Content building: Ratio of blog messages?

[wellnesswooz]

What is a good ratio for publishing blog messages on our company website? Which ratio is "Panda-friendly"?

[Chris.Menke]

Wellness,

There is no "panda-friendly posting ratio" metric that a blog needs to follow.  However, you should consider the overall engagement of the content you create and how more or fewer posts impact it.  If, by creating more posts, your quality goes down and your engagement suffers, it's time to reduce your posts to the point where engagement for any post is above what it was for the previous post.  Eventually you will reach an approximate equilibrium. That equilibrium is the number you are looking for and it is also the number you are looking to exceed with any particular post.

By the way, here's a nice article by Carrie Hill on ways to measure engagement: http://searchengineland.com/how-to-measure-content-engagement-effectiveness-with-analytics-wordpress-154198  , as well as pretty detailed slide deck by Mounia Lalmas from Yahoo: http://www.slideshare.net/mounialalmas/measuring-userengagement

[FedeEinhorn]

There's no definitive reply to that question.

What you have to take care of is not posting one article a week for a few month and then nothing for 2 month and then back to 4 articles per week. Keep your posting consistent. Even if they are 100 a day. If the content is worth reading to your audience, then you don't even need to care about "panda".