How Do I Optimize with Google's Video Search?
-
Hi everyone, I am looking here https://developers.google.com/webmasters/videosearch/schema and I don't fully understand.
Could someone please explain, step by step, what I have to do to optimize for Google video search? I.e. Step 1 do this Step 2 do this.
I don't fully understand
Thank you!
-
Hi Stephanie,
So - I'd basically avoid the Google help pages on these kinds of topics, because they're completely useless. Essentially to get into Google video search (http://www.google.com/videohp) you need to get a page indexed as a video, and then optimise the page as you would for organic search. So, your process looks like this....
- Get the video indexed. This can be done either by submitting a video sitemap, or by using the VideoObject schema.org mark-up. Personally, I prefer using a video sitemap, as it tends to be more consistent. For details on how to do this, check out this post: http://www.distilled.net/blog/video/creating-video-sitemaps-for-each-video-hosting-platform/
- Optimise the page for the relevant keywords. You can do this exactly in the same way you would optimise for organic search - so ensure you have keywords in the Title tag and on-page, then build some links and ensure the page has really great user - experience.
That is basically it. There are some technicalities about the types of embedded video Google will index, but you only need to worry about that if you have trouble getting things indexed with the sitemap or schema mark-up.
Hope that's useful!
Phil.
-
If you are using WordPress, check out WordPress Video SEO plugin from Yoast. That will take care of Video optimization.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can 'Jump link'/'Anchor tag' urls rank in Google for keywords?
E.g. www.website.com/page/#keyword-anchor-text Where the part after the # is a section of the page you can jump to, and the title of that section is a secondary keyword you want the page to rank for?
Algorithm Updates | | rwat0 -
What's the current situation for exact match ecommerce domains
I'm looking for some current opinions on exact-match domains when it comes to ecommerce sites. I currently own an "OK" brandable domain in a specific ecommerce niche. The opportunity has now come along to own the exact match domain for this category. For example catfood.com Is it more advisable to focus on brandables these days? I know Google doesn't give weight to exact match anymore but is there still a correlation not causation factor to consider? IE: the links back would be more targeted possibly?
Algorithm Updates | | NoClueSEO0 -
Do you think Google is destroying search?
I've seen garbage in google results for some time now, but it seems to be getting worse. I was just searching for a line of text that was in one of our stories from 2009. I just wanted to check that story and I didn't have a direct link. So I did the search and I found one copy of the story, but it wasn't on our site. I knew that it was on the other site as well as ours, because the writer writes for both publications. What I expected to see was the two results, one above the other, depending on which one had more links or better on-page for the query. What I got didn't really surprise me, but I was annoyed. In #1 position was the other site, That was OK by me, but ours wasn't there at all. I'm almost used to that now (not happy about it and trying to change it, but not doing well at all, even after 18 months of trying) What really made me angry was the garbage results that followed. One site, a wordpress blog, has tag pages and category pages being indexed. I didn't count them all but my guess is about 200 results from this blog, one after the other, most of them tag pages, with the same content on every one of them. Then the tag pages stopped and it started with dated archive pages, dozens of them. There were other sites, some with just one entry, some with dozens of tag pages. After that, porn sites, hundreds of them. I got right to the very end - 100 pages of 10 results per page. That blog seems to have done everything wrong, yet it has interesting stats. It is a PR6, yet Alexa ranks it 25,680,321. It has the same text in every headline. Most of the headlines are very short. It has all of the category and tag and archive pages indexed. There is a link to the designer's website on every page. There is a blogroll on every page, with links out to 50 sites. None of the pages appear to have a description. there are dozens of empty H2 tags and the H1 tag is 80% through the document. Yet google lists all of this stuff in the results. I don't remember the last time I saw 100 pages of results, it hasn't happened in a very long time. Is this something new that google is doing? What about the multiple tag and category pages in results - Is this just a special thing google is doing to upset me or are you seeing it too? I did eventually find my page, but not in that list. I found it by using site:mysite.com in the search box.
Algorithm Updates | | loopyal0 -
What Is The Deal Between Indeed and Google?
Anyone notice the love affair of Indeed and Google lately? Indeed is cannibalizing the top 30 SERPs for job related keywords. Seeing keywords where Indeed has 10-15 of the organic listings in the top 30. Compete.com is showing a +8% increase in search volume between in April and May. But it seems as if they really started to cannibalize the SERPS since the Penguin update at end of May. Any one else noticing this?
Algorithm Updates | | joncrowe0 -
Is Google Rotating Good Matches?
I have a theory that Google may be trying to be fair to white-hat-seo sites that are doing the right things with blogging, linking, social media, etc. [ie that deserve equal good positioning] are being cycled to and from the first page, perhaps in a weekly or monthly basis. My theory would be that they are purposefully doing it to give those sites more equal exposure. My case: I've had top rankings for http://thedogbitelawyer.com for almost all of the important terms for dog bite lawyers for a couple of years now. When Penguin came out we lost some ground across the board, and identified that perhaps there was too much duplicate content left over from when I inherited the site. I reworked the site wording and link structure a bit and gained back positioning. Since that time we are up and down like a yo-yo on the top terms! Anybody else have this suspicion? If it's true, I don't need to stress, if we are bouncing around for other reason's I'd better keep stressing!
Algorithm Updates | | JCDenver0 -
Google Algo Update In Que. What consititues over optimization?
http://www.pcmag.com/article2/0,2817,2401732,00.asp According to this, Google is bringing the hammer down soon on another 10-20% of the search results. While we don't advocate keyword stuffing, exchanging links, or anything too risky I am still concerned. Do we know if the example "perfectly optimized page"; http://www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization is now going to be penalty bait? Is this over stuffing? Also, how might this effect ecommerce sites in particular?
Algorithm Updates | | iAnalyst.com2 -
Rankings changing every couple of MINUTES in Google?
We've been experiencing some unusual behaviour in the Google.co.uk SERPs recently... Basically, the ranking of some of our websites for certain keywords appears to be changing by the minute. For example, doing a search for "our keyword" might show us at #20. Then a few minutes later, doing the same search shows us at #14, and then the same search a few minutes later shows us at #26, and then sometimes we're not ranked at all, etc etc. I know the algorithm changes a lot, but does it really change every couple of minutes? Has anyone else experienced this kind of behaviour in the SERPs? What could be causing it to happen?
Algorithm Updates | | d4online0 -
Google +1 link on Domain or Page?
Since its release, I've seen Google +1 being used across an entire domain but only reference the root href in the code snippet. At the same time, you see other sites use +1 more naturally with the button being specific to the page you're on. What's your take on this? To clarfiy, do you add: or .. on each page.
Algorithm Updates | | noeltock0