Best Way to Replace Lost Links
-
We found a particular client that was using a 3rd party backlinker to build links (they were outsourced). The backlinks appeared to be low quality, just basic text and no substantial content surrounding it, usually like a forum profile. The backlinker was swapped out.
However, we've been suffering from a big loss of links. We anticipated that quite a few of the links the previous crew were managing would be lost, however, we've lost over 1500. Some of that is due to the former SEO company using sitesays.com as part of their strategy.
That site has since removed all listings/links because they were hit by recent algorithm changes. Every week GWT has fewer and fewer links coming from that site. We expect this to continue until GWT has removed all links from that site. We are also losing ground (quickly) on local rankings too. We believe this is due to the high number of links lost.
What is best practice when building links to counter this issue? Is there anything that can be done to stem the link purge and, if possible, gain ground on rankings again?
-
That #RCS talk was awesome! Thanks a bunch for that recommendation. We've really worked hard on this with the client and they are fully on board with RCS - the CEO built the company on it. Very interestingly, I had not considered the brand consolidation strategy (asking for a link back from lifted website content). We are definitely excited about using that as a new outlet for link building, allowing others to do the work for us organically.
-
I have to agree with @CleverPhD. The lower quality links will do more harm than good for your site in light of new algro updates. Instead of trying to build a rapid 1300 links, look to build fewer but HIGH QUALITY links back to your site. Personally, I see that social networks seem to be carrying a lot of weight so perhaps creation of a graphic and sharing it across your social media networks will provide more worth.
-
One thing you need to consider is not just the quantity of the links you lost but the quality. If you are losing thousands of links with a PA of 1 and DA of 0, well then good riddance! They were not helping you to start with and if anything they were hurting you.
So, I would not think, "Well, we lost 1345 links and so we need 1345 links back". I would say, how can we help the client to do some #RCS to earn some quality links.
http://moz.com/blog/an-interview-with-wil-reynolds
Watch the talk by Wil Reynolds about 1/4 the way down.
Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Embed video. YouTube or Vimeo ? Whats best for the pagespeed ?
Hello, We want to add video to our website.
Image & Video Optimization | | WayneRooney
We are not sure if to embed it from YouTube or Vimeo. Do you guys know whats best that will not hurt the pagespeed of the site ? Thank you0 -
CDN image links passing SEO benefit?
We used a CDN to host all of the images on our site, and the paths are such:
Image & Video Optimization | | PixelKicks
http://cdn.onedirection.net/wp-content/uploads/2013/02/harry-styles-tongue5.jpg Frequently we get a lot of other websites using our images, which we're fine with, but I would like to know if we get any SEO value from these image links? Interestingly they do appear in the "Just Discovered" section of OSE. Cheers, Chris.0 -
How to build links with really good S3 hosted video using JW Player
I have a number of really good quality videos that are embedded on my own site. Many are "how to" or "what to do if" type video guides with questions answered by experts. They were professionally shot. So that I could reap the full SEO benefit from the videos, I have them hosted via Amazon S3 and am using an embedded JW Player. We have a video sitemap and, as a result, most of the videos have already been indexed by Google and are showing up in Google video search as residing on our webpage. Now the real problem is how to get some link benefit from them. They should be viable and valuable link bait. My initial thought was to do a PR Web type press release with the video embedded in it. The problem with that is that you are limited to Youtube and Vimeo embedded video which defeats that purpose entirely. PR Newswire has different issues but the end result is the same, I can't embed those videos with them either. As far as I can tell, all I could do with a press release would be to link to the videos. Moreover, I don't even know that press releases would be that valuable in the post penguin world but the hope was that people would share the videos naturally. So, I put it to the experts. Does anyone have any suggestions as to how to get some link benefit from these videos? Any ideas at all? I am stumped. Any advice would be appreciated.
Image & Video Optimization | | LawSEOSeeker0 -
We have a situation with the domain www.curadebt.com where 90% of the links are no follow.
We have a situation with the domain www.curadebt.com where 90% of the links are no follow. See http://www.opensiteexplorer.org/comparisons?site=www.curadebt.com%2F . If we use UAW and submityourarticle.com with spun articles of high quality, could that help solve? Any other ideas for solving to get follow links? Thanks!
Image & Video Optimization | | onlinemktg10 -
Tag clouds and leaking link juice
We have a popular blog, but SEOmoz analytics is telling us that theblog homepage has greater than 100 links and this needs to be addressed. One very big source of links on the blog homepage is the tag cloud. Can tag clouds be a source of link juice dilution? If so, is should we consider either removing the tag cloud altogether (not essential to the site) or consider doing no-follows? Thanks.
Image & Video Optimization | | ahw0 -
Tools for Link Quality
Hello Folks I'm a very new at SEO... and need your help please 🙂 Currently using the Goggle webmaster tool and SEO moz to monitor back links to a site... my questions are; Why do both tools show way less back links than I think I should have? Does the fact that these tools not show a link I've built mean it was a bad link? Finally what is some good techniques to know if a link is worth paying for? Is commenting on relavent blogs actually still worth anything? Thank you all
Image & Video Optimization | | PHDAustralia680 -
Will linking to my citation sources help google recognize them / credit my places account?
Or does google treat this behavior the same way as a reciprocal link and discount any credibility of the citation?
Image & Video Optimization | | adriandg0 -
Canadian Local SEO gurus: What are the best citation sources?
I have been trying to gain some position in our local O-pack results and have used whitespark to hunt for citations and aquire as many as possible, but even after 4-5 months google has still not detected many of the citations we have added. What are you favourite citation sources? which ones really help? i.e. what are some quality canadian citation sources?
Image & Video Optimization | | adriandg0