How Do I Optimize with Google's Video Search?
-
Hi everyone, I am looking here https://developers.google.com/webmasters/videosearch/schema and I don't fully understand.
Could someone please explain, step by step, what I have to do to optimize for Google video search? I.e. Step 1 do this Step 2 do this.
I don't fully understand
Thank you!
-
Hi Stephanie,
So - I'd basically avoid the Google help pages on these kinds of topics, because they're completely useless. Essentially to get into Google video search (http://www.google.com/videohp) you need to get a page indexed as a video, and then optimise the page as you would for organic search. So, your process looks like this....
- Get the video indexed. This can be done either by submitting a video sitemap, or by using the VideoObject schema.org mark-up. Personally, I prefer using a video sitemap, as it tends to be more consistent. For details on how to do this, check out this post: http://www.distilled.net/blog/video/creating-video-sitemaps-for-each-video-hosting-platform/
- Optimise the page for the relevant keywords. You can do this exactly in the same way you would optimise for organic search - so ensure you have keywords in the Title tag and on-page, then build some links and ensure the page has really great user - experience.
That is basically it. There are some technicalities about the types of embedded video Google will index, but you only need to worry about that if you have trouble getting things indexed with the sitemap or schema mark-up.
Hope that's useful!
Phil.
-
If you are using WordPress, check out WordPress Video SEO plugin from Yoast. That will take care of Video optimization.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What are the top tips for winning on Google, Bing, and Yahoo?
We just launched a new site that is starting to be indexed well in Google, but Bing and Yahoo are lagging a bit. I understand that the search engines are different algorithms and will take different lengths of time to index, rank, etc. What I'm curious about is are there any other tips / advice / things to keep in mind when trying to rank on the different search engines? Thanks!!
Algorithm Updates | | Emily_A0 -
What's the correct format when you Disavow a single page? with or without www.?
Hi Y'all. Can't seem to find an article on disavowing a single page. Do i use A, B, or submit both A and B? Example: A. http://disavowexample.com B. http://www.disavowexample.com Which one does Google prefer? I know for some I just find the canonical url of the page (which show www,) but wanted your expert advice! Thanks
Algorithm Updates | | Shawn1240 -
Fetch as Google in GWT - Functionality
Hi, For example, some of the HTML improvements notices from GWT, says dupe meta descriptions or titles, for pages that have since been 301 redirected or had a canonical tag added. So, my idea is to force google to read it using "Fetch as Google" - hoping that it will now see 301 redirection or the fix we have implemented. Does this work? How long does it take? Lastly, should I just click the "fetch as google" or should I also click on the "Submit to index" button? Thanks!
Algorithm Updates | | bjs20100 -
Weekly traffic from Google: How do you explain this?
Hello here, I have question for you. Please, have a look at the attached image from my website analytics which shows the unique visits trend of the last 2 months. What it is interesting is that every Monday Google brings me more traffic than any other day of the week, whereas on Saturdays it gives me the lowest traffic. And looks like that's a pretty regular weekly pattern. Why is Google doing that? What does that mean? Why such a clear and steady pattern? I am eager to know your thoughts about this! CGuULrN.jpg
Algorithm Updates | | fablau0 -
Are internal search meta keywords necessary?
One of my duties is to improve internal search results. From my reading, good site architecture and content is the way to achieve that. However, for example, are internal meta keywords necessary? I know they haven't mattered externally for a long time, but somebody in my department mentioned wanting this functionality in our CMS. I just want to make sure I'm not missing anything.
Algorithm Updates | | SSFCU0 -
Vanity URL's and http codes
We have a vanity URL that as recommended is using 301 http code, however it has been discovered the destination URL needs to be updated which creates a problem since most browsers and search engines cache 301 redirects. Is there a good way to figure out when a vanity should be a 301 vs 302/307? If all vanity URL's should use 301, what is the proper way of updating the destination URL? Is it a good rule of thumb that if the vanity URL is only going to be temporary and down the road could have a new destination URL to use 302, and all others 301? Cheers,
Algorithm Updates | | Shawn_Huber0 -
Decent rankings in Google, nothing in Bing and Yahoo
Hi there, I'm in the process of SEOing a site in a very competitive sector, the short term loans market. The URL for the site is http://www.piggy-bank.co.uk. I've managed to get a fair bit of success in Google for some very competitive keywords like short term loans, short term lender etc but in Bing and Yahoo I'm having no luck at all, with only 2 visits in the past month and no decent rankings!! I think I'm doing everything right, with regular new content on the site, decent technical SEO, semantic site structure, regular site map upload, a 10 year old domain, holistic link building through guest blogging etc, but still no luck at all. Looking at the webmaster tools in Bing, 95% of the URLs are indexed, but I'm getting such a low impression count, and obviously, an even lower click through. Am I missing something really obvious? Does anyone have any suggestions to improve my Bing and Yahoo rankings? I've worked on 100s of other sites and Yahoo and Bing tend to be the easy win to make the client happy 😉 Thanks in advance for your help. Dan
Algorithm Updates | | djslimited1 -
Today all of our internal pages all but completely disappeared from google search results. Many of them, which had been optimized for specific keywords, had high rankings. Did google change something?
We had optimized internal pages, targeting specific geographic markets. The pages used the keywords in the url title, the h1 tag, and within the content. They scored well using the SEOmoz tool and were increasing in rank every week. Then all of a sudden today, they disappeared. We had added a few links from textlink.com to test them out, but that's about the only change we made. The pages had a dynamic url, "?page=" that we were about to redirect to a static url but hadn't done it yet. The static url was redirecting to the dynamic url. Does anyone have any idea what happened? Thanks!
Algorithm Updates | | h3counsel0