Undoing Video SEO
-
Ok, so here's a good one for you. I was ranking well (2-3rd) position when I got it into my head that I should implement some video SEO to get the video to appear next to my ranking. Well I did that with the help of Wistia. Only problem is my 2-3 ranking become 4-5, and I also became convinced that the page seemed less desirable as video content when I saw it in the rankings. So... I want to undo what I did.
I removed the video sitemap and the SEO video markup from wistia, but it's been weeks and Google has still got me listed as video content. Any thoughts on how to accelerate the undoing of this damage?
-
Ugh... not the answer I was looking for. I've removed all the things that would tell google that there is video on the page. I just wasn't sure if there was anything else I could do.
Thanks!
-
So - the first thing I'd suggest doing is really making sure that the video has been negative for you. Rankings are not the be all and end all and if you've got more organic traffic to the page than prior to having the video snippet, it's actually been a positive rather than a negative move. Also don't take keyword data too seriously on this, because any significant level of (not provided) will render it worthless.
However... If you do want to remove the video, it can be difficult. For some reason, Google seem loathe to deindex a video from a page once they've started ranking a page with that rich snippet.
Your best bet is just to resubmit your refreshed video sitemap, resubmit the page to GWMT and hope for the best. However, as mentioned, I have seen all sorts of weird things happening with the way Google are currently treated video content and so I'm afraid I can't guarantee that'll work. To get your rankings back, you're just gonna have to keep building good links.
Cheers,
Phil.
-
I can't imagine adding a video to your SERP affected your positioning. That wouldn't make any sense. If it affected your CTR.. that's another story. Don't know why it would hurt but it absolutely could based on target audience/user confusion.
This is something I've been thinking about a lot lately... I feel like when people see a video link next to a SERP they assume it's some youtube thing they want nothing to do with. (again depends on the target audience).. This is too new of an option for people and it worries me.
I'm not sure how to accelerate this. I'm assuming you've updated your sitemap.. wait you said you did huh. shoot. Uhh.. I don't know. Seems like Wistia could help you.
Still your CTR might also have been affected by the fact that your ranking fell. Which again I contend was merely coincidental with the video placement in your SERP. In other words, the best thing you can do is continue creating content and promoting your site in order to build organic relevant links and boost your rankings. Dropping 1-2 spots is nothing more than a fluctuation that will occur when competition is beating your SEO tactics... (usually.)
Sorry if this was no help. Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What's the best way to host Videos on my Wordpress site? (SEO-wise)
I have a hard time choosing whether to stream my videos from certain platforms like vimeo, youtube, etc. or embedding the videos into my site, and I'm not quite sure which one Google would like to see more of? And which style will save my page speed from plummeting too much. Any ideas? Thanks guys
On-Page Optimization | | Benavest0 -
How to hide element without affecting SEO listing
I have a problem I would like to remove header from normal page flow as I already have same information copied in CTA box but I need this header for SEO, is there a way to remove this header from a document flow without being blacklisted by google?
On-Page Optimization | | tesdublin0 -
Does css float affect SEO?
It is generally believed that the closer the content is to the top of the page, the better it is for SEO. If that's incorrect, please let me know. I have a 2 column site where the left menu is navigation and right side is content. Obviously, the left menu appears in the code before the content does, but I can flip them around via css float. If I do that, the content will appear on the left visually, even though in the code it still comes after the left side navigation. Do either positions affect seo?
On-Page Optimization | | cmp1010 -
Local SEO - Rich content and list of towns enough?
I'm working on creating pages to target local SEO. I've created pages for example 'wedding band london' with useful content and optimised them with title tags, alt tags etc and will continue to do so for major cities and queries where there are significant search volume. However, I also want to pickup longtail local search queries such as 'wedding band camden' etc... Will adding a list of towns somewhere on the page for each city or county help drive traffic to the site from such queries? Is so what's the best way to structure the page?
On-Page Optimization | | SamCUK1 -
On-Page SEO Priorities: Title's, Anchor Text or Meta data?
**Any suggestions for prioritized on-page SEO work? Relative weights of importance? ** **What is most important from highest to lowest? ** MetaTag Descriptions? Titles? Anchor Text? Alt Text - for images? Anything else? We might not be able to do everything at once like I desire ......but I do feel we should at least get the ball moving in the right direction. I am looking for ideas or suggestions on what to prioritize for a little bit of on-page SEO work on our website. I personally feel that SEO is pretty important but I am a novice. I have been reading this site the past week and want to convince my webpage guy that on-page SEO is important and that we should at least do a few things and gradually get the work done. Rightfully so our #1 priority is to redesign our landing pages (they are bad) . I also think we should do a little On-Page work concurently. (Lack of on-page SEO is also preventiing me from successfully submitting and being accepted by Dmoz, Yahoo, BOW etc) He is mainly a back engine guy and does a very good job with that. If I were to TELL him to do a few prioritized on-page SEO things what would you suggest? He did do something on the home page at my suggestion but that is all to this point. We have over 400 pages indexed with very little on-page SEO on them. Thank you, UtahTiger
On-Page Optimization | | Boodreaux0 -
Do videos count as duplicate content?
If we allow users to embed our videos on their site, would that count as duplicate content? I imagine note, given that Google can't usually 'see' the content of videos, but just want to double check.
On-Page Optimization | | nicole.healthline0 -
Does keyword density on a landing page effect SEO?
I'm relitavely new to SEO, and I just wondered how keyword dense the homepage to our businesses site should be? Is there any value in loading the frontpage at the potential expense of readibility, or should our content elsewhere be responsible for our yield in search engine results? Look forward to any responses. Thanks, Mark
On-Page Optimization | | RobertHill0