Should I use my competitor's name in my content to help my rankings?
-
If I have a competitor that ranks higher than me, would it be helpful to use their name in my content, or in my meta information?
-
Legitimate comparative use should be fine. So if you wrote a blog post about how your service compares to two or three others in your industry, or had a page on your site about the common services offered by your competitors and how you stacked up in comparison to show you have more or better priced services, those would likely be considered fair use. Just make sure you're not saying anything blatantly deceptive or slanderous.
-
Thanks for the feedback so far! I'm an SEO novice, and am definitely not trying to do anything deceptive.
What if you were a training company explaining why someone should use you instead of "Competitor A"? Would using that competitor's name be acceptable in that case?
-
Had a competitor try to do this once but he wasn't a fan of listening to our request to have the mentions removed. I literally scoured their entire site, created a massive excel sheet of all instances of our company name/website used without our permission, and then we had to mention "legal action" before they complied. So... don't use a competitor's name without their permission. If its the case of using their brand name on a product you offer that is actually their brand product, well that's fair use and fine.
E.G. if you have Taylor Made
products on your site and your pages & copy say Taylor Made
then that's fair use. If your site offerings have nothing to do with them and you just mention them hoping to leech traffic and/or rankings, then that's deceptive.
-
Only with their permission.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Dealing with broken internal links/404s. What's best practice?
I've just started working on a website that has generated lots (100s) of broken internal links. Essentially specific pages have been removed over time and nobody has been keeping an eye on what internal links might have been affected. Most of these are internal links that are embedded in content which hasn't been updated following the page's deletion. What's my best way to approach fixing these broken links? My plan is currently to redirect where appropriate (from a specific service page that doesn't exist to the overall service category maybe?) but there are lots of pages that don't have a similar or equivalent page. I presume I'll need to go through the content removing the links or replacing them where possible. My example is a specific staff member who no longer works there and is linked to from a category page, should i be redirecting from the old staff member and updating the anchor text, or just straight up replacing the whole thing to link to the right person? In most cases, these pages don't rank and I can't think of many that have any external websites linking to them. I'm over thinking all of this? Please help! 🙂
Technical SEO | | Adam_SEO_Learning0 -
Duplicate content: using the robots meta tag in conjunction with the canonical tag?
We have a WordPress instance on an Apache subdomain (let's say it's blog.website.com) alongside our main website, which is built in Angular. The tech team is using Akamai to do URL rewrites so that the blog posts appear under the main domain (website.com/more-keywords/here). However, due to the way they configured the WordPress install, they can't do a wildcard redirect under htaccess to force all the subdomain URLs to appear as subdirectories, so as you might have guessed, we're dealing with duplicate content issues. They could in theory do manual 301s for each blog post, but that's laborious and a real hassle given our IT structure (we're a financial services firm, so lots of bureaucracy and regulation). In addition, due to internal limitations (they seem mostly political in nature), a robots.txt file is out of the question. I'm thinking the next best alternative is the combined use of the robots meta tag (no index, follow) alongside the canonical tag to try to point the bot to the subdirectory URLs. I don't think this would be unethical use of either feature, but I'm trying to figure out if the two would conflict in some way? Or maybe there's a better approach with which we're unfamiliar or that we haven't considered?
Technical SEO | | prasadpathapati0 -
Can an AJAX framework (using HTML5 + pushstate) on your site impact your ranking?
Hello everybody, I am currently investigating a website which is rendered by an AJAX Framework (Angularjs) using the HTML5 +API history - Pushstate methods.
Technical SEO | | Netsociety
Recently Google announced that they are able to execute Javascript and can therefore see the content and links to discover all pages in the structure. However it seems that it doesn't run the Javascript at ALL times. (after some internal testing) So technically it is possible it arrives on a page without seeing any content and links, while another time he can arrive, run Javascript and read/discover the content and links generated by AJAX.
The fact that Google can't always interpret or read the website correctly can therefore have negative SEO impact? (not the indexation process but ranking) We are aware that is better to create a snapshot of the page but in the announcement of Google they state that the method that is currently used, should be sufficient. Does anybody have any experience with this AND what is the impact on the ranking process? Thanks!0 -
Is it a good idea to use an old domain name for a new product
Hi guys, I have a domain name XYZ.com which hosts the site of a technology service company as of now. The company however didn't do well and shut down a few years ago. Now, that company wants to launch a new set of technology products and wants to use the same domain name. Is it a good idea. The issues that I can see here are: 1. Google has previous pages indexed 2. There are a couple of subdomains totally irrelevant to the business. like employees.xyz.com there. 3. Can the previous indexing be completely undone. Regards, Mayank
Technical SEO | | mayanksaxena0 -
Over 700+ duplicate content pages -- help!
I just signed up for SEO Moz pro for my site. The initial report came back with over 700+ duplicate content pages. My problem is that while I can see why some of the content is duplicated on some of the pages I have no idea why it's coming back as duplicated. Is there a tutorial for a novie on how to read the duplicate content report and what steps to take? It's an e-commerce website and there is some repetitive content on all the product pages like our "satisfaction guaranteed" text and the fabric material... and not much other text. There's not a unique product description because an image speaks for itself. Could this be causing the problem? I have lots of URLs with over 50+ duplicates. Thx for any help.
Technical SEO | | Santaur0 -
Duplicate Content Vs No Content
Hello! A question that has been throw around a lot at our company has been "Is duplicate content better than no content?". We operate a range of online flash game sites, most of which pull their games from a feed, which includes the game description. We have unique content written on the home page of the website, but aside from that, the game descriptions are the only text content on the website. We have been hit by both Panda and Penguin, and are in the process of trying to recover from both. In this effort we are trying to decide whether to remove or keep the game descriptions. I figured the best way to settle the issue would be to ask here. I understand the best solution would be to replace the descriptions with unique content, however, that is a massive task when you've got thousands of games. So if you have to choose between duplicate or no content, which is better for SEO? Thanks!
Technical SEO | | Ryan_Phillips0 -
Hiding Duplicate Content using Javascript
We have e-commerce site selling books. Besides basic information on books, we have content for “About the book” , “Editorial Reviews”, “About the author” etc. But the content in all these section are duplicate and are available on all sites selling similar books. Our question is: 1.Should we worry about the content being duplicate?2.If yes, then will it by a good idea to hide this duplicate content using javascript or iframe?
Technical SEO | | CyrilWilson0 -
Why won't google rank my homepage
I have a site that ranks high on the first page for it's main keyword at both Bing and Yahoo but horribly at Google. It's a domain I recently acquired and am in the process of optimizing. My goal is to improve the relevancy for the site in Google so that the site shows up better for it's main keyword. With that said I've been working on building valuable links to the page and I would like some opinions on why the homepage is not ranking for the main keyword. Instead I have a junky content page that is ranking for the term. So in the event that you have a exact match domain showing up very high in Bing and Yahoo but not in Google for the homepage, what factors would you look at? Add in the complexity that a page other than the homepage is making grounds on the exact match keyword having moved up from "not in the top 100" to the 50's, what's my best solution to ranking the homepage? The site is optimized well and most inbound links predominantly point to the homepage.
Technical SEO | | DotCar0