Our Panda Content Audit Process
-
We've put together this process over the past year that has shown success when it comes to sites that appear to be hit by Panda.
The idea was to put together a process that would allow us to give our clients an understanding of the problem at hand and metrics we can use to explain how recovery is going.
Would love to hear your opinion or if you have a different/similar strategy.
-
We updated this today to include a new type of content to look out for...
Broken Content (Extremely Dangerous) – Broken Content refers to pages that are broken in some way. Ask yourself if a visitor arrived at your page, would they notice something was wrong with the code? This typically includes broken links (internal and external), broken images, embedded content that no longer works and improper use of HTML or CSS.
We added this after seeing that Google was typically filtering/unfavorable of "broken content".
Let us know what you think!
-
Good idea. Was considering putting this one on Youmoz but decided it was better to get it up ASAP for our clients' sake.
-
Very good process and well explained in the blog. You should do a You Moz post on this showcasing case studies and results that you are experiencing with your clients following this process.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Geo Targeting Content Question
Hi, all First question here so be gentle, please My question is around geo targeted dynamic content; at the moment we run a .com domain with, for example, an article about running headphones and then at the end - taking up about 40% of the content - is a review of some people can buy, with affiliate links. We have a .co.uk site with the same page about running headphones and then 10 headphones for the UK market. Note: rel alternative is used on the pages to point to each other, therefore (hopefully) removing duplicate content issues. This design works well but it involves having to build links to two pages, in the case of this example. What we are thinking of doing is to just use the .com domain and having the product page of the page served dynamically, ie, people in the UK see UK products and people in US see US products. What are people's thoughts on this technique, please? From my understanding, it wouldn't be any problem with Google for cloaking etc because a googlebot and a human from the same country will see the same content. The site is made in Wordpress and has <....html lang="en-US"> (for the .com) in the header. Would this cause problems for the page ranking in the UK etc? The ultimate goal of doing this would be to reduce link building efforts by halving the number of pages which links would have to be built for. I welcome any feedback. Many thanks
Technical SEO | | TheMuffinMan0 -
Minimising the effects of duplicate content
Hello, We realised that one of our clients, copied a large part of content from our website to his. The normal reaction would be to send a cease and desist letter. Nevertheless this would probably mean loosing a good client. The client dumped the text of several articles (for example:
Technical SEO | | Lvet
http://www.velascolawyers.com/en/property-law/136-the-ley-de-costas-coastal-law.html ) Into the same page:
http://www.freundlinger-partners.com/en/home/faqs-property-law/ I convinced the client to place our authorship tags on this page, but I am wondering if this is enough. What do you think? Cheers
Luca0 -
Mobile and hidden content - Any issue for SEO?
In reference to mobile - am I walking a fine SEO line when it comes to hidden content on mobile? On the responsive variations of sites we are working on some content is hidden (that displays on the desktop version of the site) so that pages on mobile can display correctly. Is this negative for SEO? Appreciate any feedback Cheers.
Technical SEO | | Oxfordcomma0 -
Why has Google stopped indexing my content?
Mystery of the day! Back on December 28th, there was a 404 on the sitemap for my website. This lasted 2 days before I noticed and fixed. Since then, Google has not indexed my content. However, the majority of content prior to that date still shows up in the index. The website is http://www.indieshuffle.com/. Clues: Google reports no current issues in Webmaster tools Two reconsideration requests have returned "no manual action taken" When new posts are detected as "submitted" in the sitemap, they take 2-3 days to "index" Once "indexed," they cannot be found in search results unless I include url:indieshuffle.com The sitelinks that used to pop up under a basic search for "Indie Shuffle" are now gone I am using Yoast's SEO tool for Wordpress (and have been for years) Before December 28th, I was doing 90k impressions / 4.5k clicks After December 28th, I'm now doing 8k impressions / 1.3k clicks Ultimately, I'm at a loss for a possible explanation. Running an SEOMoz audit comes up with warnings about rel=canonical and a few broken links (which I've fixed in reaction to the report). I know these things often correct themselves, but two months have passed now, and it continues to get progressively worse. Thanks, Jason
Technical SEO | | indieshuffle0 -
Uservoice and Duplicate Page Content
Hello All, I'm having an issue where the my UserVoice account is creating duplicate page content (image attached). Any ideas on how to resolve the problem? A couple solutions we're looking into: moving the uservoice content inside the app, so it won't get crawled, but that's all we got for now. Thank you very much for your time any insight would be helpful. Sincerely,
Technical SEO | | JonnyBird1
Jon Birdsong SalesLoft duplicate duplicate0 -
Problem with duplicate content
Hi, My problem is this: SEOmoz tells me I have duplicate content because it is picking up my index page in three different ways: http://www.web-writer-articles.co.uk http://www.web-writer-articles.co.uk/ and http://www.web-writer-articles.co.uk/index.php Can someone give me some advice as to how I can deal with this issue? thank you for your time, louandel15
Technical SEO | | louandel150 -
Duplicate content and http and https
Within my Moz crawl report, I have a ton of duplicate content caused by identical pages due to identical pages of http and https URL's. For example: http://www.bigcompany.com/accomodations https://www.bigcompany.com/accomodations The strange thing is that 99% of these URL's are not sensitive in nature and do not require any security features. No credit card information, booking, or carts. The web developer cannot explain where these extra URL's came from or provide any further information. Advice or suggestions are welcome! How do I solve this issue? THANKS MOZZERS
Technical SEO | | hawkvt10 -
Crawl Errors and Duplicate Content
SEOmoz's crawl tool is telling me that I have duplicate content at "www.mydomain.com/pricing" and at "www.mydomain.com/pricing.aspx". Do you think this is just a glitch in the crawl tool (because obviously these two URL's are the same page rather than two separate ones) or do you think this is actually an error I need to worry about? Is so, how do I fix it?
Technical SEO | | MyNet0