you to take it down.
-
I think you're asking for trouble with Mr Z's lawyers on that one.
If they catch you using him/his image in your advertising without expressed written consent (wearing apparel doesn't cover that), you'd be entering a world of pain.
-
Easy first step without even thinking... Blog post and/or outreach to well-known bloggers who specialize in star/celebrity news & gossip. Also shares of images & links to the related blog posts on every social media outlet we have an account/page on.
-
Does the sweatshirt say anything?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
We changed our domain, I used the move tool in Google Search Console and I am having our site redirected and go daddy, and now I spoke with someone who suggest we do a 301 redirect for all pages on our site and I’m not sure that’s the correct move.
We just changed our domain name after 15 years. when I bought the new domain name I called Go Daddy and they instructed me to contact my google G sweet admin account and change all of our emails over which I did and then I went into Shopify who is my host and changed my primary domain there and then I went back to Go Daddy and had my old website forwarded to my new site. since then there has been nothing but problems with Google. my product feed from my merchant center account has been suspended three or four times now, I tried to rename and move all of my Google accounts from my old domain to my new one, but I am not an SEO person... after making the changes I have started google chats with analytics department with the merchant center with Google as they all keep saying that it looks fine but I’m not convinced because the product feed keeps getting disapproved. So I posted an ad for help and the Guy I spoke with suggested I do a 301 redirect for every single page on my old site, But I’m concerned that might confuse things further? I’ve already started the move in Google Search console And in Shopify I added the old domain back into the domains section and am having it redirectEd that way too... I guess I’m just looking to know which way I should proceed, any and all advice is warmly welcome thank you in advance Maureen
Conversion Rate Optimization | | TooFast130 -
How to fix canonicalization so Google shows our company's website and not LinkedIn
I work for a company that builds and manages apartments. I would like to know how we can fix canonicalization. You see, we have been posting our company's blog articles not only on our company's website, but also on LinkedIn. When people search for one of our articles, Google is displaying the article for LinkedIn. Except, that's not what we want. I'd prefer for Google to display our company's website, to drive more traffic to our website and not LinkedIn. For instance I just Googled the title to one of our company's blog article "Great Leadership is about Influence not Authority." The first thing to show up was a link to see the article on LinkedIn. There was nothing referring to our company's website. Here is a link to the LinkedIn account where we have been posting the blogs: https://www.linkedin.com/pulse/great-leadership-influence-authority-mike-kaeding/ Here is a link to the same article, but on our company's website: https://www.norhart.com/blog/2018/08/08/great-leadership-is-about-influence-not-authority/ Why is Google showing the article for Linkedin and not our Company's website? Might LinkedIn have canonicalization over Google? If so, how might we be able to reverse this and drive people to our company's blog instead. Any ideas I'd greatly appreciate it! Thanks.
Conversion Rate Optimization | | mikleing0 -
Individual statistics (not aggregated) for 'local pack' and 'organic search results' when both on the same page
Hi, For a particular keyword combination we show up on the local pack but also on the organic search results on the 1st page. I have never been able to find out what the CTR, #clicks, conversions for this two different kinds of positions are individually. The aggregate figures I can find out in Google Search Console / Analytics, but I would like to know on an individual level as I am testing out different things. With the statistics on Google My Business I can't get along actually...no CTR as far as i know. Any hint? Cheers, Cesare
Conversion Rate Optimization | | Cesare.Marchetti1 -
When to determine that a change DIDN'T affect conversion rates
Hi everyone, Description of test: We're a lead gen site trying to add more value by providing users with real, live quotes after they submit a lead. However, we don't want showing the quotes to tank our lead conversion rates. So we're running a test where 50% of leads see quote results and 50% don't, and we compare the lead conversion rates for each. The best possible outcome is to show that showing the quotes DIDN'T negatively affect conversion rates. My issue: When do we conclude the test? In the end, we're hoping to see that the change didn't cause a statistically significant difference between the control and version B, which is the opposite of every other test I've ever run. So, at what point do we conclude that the changes in version B didn't have a significant effect on lead conversions? Currently the control is doing 5% better than the variation with a p-value of .379
Conversion Rate Optimization | | ted-zarceczny0 -
Has anyone heard about Facebook's Revenue Problems? Duh right. Well have you seen how they are losing money yet?!?!
So about a year ago now (maybe more/less), Facebook changed the way their ads are displayed. On the desktop version of Facebook (for me at least), the Sponsored ads in the right sidebar display anywhere between 3 and 7 ads at a time. Well in the case of 7 ads, that is a lot of ads to look at and read through. All seems pretty ok right?? Well, here is the problem. I cannot tell you how many times I have seen an ad that interests me, and then read through the others below them, then before I can go back to click on the one that interested me, the ads automatically refresh, and I don't get to click on the ad. Maybe they figure that by refreshing ads, it gets them more chances to catch your interest, and that the value of that is higher than the value of me getting to click what I wanted. (It kinda upset me honestly. I thumbs down things that tease me.) Either way, they could have both. My solution? A small button that you can click to view the ads that were previously displayed. (imagine how much money that could bring them. Especially if I saw the ad yesterday, left the window open for 24 hours with the computer on, and just sat there clicking until i found it. You are BOUND to find MORE ads that interest you, and click on those too.) ((ok, ok, ok, maybe 24 hours is a little ridiculous, but at least SOME amount of time and a button is necessary)) If we were really going to build a marketing playground, then we could also throw in a "More Like This" button. It would open the doors to some AMAZING data. Full to the brim with advertisement related feedback coming happily from your users. When you are talking about positioning your brand, it doesn't get much more important than to talk to them while they are enjoying themselves. (i.e. they click button, and next page has 10 links. you show the links, based on how many times people are clicking them. Not to mention, when you are that big, you can look at the value of what they do immediately after, the next day, and even the next week, and really tell what is the most valueable add, in terms of egagement, and further CTRs and Conversions for later in your relationship ) Anyways, I thought everyone would find that interesting, and hopefully it would inspire some people to get analytical with their thoughts today. Do you think that Facebook could use some conversion rate optimization? Do you think that Facebook could be doing more than they are to make more money? Do you think that Facebook (being such a powerful site), could make a lot of money by implementing an SEO/Content strategy?
Conversion Rate Optimization | | TylerAbernethy0 -
What's the Best Method of Content Distribution
This question is both specific and open ended. I have a new web project I've been working on content for. I paid to have a really sweet research article written and I am in the process of turning it into an info-graphic as well. Being that the the website is so new it doesn't have many customers and few to no blog readership. Now that I will soon have great content for the site should I : A. Post on the Blog ? ( Its a Blogger on a blog. domain.com ) B. Post as a static page on the website ? (domain.com/content) C. Something Else ? Whats the easiest to promote and push traffic to?
Conversion Rate Optimization | | CDUBP
Which will rank best?
Which will rank longer?
Which will rank faster? Any other suggestions to get the content in front of the niche market?0 -
Does the word next to domain gives more relevancy to the page of it's URL?
Whether putting a (category or brand) word next to domain is better than on the end of an URL? (i.e. domain.com/sony/tvs or domain.com/tv/sony) Which one would get higher result on SERP "tv" or "sony" in both cases? Or maybe they both serves the same?
Conversion Rate Optimization | | komeksimas0 -
Google Adwords Quality Score Driving me I-N-S-A-N-E
Here's my issue, I have an Air Conditioning client for whom I've been managing their SEO and Adwords PPC for the past year. The SEO is going good, we are seeing tangible results every month will soon be on page 1 for their most competitive keyword. On the adwords side, we are having some major issues though and I'm racking my brain. We are somehow getting quality scores in the 2's and 3's on the regular. I've streamlined my campaigns down to the city and within those I've streamlined my keyword groups into the following groups: City (Campaign) - AIr Conditioning (keyword group) - AC Repair (keyword group) - Fix AC (keyword group) - Contractor (keyword group) - Air Conditioner (keyword group) Every keyword we're bidding on falls nicely into one of these keyword groups and we're putting about 10 key words in each. Landing pages have exact phrase match in page title, h1, bold words, contact form and a coupon image with all the meta tags indicating the image offer matches the offer in our ads. We are running 3-4 ads in each keyword and testing new ads almost daily. Still getting 2s and 3s on the highest trafficked keywords (air conditioning & ac repair). I've read everything out there, I signed up for wordstream which had some decent recommendations (basically break your ad groups into smaller verticals) which I've implemented to no avail. I'm beginning to think Google is just hustling all these companies in service industry who they know rely on adwords to get phone calls in the summer - especially the HVAC industry. I'm running out of ideas here other than just going to Vegas and putting all my client's on black at the roulette wheel. Seems like a much more fun way to piss away thousands of dollars and at least they'll give me some cocktails.
Conversion Rate Optimization | | BrianJGomez0
