Moving to new domain - Social and Branding Questions?
-
Hi,
We are moving to a new domain because our rankings drastically dropped and we want to "start over".
For example - If my company is called Joes Computers and the domain was JoesComputers.com and the new domain which will hold our e-commerce website will be completely different for example - BestComputers.com - which do I brand?
Which do I put as suffix in all titles?
COOL TITLE FOR PRODUCTS | Best Computers
or
COOL TITLE FOR PRODUCTS | Joes ComputersWhich name do I take for social profiles? Company or Domain?
(We currently have for the company since it was the same).Please note that our company name is already a little bit known... and therefore inside the website it will be labeled in Logos etc. We would also state "Best Computers by Joes Computers" (as if it is a sub brand or daughter company).
Thanks,
-
Ok I understand now, are you probably under attack? I'm sorry for that. But if this is a negative seo activity by an evil competitor, is it probably that he will do the same for your new domain?
By the way I think Chris tip is good, avoiding any redirect for now. You can restart your e-commerce on the new domain and simultaneously try clean your old web site with new content & gwt as you try until now (never give up).
-
We don't have a manual penalty (we had it revoked).
However, it does not mean that we do not have an algorithmic one.About the disavow tool - New links keep popping up. We have STOPPED working with ANY company for more than a year now. Nevertheless, we run the same tools of link discovery (majestic, OSE, ahrefs and links from the GMWT) and we keep discovering new links. It is an endless cause...
We did not plan to redirect the main pages of which links point too but rather the articles themselves, several hundred good articles. This way, the bad links won't harm us (I assume).
-
I have question:
The exit from a penalty needs probably at least 6 months (it depends), instead a new domain how much time needs to start ranking well? Is it not more suitable to clean the old domain and try a reconsideration request?Bad inbound links? Disavow tool probably can helps. If you are penalized the redirect 301 could be a suicide strategy, no?
My personal point of view
-
Your branded traffic is typically the easiest and fastest to get restarted to your new domain. In addition to revising the domain name in all of your social profiles be sure to revise all of your local co-citations with your new website address.
It's worth going on more than just a "feeling" that your site was penalized when you're considering moving your entire domain because of it. You ought to be close to 100% sure.
Many people feel 301 redirecting will just forward the penalty to your new site.
-
Thanks.
So what do you think would happen in the future with exact searches? (Joes Computers).
Also, will I need to rebuild the social media channels or keep as is and just point them to the new domain?About the old domain's material...
We were thinking of redirecting (301) the deep articles and product pages while neglecting the main landing and category pages.
I fear that the penalty is due to bad links (that un-naturally targeted main landing pages).
This is why redirecting articles shouldn't have bad impact. All of our texts are high quality. -
BeytzNet
I'd say "Joe's Computers" all the way! I think way too many companies confuse their domain name with their brand name. Sure it's nice when they are the same, but if they can't be or if you've already built up equity in another name, it's usually far better to emphasize your brand.
I wouldn't just trash the old domain, though. Move your old site over to the new domain and put a new site on the old one and make it a project to work on trying to pull it out of the penalty. If down the road, you're successful, you could move back to it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Passing "link juice" from old domain to new domain
I am purchasing several websites from the company I work for and starting my own company. 1.The websites have not been updated in several years
Branding | | RoxBrock
2. The websites have poor SEO rankings
3. Though bad inbound links have been removed, there may still be some added by a black-hat SEO company I would like to start a new website and move all the content to that site. My questions are: 1. Will it hurt my new website rankings if I redirect the old site content to my new site and delete the old sites--due to possible bad inbound links, losing rank due to redirects (I have lost rank from redirecting in the past)? 2. If related, isn't it better to put all the content on one website? Thank you.0 -
LinkedIn & B2B Marketing/Brand Authority: How Useful Is It?
Hi Folks, I'm in the process of drawing up some detailed step by step marketing and content strategy guidelines and I'm currently researching LinkedIn as a platform and the potential benefits for B2B marketing on it and building brand authority. I'm coming across some conflicting data regarding how useful it is. Does anyone have any experience or opinions on the viability of LinkedIn for B2B marketing and building brand authority? A couple of questions would be: Is it a viable B2B marketing platform? Is it a good place to build brand and industry authority? What techniques would you concentrate on over others? Any advice on the subject would be great. Thanks, folks. Regards Gareth
Branding | | PurpleGriffon0 -
Revisited: The subdomain vs subdirectory question
This has been much discussed before, but I would like to bring it up again in a specific content. I was wondering what people think about choosing between the two (subdomain vs subdirectory), when adding new 'channels' to a digital media platform. The two examples that I have are both very smart companies, that very recently went different route for the same challenge. I'd like to hear some pro's/con''s and any input you might have! The exapmles are: Vice: the main site is Vice.com, and they have begun to add a ton of new 'channals' or topically specific content (e.g. news.vice.com, noisey.vice.com, munchies.vice.com etc). Mic: the main site is Mic.com and they have been adding new channels in sub-directories: mic.com/arts, mic.com/world, mic.com/music Thanks!!
Branding | | stacksnew1 -
What is the best way to market/raise awareness about new clothing products?
We are an Outdoor Clothing Company that designs our own range. We primarily sell through Retailers & distribution networks, but around 2 years ago went online. We update our collections twice a year, and we really struggle to get attention and awareness of our new designs. Can anyone recommend the best practice for getting newly launched products successfully "marketed"?
Branding | | Target-Dry0 -
Is it "correct" to welcome to my social community an authority figure?
Hi, I just "earned" an authority figure as a follower on my company's twitter account (not a big account - 600 followers). The authority figure is the founder of a very relevant and big niche news site. Should I welcome her to my community? Is it correct putting her on the spot?
Branding | | BeytzNet
Will it offend other followers who I don't welcome? (Needless to say that I would love the opportunity to blog with them etc. - to have a relationship) Thanks0 -
Google + Brand Page for Multiple Locations
We have had our Google Places pages up and running now for a bit, and we are looking to start our Google + Brand page. What is the best way to handle a Brand page with multiple locations? Create a page for each location so we can connect them to their Places equivalent? Create one overall brand page and not connect it to the Google Places? A lot of the information I am seeing is around a year out of date with Google saying "something is coming" but no updates since then, so how have others in similar situations handled it?
Branding | | BeOnAir0 -
Organic fluctuations after domain migration ?
I'm working on the rebranding of an ecommerce site We're going to do a domain migration and since half of the current traffic is coming from organic searches I'd like to estimate possible fluctuations on this channel. **Do you have any rebranding experience? or can suggest good case studies on this? ** (Technically speaking we know the protocol and also on the communication/strategy side we're covered.. we just need an estimate of the organic drop.. in the worst case scenario)
Branding | | homeonline0