To Press Release (or not)?
-
Hey Mozzers,
Our company designs, develops, and manufactures products for a living. Last year we came up with an idea of our own, designed, developed, tooled and produced it all on our own dime. We did all the branding, website, EVERYTHING on our own.
The product looks like it's going to be pretty successful. We are now planning on opening our web store tomorrow and expect to be selling and shipping product tomorrow.
The product is an iPhone accessory that basically turns your iPhone into a wearable POV camera similar to GoPro. Check it out at http://miveu.com.
I'm wondering if we should actually do a press release about the opening of our web store. I only say this because it seems like a natural thing to do at the moment. That said, it sounds like it could actually hurt us. If this is a good idea, what's the best channel. Doesn't need to be the cheapest channel, but one that will spread the word.
I guess the real question is, "how can we drive traffic to our site?" over the next few days.
Please don't bash me after looking at our site. While the site looks great IMO, we have done ZERO SEO work to this site. This includes even the most basic novice work, like titles and descriptions. To this point, we have focused all our efforts on getting the product to market, getting the website running, getting the store ready, etc. I do plan on doing some SEO work soon or maybe even hiring and agency to do it. For now, we just need to get selling.
BTW,,, we have gotten some pretty good exposure by exhibiting at CES and have won several awards. Our reputation is extremely important to us and we don't want to do anything that could tarnish our reputation, now or in the future.
I look forward to all your thoughts and feedback.
Cheers!
David -
You don't need to use a PR Newswire of course. In my experience as a PR, only a minority of journos use them. Far better to target individual journos after researching your key targets. Do something bespoke for each journo.
-
another good free pr site is pr log which we use a lot and drives a lot of traffic to our site
-
- I would send out a news release with pr newswire or if only targeting web prweb. Don't worry about it hurting your seo if anything it will help
- I would send out a news release with pr newswire or if only targeting web prweb. Don't worry about it hurting your seo if anything it will help
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Online press coverage: publications asking for fee to add backlink. Should I pay?
For the last few years I've been gaining steady backlinks for my clients by producing online press releases for them (e.g. publishing results of a survey they commissioned, or their expert opinion on recent news, etc). The online coverage included a backlink naturally or by me just asking the publication nicely. But recently I'm finding that publications are asking for a fee to publish the article (with a link) or they will publish the article for free, but will add a link for a fee. Note: these publications aren't link-building-sites, they're good DA sites such as https://www.femalefirst.co.uk/ and https://www.moneymagpie.com/ (MOZ DAs of 80 and 56 respectively). The fees are around $200 each. The clients can afford to pay for this type of coverage, but is there a risk in these cases with Google?
Link Building | | AndJH0 -
Quote + Link from Associated Press
So almost everyone here has talked about the marvel (for a small business like me, at least) that is HARO. Recently, I was quoted in a story that was written by the Associated Press, by responding to a HARO inquiry. (story resides on their site here in case you want to look). So looking at it with a critical mindset, is this a glorified press release at this point (the thing shows up virtually everywhere since after all, it was written by the AP). Should I be expecting any SEO help from this?
Link Building | | MarkAselstine0 -
Paid Press Releases: Good for SEO or bad?
Press release services like prweb.com and emailwire.com seem to work, but are they a good idea?
Link Building | | aj6130 -
Press Release, yay or nay?
Hi guys, I've got an ecommerce client who has asked if we should generate a press release when they add a new range of products/add a new brand? Is this a good idea? Do we just publish it on their blog or do we send it our to PR websites to distribute with links back to the site. I don't want it to be spammy, just announcing a new brand. Any thoughts or advice would be appreciated. Thanks
Link Building | | trCreative0 -
Press Releases for seo links?
With panda etc is publishing Press Releases with prweb etc a strong seo method of getting good links form strong domains?
Link Building | | DavidKonigsberg0 -
Is publishing press releases for SEO thorugh newswire sites as effective post panda?
Does anyone have any knowledge/thoughts on how leading newswire sites have been effected by Google's latest updates, i.e. Panda? To date this has been a method (alongside others) I have sucessfully used to build links, but the results of late have not been as good for some clients and I'm beginning to question how effective this is - so I would be very interested to hear anyone else's experiences in this area?
Link Building | | simon-1453280 -
Do press releases add any link juice?
I've been told by PR Web that anchor text in their press releases will add SEO value and increase our page rank. They even charge more for releases that include the ability to link specific keywords to specific pages (anchor text keywords). So - do such press releases really add any page rank to our site? Here's our press release: http://www.prweb.com/releases/2011/5/prweb8289567.htm Thanks, Alex
Link Building | | tennisround1 -
Submitting Same Press Release to Multiple Sources
I've never considered this as a good practice, but is there any benefit to submitting a press release to one PR source, then going to other PR sources and submitting the same content? My main goal, currently on one project, is the soul purpose of link building and backlinking. I see this as duplicate content, although I am seeing competitors submitting the same press release multiple times trying to reap some sort of benefit from it. In my honest opinion, I would rather submit 1 different press release each week throughout the course of a month to a quality site like PRLog or PRweb. Comments? Opinions? I would really like to hear them.
Link Building | | TKIGWebTeam1