How to encourage Google to recognize us as a "brand" in the Organic SERPS
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You've probably seen that for some searches (most commonly for specific product types) that Google offers something like the following in the SERPS:
Related searches for widgets:
| Stores: | Widgetland Widgetworld Widgetbarn Amazon |
| Brands: | Widgetdog Superwidgets Widgey |I'm working with a reputable brand of widgets - they're not just a supplier or a retailer, but a company that designs and builds its own.
Does anyone know how Google decides which brands are worthy of being recognized in these related searches, and how I can encourage them to recognize our brand similarly?
So far I've done the following:
- Knowem.com brand protection
- Add products to Amazon
- Sell our products on eBay
- List our products on Google Shopping
In other words, do what a popular brand would do - appear in many channels, with a large and diverse footprint.
Does anyone have any experience with this sort of thing, and how to help a brand get recognized as a brand?
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Much love and thanks to Rhea Drysdale, who addressed pretty well exactly this subject already in April
http://www.seomoz.org/webinars/online-reputation-management-branding-for-serp-domination
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