3 Different Websites but Same Keywords

[krishnaxz]

One of my client targeting same (5 Keywords) for 3 sites.

Domain &  Web Hosting is same for 3 sites.

Site A - 50.72.134.29
Site B - 50.72.140.227
Site C- 50.72.19.70

Some time ago, ranking dropped - but don't know if it is because on above things?

Is it OK? What is the best way to target same keywords for 3 different sites.

[Jarvatar]

I'd personally say yes, b/c other SEO geeks could look that up and tell immediately.  In practice, I see people do this and it works.  The key - thinking as if some real human looks at these sites - is that the content be unique.   If you are just creating 3 sites targeting the same keywords but are unique in their own way, then what's wrong with that?  Nothing.  If I was an attorney then I'd seriously have issues, but I don't think it matters that much if you aren't black hatting your link building.

[krishnaxz]

Thank you very much for your suggestion, Is it risky/spam if all  3 sites are hosted/registered on same hosting and by same person(same name and address), targeting same keywords but everything is unique as I mentioned above.

[Jarvatar]

That's easy then.  Of course.  Technically you see this on every search result... period.  Every site there is somehow ranking for the same keywords.  Real estate you see this all the time.  Do a search for [Your City] Real Estate or "Homes" and you'll see 5 to 10 results that have nearly the same content on their landing page.

[krishnaxz]

@thanks and agree with you... but I personally want to know - is it possible to target same keywords for 3 different websites, if each sites is not linking to each other, each have quality/informative content, unique design & different concept etc...

[Jarvatar]

I've used this strategy with real estate in particular.  What I did was create a "main" page that was where all my branded and best content went.  The other two sites were basically targeting the same search results and keywords but more emphasis was given to the niche or phrase.   The black hat way might just be create 3 sites and spin all the content or you could do the following.

For example

Let's say you want to do Atlanta Pest Control with 3 sites

I might have AtlantaPestControl.com be my branded/main.  Then my 2 other sites be Pest Control in Atlanta, Pest Control Services in Atlanta, Atlanta Best Pest Control or some variation. So you could easily do this with 5 words.

So for your example I would emphasis "2 of the 5" on each site.  This will keep the content focused on being fresh and not just re-spun.