Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Turn SEO data into actionable content briefs

      Turn SEO data into actionable content briefs

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      Let your business shine with Listings AI

      Let your business shine with Listings AI

      Get found
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Access 20 years of data with flexible pricing
      Moz API

      Access 20 years of data with flexible pricing

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. Meta tags - are they case sensitive?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Meta tags - are they case sensitive?

    Intermediate & Advanced SEO
    2
    3
    5693
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • Bio-RadAbs
      Bio-RadAbs last edited by

      I just ran the wordtracker tool and noticed something interesting. The tool didn't pick up our meta description.

      It's strange as our meta descriptions appear in organic search results and Moz never reported missing meta descriptions.After reviewing other pages,  I noticed our meta description tag is written as the following:

      name="Description" content="

      I never thought about this, but are meta tags case sensitive? Should it be written as:

      name="description" content="

      Thoughts?

      1 Reply Last reply Reply Quote 0
      • Bio-RadAbs
        Bio-RadAbs @AndersS last edited by

        It's the wordtracker chrome add-on called scout. I was using it to find high performing keywords and decided to run it on my own site.That's when I noticed no meta description being highlighted. There are no settings in the add-on though 😕

        I did some more reading and w3.org states it is good practise to use lower case for all HTML elements and attribute names, so I'm going to change it. http://www.w3.org/TR/xhtml1/#h-4.2

        Better to follow good practice than bad.

        1 Reply Last reply Reply Quote 0
        • AndersS
          AndersS last edited by

          Hi!

          According to http://www.w3.org/TR/html-markup/documents.html#case-insensitivity HTML tags are not case sensitive, but it could be that your tracker software is looking for all lowercase, as this is  considered good coding practice. Is it possible to configure in the tracking tool, perhaps?

          Bio-RadAbs 1 Reply Last reply Reply Quote 0
          • 1 / 1
          • First post
            Last post

          Got a burning SEO question?

          Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


          Start my free trial


          Browse Questions

          Explore more categories

          • Moz Tools

            Chat with the community about the Moz tools.

          • SEO Tactics

            Discuss the SEO process with fellow marketers

          • Community

            Discuss industry events, jobs, and news!

          • Digital Marketing

            Chat about tactics outside of SEO

          • Research & Trends

            Dive into research and trends in the search industry.

          • Support

            Connect on product support and feature requests.

          • See all categories

          Related Questions

          • Brenda.Haines

            Looking for opinions on structuring meta title tags/page title/menu title/H1

            Hi everyone I am hoping a few of you can share your opinions. I have been having conversations (okay, healthy debates) about how to write/structure meta title tag and how to compliment them with the H1, page title, menu name. To help explain the thought processes I will use a pretend keyword. How about "screwdriver". Case: (I made this up) we are redesigning a website for a construction tools manufacturing company (pretend name: ABC Tools) targeting OEMs who are interested in purchasing large quantities of tools. The product categories (to become main menu items) are Screwdrivers, Nails, Drills, and Hammers. (bear with me .... this is just an example I am making up on the fly) K. Circling back to screwdrivers - let's say we have one landing page (a primary category page and in the main menu) listing products and great details about screwdrivers. Focus keywords are screwdriver manufacturer, screwdriver supplier, construction screwdrivers Below are questions being debated. If you are willing ... how would you address these questions? And, can you explain WHY? QUESTION ONE: How would you structure the meta title tag (feel free to write one of your own) Screwdriver Manufacturer - Construction Screwdriver | ABC Tools ABC Tools - US-based Screwdriver Manufacturer Supplier Near You High-Quality Screwdrivers for Construction with ABC Tools QUESTION TWO: how would you write the H1 on the page? Would it match the meta tag? OR, would you write something different using the primary keyword? QUESTION THREE Remembering this is not a blog post ... it is a primary landing page linked to the main navigation. What would the menu title be? (remember the product categories above are how the main menu items are bucketed) Screwdrivers Screwdriver Manufacturer Typically in WordPress, the H1 and the menu title is auto-populated using the page title (not the title tag)... So, if we use Screwdrivers as the page title but we want the H1 to match the meta title tag, would we manually change the H1? Or, have the page title and title tag match, but manually change the menu item?

            Intermediate & Advanced SEO | | Brenda.Haines
            1
          • Maximuxxx

            Should I add no-follow tags to my widget links?

            Matt Cutts recommended in a video in 2013 to add rel="nofollow" on widget links that link back to your website. Some background of my company: We're a software company for website chat. There's a 'powered by' link in our widgets that links back from our users' websites to our website. Currently these are all follow links. I checked out the links of our competitors, and it seems none of them have no follow on their widget backlinks. This, together with the fact that the video is quite old and information on this issue rather scarce, makes me doubt whether we should change our widget backlinks to no follow. Does anyone have thoughts on this?

            Intermediate & Advanced SEO | | Maximuxxx
            0
          • RosemaryB

            Are ALL CAPS construed as spamming if they are used in a meta description tag call to action?

            I know this seems like an old school question.  As a long time SEO I would never use ALL CAPS in a title tag (unless a brand name is capitalized).  However I recently came across a Moz video about creating better calls to action in the meta description tags.  Some of the examples had CTAs that were using all caps (i.e. CALL NOW!  or LOWEST QUOTES!) I realize there is a debate about the user experience implications.  However I'm more concerned about search engines penalizing websites that are using ALL CAPS CTAs in their meta description tags. Any feedback/advice would be appreciated. Thanks

            Intermediate & Advanced SEO | | RosemaryB
            0
          • kirin44355

            Heading Tags (Specifically H2) being used within images

            Hello, Mozzers I have a question regarding placement of heading tags. I have seen this asked a few times on the forum but some are from a couple years ago so wanted to get a more up to date answer regarding this. We want to add H2 tags across our site but our two options are to wrap images we are using as navigation on the top of the page, these are directly below our pages H1 tag and actually make sense. Example H1 title: Vehicles Images are specific brand logo with H2 being wrapped to pull the img alt: "Ford Vehicles" "Checvy vehicles" etc. The wrap would look something like this: I appreciate your time, Chris

            Intermediate & Advanced SEO | | kirin44355
            0
          • GSO

            Should I be using meta robots tags on thank you pages with little content?

            I'm working on a website with hundreds of thank you pages, does it make sense to no follow, no index these pages since there's little content on them? I'm thinking this should save me some crawl budget overall but is there any risk in cutting out the internal links found on the thank you pages? (These are only standard site-wide footer and navigation links.) Thanks!

            Intermediate & Advanced SEO | | GSO
            0
          • Zanox

            Should you use a canonical tag on translated content in a multi-language country?

            A customer of ours has a website in Belgium. There two main languages in Belgium: Dutch and French.
            At first there was only a Dutch version with a .be extension. Right now they are implementing the French Belgium version on the URL website.be/fr. All of the content and comments will be translated. Also the URL’s will change from Dutch to French, so you've got two URL’s with the same content but in another language. Question: Should you use a canonical tag on translated content in a multi-language country? I think Google will understand this is just for the usability for a Multilanguage country. What do you guys think???

            Intermediate & Advanced SEO | | Zanox
            0
          • AWCthreads

            Why Put an H1 Tag On A Product?

            Why would you put an H1 tag on a product name? I came across this in another forum and thought I'd float it here.

            Intermediate & Advanced SEO | | AWCthreads
            0
          • kbbseo

            How does a canonical work and is it necessary to also have a no index, follow tag in place?

            Across our site, we have canonical tags in place for URLs that contain duplicate content and for URLs without a trailing slash since we are using URLs WITH a trailing slash for all URLs across our site. We also recently added a no index, follow tag to all non-canonical URLs since we noticed a high number of duplicate content URLs in Google Webmaster Tools. The first part of my question is: How does a canonical work? Does the robot read the canonical and immediately go to the canonical URL or does it continue to read past the canonical tag and get to the no index, follow tag if there is one present? The second part of my question is: Is it necessary to have both a canonical tag and no index, follow tag in place? Or should the canonical tag be sufficient to avoid duplicate content? And lastly, if both a canonical tag and no index, follow tag are in place, should they be in a specific order? Canonical tag first then no index, follow tag second or no index, follow tag first then canonical tag second? I would appreciate any insight you can give. Thank you!

            Intermediate & Advanced SEO | | kbbseo
            0

          Get started with Moz Pro!

          Unlock the power of advanced SEO tools and data-driven insights.

          Start my free trial
          Products
          • Moz Pro
          • Moz Local
          • Moz API
          • Moz Data
          • STAT
          • Product Updates
          Moz Solutions
          • SMB Solutions
          • Agency Solutions
          • Enterprise Solutions
          • Digital Marketers
          Free SEO Tools
          • Domain Authority Checker
          • Link Explorer
          • Keyword Explorer
          • Competitive Research
          • Brand Authority Checker
          • Local Citation Checker
          • MozBar Extension
          • MozCast
          Resources
          • Blog
          • SEO Learning Center
          • Help Hub
          • Beginner's Guide to SEO
          • How-to Guides
          • Moz Academy
          • API Docs
          About Moz
          • About
          • Team
          • Careers
          • Contact
          Why Moz
          • Case Studies
          • Testimonials
          Get Involved
          • Become an Affiliate
          • MozCon
          • Webinars
          • Practical Marketer Series
          • MozPod
          Connect with us

          Contact the Help team

          Join our newsletter
          Moz logo
          © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
          • Accessibility
          • Terms of Use
          • Privacy

          Looks like your connection to Moz was lost, please wait while we try to reconnect.