Can somebody tell me if this is a black hat tactic??
-
I'm new to SEO, so somebody needs to explain to me what is kosher or not.
Playing around with opensiteexplorer I came across a network of websites that all link together from a page of links, only the linking page is hidden to the viewer, with an empty anchor tag or something small like a period.
example http://zinasdayspa.com/ links to http://zinasdayspa.com/links_baltimore_hair_salon_day_spa_fells_point_federal_hill_canton_maryland.phpwith a tag at the very bottom, that links to http://www.6611111.com.
It's interesting because some of these websites rank high with google, but when I do link:http://www.6611111.com, google shows no results!
Something very strange is about this, and I wanted to know how http://www.6611111.com ranks so high for such a competitive keyword such as stop smoking, and if this is blackhat. My intuition tells me it is, but I'm also curious how it ranks high.
-
I'd agree with what Ash said in that this technique isn't strictly speaking "black hat" - although the definition of black hat is open to interpretation! I checked their backlink profile on Open Site Explorer and found lots of evidence of this tactic being used lots and lots of targeting of exact match anchor text:
http://www.opensiteexplorer.org/anchors?site=www.6611111.com%2F
This level of exact match anchor text is probably the reason they are ranking for various keywords. However this is the type of link building that Google doesn't particularly like, at least not when it makes up the majority of your link profile. So I'd expect it to stop working for them at some point once Google figure it out properly and reduce the value of those links.
I hope that helps a bit!
-
Just an update. I showed this to a friend of mine who is a SEO expert. He also doesn't know either.
-
I was away so couldn't respond to this.
Thank you very much for the response. Actually I wrote the 'stop smoking' from memory, but if I do 'stop smoking hypnosis', another highly competitive keywords, it shows on the 2nd page,
If this is a red flag tactic, how do they rank so high for such a competitive words???
Thanks
-
This linking isn't black-hat -- it is simply old-school SEO with the use of a Links page, which has long been noted as a red flag. Note that the links page shows a grey bar for the Toolbar PR, suggesting that Google has noted it as a links page. Most of those sites are off-topic for this hair salon, so the link juice is wasted and the page has become irrelevant for its ostensible purpose.
I cannot see 6611111.com ranking for "stop smoking" in the first 400 results, You might be seeing personalised results, so use an incognito browser and clear your cookies and cache. Log out of all Google services before running the search.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can I stop serious traffic lost on my website
I need help resolving technical SEO issues on my website CamRojud. I have tried allSEO tactics but no improvement yet. Can someone in the forum guide me through please.
White Hat / Black Hat SEO | | Dawodus0 -
Is this a black-hat strategy? If so, what category does this fall under?
I am working with a major beauty client who owns an exact-match domain name related to their product that brings in a ton of traffic. They offer great content on this website that is inherently valuable. The catch is that the call-to-action brings users back to the main company site (a different URL). So if they want to "buy the product" or "learn more," they are taken to a different domain (the main company domain). There are 47 links to the main site on the EMD site. There are some slight mentions of the main brand on the EMD site, but it's hardly noticeable. It mostly appears to be a standalone site not affiliated with a major brand. My gut tells me this is black-hat but I can't find a fitting description of this strategy online, and why they shouldn't be doing this. Is this considered a doorway page / doorway site? Is this considered a link scheme? What would you call this strategy? Or is this actually not even black hat?
White Hat / Black Hat SEO | | FPD_NYC0 -
Black Hat Link Building Ethics Question
I have taken on the SEO/Inbound duties for my company and have been monitoring some of our competitors in the market space. In June one of them began a black hat link building campaign that took them from 154 linking root domains to about 7500 today. All of the links target either /header or /permalink/index and all have anchor text along the lines of "Windows 7 activation code." They are using forgotten forums and odd pages, but seem to be finding high DA sources to place the links. This has skyrocketed their DA (40 to 73), and raised their mozRank, mozTrust, and SERP positions. Originally I thought to report it to Google, but I wanted to wait a few weeks and see what the campaign did for them and if Google would catch on. I figured adding 81K links in 2 months would trigger something (honestly, if I was able to find out they were doing it then it's got to be obvious). But they have grown every week and no drop in rankings. So my question is would you report it? Or continue to wait and see? Technically they are not a "competitor" in the strictest sense of the word (we actually do sell some of their products as OEM), but I find the tactic despicable and it makes my efforts to raise our rankings and DA seem ineffective to people not in the know about SEO. Interested to see everyone's responses! Taylor
White Hat / Black Hat SEO | | anneoaks0 -
Can you disavow a spamy link that is not pointing to your website?
We have submitted several really spammy websites to the Google spam team. We noticed they take a very long time to react to submissions. Do you know if it is possible to disavow a link that is not pointing to your website but rather to a very spammy website? Thanks
White Hat / Black Hat SEO | | Carla_Dawson0 -
Can anyone recommend a Google-friendly way of utilising a large number of individual yet similar domains related to one main site?
I have a client who has one main service website, on which they have local landing pages for some of the areas in which they operate. They have since purchased 20 or so domains (although in the process of acquiring more) for which the domain names are all localised versions of the service they offer. Rather than redirecting these to the main site, they wish to operate them all separately with the goal of ranking for the specific localised terms related to each of the domains. One option would be to create microsites (hosted on individual C class IPs etc) with unique, location specific content on each of the domains. Another suggestion would be to park the domains and have them pointing at the individual local landing pages on the main site, so the domains would just be a window through which to view the pages which have already been created. The client is aware of the recent EMD update which could affect the above. Of course, we would wish to go with the most Google-friendly option, so I was wondering if anyone could offer some advice about how would be best to handle this? Many thanks in advance!
White Hat / Black Hat SEO | | AndrewAkesson0 -
What are the best methods of White Hat SEO?
What are the best methods of White Hat SEO? How can you create good quality White Hat links? For example, how do you convince someone to link to your site?
White Hat / Black Hat SEO | | harrygardiner0 -
Is it possible that since the Google Farmer's Update, that people practicing Google Bowling can negatively affect your site?
We have hundreds of random bad links that have been added to our sites across the board that nobody in our company paid for. Two of our domains have been penalized and three of our sites have pages that have been penalized. Our sites are established with quality content. One was built in 2007, the other in 2008. We pay writers to contribute quality and unique content. We just can't figure out a) Why the sites were pulled out of Google indexing suddenly after operating well for years b) Where the spike in links came from. Thanks
White Hat / Black Hat SEO | | dahnyogaworks0 -
Can you set up a Google Local account under a PO Box?
I have a client that wants a Google local listing in a town he serves but does not have a physical location. Is it an issue to share an address with an existing company? Is is it better to use a P.O. Box? or is there a forwarding address company? Is this considered a black hat Local SEO tactic?
White Hat / Black Hat SEO | | BonsaiMediaGroup0