Local Search For Multiple Locations With One Physical Address
-
I have a company that works in multiple locations but only has a physical address in one location.
Is it possible to get this type of business listed in multiple locations? What is the most ethical way of doing this?
Any help would be greatly appreciated.
Christina
-
Thanks Miriam for taking the time to answer my question
-
Hi Christina,
Nice answer from Mike! I find it helpful to explain your type of scenario this way:
1. Think of Local SEO in conjunction with your physical location.
2. Think of traditional SEO in conjunction with your location-less service cities.
You'll be doing everything you can to become dominant in the local results for your city of location, but your location-less cities will require the best traditional SEO efforts you can muster.
-
No problem.
Mike
-
Hi Mike
Yes that makes perfect sense.
Thank you for helping.
Christina
-
I have tried this, on one site it worked really well, on another it seemed to be a waste of time.
My reason for not being certain if this was appropriate.
Thanks for responding.
Christina
-
Hi Christina,
For the location that you actually have an office, I would suggest having a single page devoted to that particular location (landing page as Bereijk suggests). Then I would use GetListed.org and list that physical location's information in all of those business directories.
I would then create landing pages for the other locations using a similar structure seen in Perfecting Keyword Targeting & On-Page Optimization.
That said, if the particular search terms you are going after include local results, only queries regarding your physical location will appear in the local results. So for instance is someone searches "SEO" from say Essex and your physical address is in Essex, and if Google applies the local SERP, your address and site information may appear; however, for the location landing pages you create, someone would have to do a search for "SEO London" to find your SEO London page, because it does not have a physical address located in London... does that make sense?
(the above is just from my personal experience. we did this for a ton of different locations at a previous job I held. in my opinion it was a waste of time, because my particular industry [at the time] would not have searched for "ERP software los angeles" - because software is not part of the localized SERP [at least at the time] so no one was even making it to those pages)
Hope this helps (and sorry for rambling),
Mike
-
Create landing pages for each location with interesting content and correct keywords for that location
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My website is my name. Overnight it went from being the number one google search to not showing up at all when you google my name. Why would this happen?
I built my website via square space. It is my name. If you google my name it was the number one hit. Suddenly 2 weeks ago it doesn't show up AT ALL. I went through square spaces SEO check list, secured my site etc. Still doesn't show up. Why would this happen all of the sudden and What can I do? Thank you!
Intermediate & Advanced SEO | | Jbark0 -
How to get local search volumes?
Hi Guys, I want to get search volumes for "carpet cleaning" for certain areas in Sydney, Australia. I'm using this process: Choose to ‘Search for new keyword and ad group ideas’. Enter the main keywords regarding your product / service Remove any default country targeting Specify your chosen location (s) by targeting specific cities / regions Click to ‘Get ideas’ The problem is none of the areas, even popular ones (like north sydney, surry hills, newtown, manly) are appearing and Google keyword tool, no matches. Is there any other tools or sources of data i can use to get accurate search volumes for these areas? Any recommendations would be very much appreciated. Cheers
Intermediate & Advanced SEO | | wozniak650 -
Search Causing Duplicate Content
I use Opencart and have found that a lot of my duplicate content (mainly from Products) which is caused by the Search function. Is there a simple way to tell Google to ignore the Search function pathway? Or is this particular action not recommended? Here are two examples: http://thespacecollective.com/index.php?route=product/search&tag=cloth http://thespacecollective.com/index.php?route=product/search
Intermediate & Advanced SEO | | moon-boots0 -
Multiple pages for a Profile
Hi All, We have a Biography website in which we have Celebrity News, Videos, Images etc. We have a main page which shows the biography and sides we show 5 blocks of News, Videos, Images etc and have a More option when clicked the page goes to a page where it shows 100's of news of that celeb or Videos etc This is the main page : sitename.com/celebrityname news: sitename.com/celebrityname/news Videos: sitename.com/celebrityname/videos Images: sitename.com/celebrityname/Images Now these 3 pages have no content in them and when we scan via SEMRUSH it shows as "with duplicate title tags". We have 20K such bio's so 20K * 3 such pages is 60K duplicate title tags How can we deal with such pages? Any help please. Thanks
Intermediate & Advanced SEO | | leengsro870 -
CMS Pages - Multiple URLS (/)
Hi guys, this type of question has been asked a few times before but I couldn't find something that told me what i need so apologies if its a tad repetitive. I use Magento, and have several pages using its CMS. However, it produces 2 URLS for each page with a simple /. For example, website.com/hire
Intermediate & Advanced SEO | | ATP
website.com/hire/ I know google treats this as 2 separate pages, which would be the better solution. 1. Write a URL re-write for every CMS page
RewriteRule ^hire$ http://www.website.com/hire/ [R=301,L] (Is this right?) 2. Write a general rewrite rule to always add the /
No idea where to begin with this 3. Add a Canonical tag to the page which i think is possible in magento by adding this to the Custom Design Layout XML option in the page CMS. <action method="addLinkRel"></action> <rel>canonical</rel> <href>http://www.website.com/hire/</href> This would make the /hire/ page self-reference and the /hire page reference the /hire/ page I think. Which one of these solutions is the best and any pointers with the coding would be grand.0 -
Canonical URL on search result pages
Hi there, Our company sells educational videos to Nurses via subscription. I've been looking at their video search results page:
Intermediate & Advanced SEO | | 9868john
http://www.nursesfornurses.com.au/cpd When you click on a category, the URL appears like this:
http://www.nursesfornurses.com.au/cpd?view=category&cat=9&name=Acute+Surgical+Nursing
http://www.nursesfornurses.com.au/cpd?view=category&cat=6&name=Medications Would this be an instance where i'd use the canonical tag to redirect each search results page? Bearing in mind the /cpd page is under /Nursing cpd, and that /Nursing cpd is our best performing page in search engines, would it be better to refer it to the 'Nursing CPD' rather than 'CPD' page? Any advice is very welcome,
Thanks,
John0 -
Multiple Domain Names Pointing to One URL
Hi! A company I work with has purchased several (70-something) domain names that are relevant to their business. According to their IT pro, they're currently using DNS to point those domains to our IP address, with a catch-all header on IIS for that IP address. Essentially, we have 70-something domain names that direct to the homepage. I noticed that some have been indexed by Google and are pulling in the meta of the homepage they're being directed to. Is this potentially an issue? If so, would 301 redirects fix this or are we okay with the status quo and the indexing is no big deal? Thanks in advance!
Intermediate & Advanced SEO | | 199580 -
Block search engines from URLs created by internal search engine?
Hey guys, I've got a question for you all that I've been pondering for a few days now. I'm currently doing an SEO Technical Audit for a large scale directory. One major issue that they are having is that their internal search system (Directory Search) will create a new URL everytime a search query is entered by the user. This creates huge amounts of duplication on the website. I'm wondering if it would be best to block search engines from crawling these URLs entirely with Robots.txt? What do you guys think? Bearing in mind there are probably thousands of these pages already in the Google index? Thanks Kim
Intermediate & Advanced SEO | | Voonie0