Ranking Factors
-
Hi,
Question from a newbie.
Several years ago, my company invented The Mosquito device which emits high frequency sound to disperse groups of troublesome kids. I guess you could say it went viral. The result was that we have always ranked at position 1 or 2 on Google and never really put any work in to it. It was automatic.
My question is, that over the years we have brought out other products which were not as significant etc. and have put a bit of effort in to rankings in the UK and done OK, however, no we are about to launch something that is going to generate a lot of interest in the security market, but not as much as mosquito.
We have therefore been putting some serious thought in to the name of this product and this is where i am stuck, i have only been learning SEO for a matter of months, just enough to know that i don't know enough, so here is my plea for guidance.
Our company is called Compound Security Systems www.compoundsecurity.co.uk and we make GSM and GPRS communicating security systems that are battery powered and wireless, for use in empty properties, construction sites, farms, etc.
Our new product is one of the above but with a visual verification (camera / video) system in it specifically for EXTERNAL use (there are 1 or 2 for internal use).
The only name we can come up with that is not already in use is 'CompoundVision". Now, going back to Mosquito, we ranked 1 or 2 even though there are millions of pages of content relating to Mosquitos. We have a similar situation with CompoundVision. Compound is part of our company name, the camera systems will also be used to secure compounds, but 'compound vision' is how insects eyes work and there is a huge amount of content out there.
I have run a keyword analysis in Moz.com Keyword analysis tool (see below) but i really do not understand how to draw a conclusion due to the mitigating factors above.
Any suggestions / wisdom would be most welcome.
Thanks
Si
Rank
Page Name and URL / Vertical Result
Page Authority
Page Linking Root
DomainsDomain Authority
Root Domain
Linking Root Domains1
Eye - Wikipedia, the free encyclopedia
https://en.wikipedia.org/wiki/Eye
85.7
5 Image Results
- color-940x940.jpg - indianapublicmedia.org
- trilobite-vision.jpg - www.juniorgeo.co.uk
- hollywood_story(1).jpg - askabiologist.asu.edu
- compound_eye_man.gif - www.phys.ufl.edu
- empire_of_ants-antseye.gif - livingwithinsects.wordpress.com
2
Compound Eyes - Photoreceptors and the Evolution of Vision
1
0
54.2
457
3
How is the vision of the compound eye in insects different from ...
1
0
91.9
95.4 K
4
http://users.rcn.com/jkimball.ma.ultranet/BiologyPages/C/CompoundEye.html
69.7
39
83.3
20.9 K
5
Modeling Insect Compound Eyes: Space-Variant Spherical Vision
http://www.kyb.tue.mpg.de/publications/pdfs/pdf1826.pdf
1
0
87.8
35.7 K
6
Educational animations of vision by insect compound eyes
http://www.physioviva.com/movies/ommatidium_struc-func/
14.2
1
21.1
16
7
B-EYE - The world through the eyes of a bee - Andy Giger
http://andygiger.com/science/beye/beyehome.html
44.3
48
33.5
74
8
The Evolution of Arthropod Eyes
http://www.d.umn.edu/~olse0176/Evolution/insects.html
1
0
95.6
103 K
9
Insect Color Vision: Compound Eyes | A Moment of Science ...
http://indianapublicmedia.org/amomentofscience/insect-color-vision/
42.1
6
69.9
3.29 K
10
http://www.compoundvision.com/
17.7
1
15.6
5
680
100
3 M
-
Hi Chris,
Thank you for your answer. I appreciate your comments.
Regards,
Si
-
Even with the right name, you may not be able to reproduce what you did with mosquito, due to algorithm changes pertaining to exact match keywords--that is, unless you happen to accidentally stumble on the perfect combo of name/keyword (I suppose that's what you're hoping for). Today however, if you're coming out with a hot new product, focus your SEO and social networking on the brand/name. While you may not be able to take advantage of the keyword helping the product achieve viral status, you can still take advantage of social media to build and capitalize on engagement around content you create for the product. Focus on brand awareness over keyword today.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How much does Domain Authority effect the keywords I can rank for?
I've been doing some keyword research and i've found a few gems. My site is currently sat at a 18 domain authority up from 12, so it's great to see the improvement. Although I was wondering, if my domain authority is sat a 18, can I compete with keywords that have a difficulty of 50-60? Any help would be greatly appreciated 🙂 Sam
Keyword Research | | sammecooper1 -
Competing Pages for Ranking Keywords?
Hey there, My client has this existing page which ranks for rentals-related keywords that are product type specific - i.e. electric wheelchair rentals, mobility scooter rentals, etc. https://mobilityequipmentforless.com/pages/rentals I recently made a rentals page for each product type to try and really target those keywords that the rentals page is ranking for. Is this a problem? Is the potential nature of the pages competing for the keywords a real issue? Any help is appreciated. Thanks! Mike
Keyword Research | | naturalsociety0 -
Optimizing Webpages for Keywords- Using Text Links to Distribute Internal Page Rank
My Manhattan based commercial real estate firm hired an SEO firm. The company conducted a content audit, created a keyword matrix and suggested optimizing 51 pages for specific keywords. A specific price per page was quoted, which I understand and accept. I was under thought that setting up internal text links to redistribute page rank and thereby improve ranking for competitive terms was included in the price. But this task was not included in their quote. I really want to avoid getting nickeled and dimed to death. Should this cost be included, or legitimately is setting up the internal link structure something that is an additional expense? If this task is legitimately an extra, how labor intensive is it? A lit bit of extra time when re-writing pages or a completely different task that would be quite time consuming? Also, I believe the flow of page rank within a site can have a big effect on ranking, so setting up internal links is critical. Are these assumptions correct? For some background, www.nyc-officespace-leader.com gets 4,500 organic visits per month. Google Page Rank is 2 and the site was hit by Panda in 2012 but has partially recovered. I would really appreciate some insight from the MOZ community. I do not want to pay too much or too little for these services. THANKS, Alan
Keyword Research | | Kingalan10 -
Ranking for more keywords - Noob question
Hi, I've noticed recently that our site is ranking for a fraction of the keywords that our competitors are ranking for. In terms of increasing the number of keyword rankings per page would it simply be a case of adding optimised copy to each page? Thanks, Dan
Keyword Research | | Sparkstone0 -
Specific Keyword Ranking Advice
Hi Folks, We're trying to optimize the page (http://alabu.com/goat-milk-soap/) for the keyword "goat milk soap". Our page used to rank #1 before Panda (actually our home page did, not the page I'm trying to optimize on now). Now we're around rank 25. I've followed all the guidelines for on-page optimization I know, and I've done everything I can think of. We're currently executing a link building campaign but that obviously takes time. Does anyone have any advice? Is there anything else I can do to improve our ranking? Thanks, Hal
Keyword Research | | AlabuSkinCare0 -
So you have a keyword, and you want to see what page a competitor ranks
Say you are looking at a bunch of keywords and you think a competitor ranks for one of them. Is there any simple tool you can use to 1. put in keyword 2. put in domain of site RESULT - it tells you exactly where the site ranks. Like **The site UpperYupper.com shows up on Page 3 at position 35 for the keyword "yupper undies" **
Keyword Research | | denimblog0 -
Ranking Changes: Google.co.uk vs Google.com vs Google.com.au?
Why would my website appear, for example, second for a keyword search on Google.co.uk but on a search through Google.com or Google.com.au (Australia) not appear in the Top 50? Excuse the simplicity of the question!
Keyword Research | | Benj250 -
2 almost identical key-phrases with opposite ranking trajectories
I recently checked rank-tracking of a client's search-phrases. In Google UK variations of 2 almost identical search phrases dropped 30 places for one of these and jumped 30 places for the other. The only difference between the 2 phrases being the site's location (city) was placed first in phrase A and last in Phrase B. There were no technical or content changes on-site- How can this be?
Keyword Research | | vibelingo0