Local Search For Multiple Locations With One Physical Address
-
I have a company that works in multiple locations but only has a physical address in one location.
Is it possible to get this type of business listed in multiple locations? What is the most ethical way of doing this?
Any help would be greatly appreciated.
Christina
-
Thanks Miriam for taking the time to answer my question
-
Hi Christina,
Nice answer from Mike! I find it helpful to explain your type of scenario this way:
1. Think of Local SEO in conjunction with your physical location.
2. Think of traditional SEO in conjunction with your location-less service cities.
You'll be doing everything you can to become dominant in the local results for your city of location, but your location-less cities will require the best traditional SEO efforts you can muster.
-
No problem.
Mike
-
Hi Mike
Yes that makes perfect sense.
Thank you for helping.
Christina
-
I have tried this, on one site it worked really well, on another it seemed to be a waste of time.
My reason for not being certain if this was appropriate.
Thanks for responding.
Christina
-
Hi Christina,
For the location that you actually have an office, I would suggest having a single page devoted to that particular location (landing page as Bereijk suggests). Then I would use GetListed.org and list that physical location's information in all of those business directories.
I would then create landing pages for the other locations using a similar structure seen in Perfecting Keyword Targeting & On-Page Optimization.
That said, if the particular search terms you are going after include local results, only queries regarding your physical location will appear in the local results. So for instance is someone searches "SEO" from say Essex and your physical address is in Essex, and if Google applies the local SERP, your address and site information may appear; however, for the location landing pages you create, someone would have to do a search for "SEO London" to find your SEO London page, because it does not have a physical address located in London... does that make sense?
(the above is just from my personal experience. we did this for a ton of different locations at a previous job I held. in my opinion it was a waste of time, because my particular industry [at the time] would not have searched for "ERP software los angeles" - because software is not part of the localized SERP [at least at the time] so no one was even making it to those pages)
Hope this helps (and sorry for rambling),
Mike
-
Create landing pages for each location with interesting content and correct keywords for that location
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Mapping ALL search data for a broad topic
Hi All As our company becomes a bigger and bigger entity I'm trying to figure out how I can create more autonomy. One of the key areas that needs fixing is briefing the writers on articles based on keywords. We're not just trying to go after the low hanging fruit or the big money keywords but actually comprehensively cover every topic and provide actual good quality up to date info (surprisingly rare in a competitive niche) and eventually cover pretty much every topic there is. We generally work on a 3 tier system on a folder level, topics and then sub-topics. The challenge is getting an agency to: a) be able to pull all of the data without being knowledgeable in our specific industry. We're specialists and, thus, target people that need specialist expertise as well as more mainstream stuff (the stuff that run of the mill people wouldn't know about). b) know where it all fits topically as we kind of organise the content on a heirarchy basis. And we generally cover multiple smaller topics within articles. Am I asking for the impossible here? It's the one area of the business I feel the most nervous about creating autonomy with. Can we become be as extensive and comprehensive as a wiki-type website without having somebody within the business that knows it providing the keyword research. I did a searh for all data using the main two seed keywords for this subject on ahrefs and it came up with 168000 lines of spreadsheet data. Obviously this went way beyond the maximum I was allowed to export. Interested in feedback and, if any agencies are up for the challenge, do let me know! I've been using moz pro for a long time but have never posted and apologise if what I'm describing is being explained badly here. Requirements Keywords to cover all (broad niche) related queries in the UK, no relevant uk (broad niche) keywords will be missed Organised in a way that can be interpreted as article brief and folder structure instructions. Questions How would you ensure you cover every single keyword? Assuming no specialist X knowledge, how will you be able to map content and know which search queries belong in which topics and in what order. Also (where there is keyword leakage from other regions) how will you know which are UK terms and which aren’t? With minimal X knowledge – how will you know whether you’ve missed an opportunity or not (what you don’t know you don’t know) What specific resources will you require from us in order for this to work? What format will the data be provided to us in - how will you present the finished work so that it can be turned into article briefs?
Intermediate & Advanced SEO | | d.bird0 -
Related searches volume
Hello, The related searches we see at the bottom of google search results. Is this what people also search for ? If it is why does the keyword so no volume for those related searches ? Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Search console site verification
I've been going on the assumption that when verifying a website in search console, it's always good to register and verify all variants of the site URL: http https www non-www However, if you create redirects to the preferred URL, is it really necessary to register/virfy of the other three? If so, why?
Intermediate & Advanced SEO | | muzzmoz0 -
Change of address webmaster tools
Hi dear experts; I trying to migration to https and follow the guide line that explain how to do it. After redirect 301, I created new property on WMT for ssl version and change the pre address to new one. but as you can see in the attach file, the new property does not appear in the list. the old version of domain is: sharifconsult.ir the new one is : https://sharifconsult.ir yd9fL
Intermediate & Advanced SEO | | seoiransite0 -
Multiple 301 Redirect Query
Hello all, I have 2 301 redirects on my some of my landing pages and wondering if this will cause me serious issues. I first did 301 directs across the whole website as we redid our url structure a couple of months ago. We also has location specific landing pages on our categories but due to thin/duplicate content , we have got rid of these by doing 301's back to the main category pages. We do have physical branches at these locations but given that we didnt get much traffic for those specific categories at those locations and the fact that we cannot write thousands of pages of unique content content , we did 301's. Is this going to cause me issues. I would have thought that 301's drop out of serps ? so is this is an issue than it would only be a temporary one ?.. Or should I have 404'd the location category pages instead. Any advice greatly appreciated. thanks Peter
Intermediate & Advanced SEO | | PeteC120 -
Indexing based on location
Hi everybody. Bit of an interesting question. I have a client that wants to have the following pages on their site indexed: example.fr/home.html on Google.fr for users based in France
Intermediate & Advanced SEO | | Blink-SEO
example.com/fr/home.html on Google.com for users not based in France. So they wish to have both pages indexed in the end but not displayed to the same geographic users. Not entirely sure the best way to go about this, so any tips would be much appreciated!0 -
Search Refinement URLs
My site is using search refinement and I am concerned about the URL adding additional characters when it's refined. My current URL is: http://www.autopartscheaper.com/Air-Conditioning-Heater-Parts-s/10280.htm and when someone chooses their specific year, make, and model then it changes to: http://www.autopartscheaper.com/Air-Conditioning-Heater-Parts-s/10280.htm?searching=Y&Cat=10280&RefineBy_7371=7708. Will this negatively affect SEO for this URL? Will the URL be counted twice? Any help would be great!
Intermediate & Advanced SEO | | BrandLabs0 -
Block search engines from URLs created by internal search engine?
Hey guys, I've got a question for you all that I've been pondering for a few days now. I'm currently doing an SEO Technical Audit for a large scale directory. One major issue that they are having is that their internal search system (Directory Search) will create a new URL everytime a search query is entered by the user. This creates huge amounts of duplication on the website. I'm wondering if it would be best to block search engines from crawling these URLs entirely with Robots.txt? What do you guys think? Bearing in mind there are probably thousands of these pages already in the Google index? Thanks Kim
Intermediate & Advanced SEO | | Voonie0