Relevancy of link profile
-
Hi! I'm doing an audit of http://www.stevesims.com/ at the moment, who has had rankings for 'website designers' plummet recently. Looking at the site, there a few things to do with on-page and on-site optimisation, but nothing major.
Instead, I think the link profile is the issue. There's a lot of site wide links from non-relevant sites, but I'm struggling to see anything else. Any thoughts would be much appreciated!
-
Thanks for those valuable inputs Karl.
Just a quick glance at the site's IP revealed that stevesims.com is hosted on a shared web server with an IP address 195.238.172.64 that has about 1,134 domains hosted on it. There are few porn and other bad sites sharing this IP address. Though there are different views in this regard and this might not be the cause of current rank drop, I recommend this site to be moved to a better host with a dedicated IP as I recommend to all my clients who are serious about their online business.
Also Google PageSpeed test for this site says that the server response time is sub-optimal and the score is 48% where it should have been ideally above 80%. Please look out for detailed analysis at a site like, gtmetrix.com.
Next, I would recommend you to visit, http://www.barracuda-digital.co.uk/panguin-tool/ and check if (I am sure it is) this site is a victim of Penguin update and take it from there.
You can then try bad link removal service like, http://www.removeem.com/
Hope this helps and good luck with your SEO audit.
Best,
Devanur Rafi.
-
You're welcome, good luck with it all!
-
Hi Karl. I just spotted some of the bad ones. A few look to have built using a spinning tool, which obviously isn't great. Pretty clear what the way forward should be now. Thanks for helping!
-
Hi,
I had a quick look through the back link profile on OSE and there are a number of low quality websites linking to the website. I'm assuming some of these are websites that he's built but the way he is linking to the site isn't the best. He links to "web designers sim designs" and that is sitewide (as you said).
I would also look at the ratio of branded to non-branded anchor text links as there are a high percentage of keyword rich anchor text links. This is likely to have resulted in seeing the profile as unnatural. Look at getting rid of the sitewide links and changing some of the keyword links to branded links. Have a good look through the linking domains because some will be doing more harm than good.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
HTTPs to HTTP Links
Hi Mozers, I have a question about the news that Google Chrome will start blocking mixed content starting in December 2019. That starting in December 2019, users that are presented insecure content will be presented a toggle allowing those Chrome users to unblock the insure resources that Chrome is blocking. And in January 2020, Google will remove that toggle option an will just start blocking mixed content or insecure web pages. Not sure what this means. What are the implications of this for a HTTPS page that has an HTTP link? Thanks, Yael
Intermediate & Advanced SEO | | yaelslater0 -
Link building - still effective ?
Hi, I know 70-80% of the links on Google have no-follow keyword. What I need to know is if link building by using guest posting and a combination of no-follow links through social media is still effective ? What would you suggest in terms of link building. I have read all the articles on moz and everything, but I need a personal touch on this matter. Thanks,
Intermediate & Advanced SEO | | kiraftw
Andrei0 -
Wikipedia links - any value?
Hello everyone. We recently posted some of our research to Wikipedia as references in the "External Links" section. Our research is rigorous and has been referenced by a number of universities and libraries (an example: https://www.harborcompliance.com/information/company-suffixes.php). Anyway, I'm wondering if these Wikipedia links have any value beyond of course adding to the Wiki page's information. Thanks!
Intermediate & Advanced SEO | | Harbor_Compliance0 -
How are you supposed to manage your backlink profile?
If you have a site that has 200k+ backlinks, and you are receiving anywhere from 1-4k new links daily (according to majestic), how are you supposed to manage your link profile? We don't do any black hat tactics or any link building, and at the rate of new links coming in, we are afraid that Penguin might hit us one day. We have never used the disavow tool yet either. What are we supposed to do exactly?
Intermediate & Advanced SEO | | WebServiceConsulting.com0 -
Google WMT Turning 1 Link into 4,000+ Links
We operate 2 ecommerce sites. The About Us page of our main site links to the homepage of our second site. It's been this way since the second site launched about 5 years ago. The sites sell completely different products and aren't related besides both being owned by us. In Webmaster Tools for site 2, it's picking up ~4,100 links coming to the home page from site 1. But we only link to the home page 1 time in the entire site and that's from the About Us page. I've used Screaming Frog, IT has looked at source, JavaScript, etc., and we're stumped. It doesn't look like WMT has a function to show you on what pages of a domain it finds the links and we're not seeing anything by checking the site itself. Does anyone have experience with a situation like this? Anyone know an easy way to find exactly where Google sees these links coming from?
Intermediate & Advanced SEO | | Kingof50 -
Does Google WMT download links button give me all the links they count
Hi Different people are telling me different things I think if I download "all links" using the button in WMT to excel, I am seeing all the links Google is 'counting' when evaluating my site. is that right?
Intermediate & Advanced SEO | | usedcarexpert0 -
Internal links in blog posts?
What's the best strategy for internal links in a blog post? Example, if I write a blog should I always place a link to the main site at the bottom when I place my signature and contact info? Should I just put links in the content? Or should I do both?
Intermediate & Advanced SEO | | bronxpad0 -
Too many links!
Hi, I'm running a wordpress blog (modhop.com) and am getting the "too many links" on almost all of my pages. It appears that in addition to basic site navigation I have plug-ins that create invisible links that are counted in the crawl...at least that's my guess. Is there a good way to control this in wordpress? A nofollow in the .htaccess? A plug-in that does this? (I'm sort of at novice-plus level here so the simplest solution is ideal.) Thanks! Jake modhop.com
Intermediate & Advanced SEO | | modhop0
