Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Does combining keywords in the page title help or hurt you?
-
I am working on a site which sells elliptical equipment. I used Google Adwords to determine number of searches on the following keywords:
Elliptical trainer – 3.,600 searches
Elliptical machine – 14,800 searches
Elliptical trainer machine - 22 searches
I am currently optimizing “elliptical trainer” – but after seeing results above would also like to optimize “elliptical machine”. My question is: if I add “machine” to “elliptical trainer” will Google now only read “elliptical trainer machine” or will it read “elliptical machine” in addition to “elliptical trainer”. How do you know what word or “chunk” of words Google picks up?
-
I'm going to go against the grain here and say that I don't think you need or want separate pages. These are synonyms. The phrases are obviously semantically related. When I type "elliptical machine" and search on Google I see results with the world "elliptical trainer" in bold as well. If it were me and I had one category page to optimize I would title it something like:
Elliptical Machines - StoreName Has the Best Elliptical Trainer Brands in Stock for Less!
Or some variation that allows you to get both of those two-word phrases in there once.
If you do have the opportunity to optimize more than one page, and both are equally relevant to the searches (e.g. Home page and category page), then I agree that you should target one per page, though I would intersperse the other variation here and there on each page too.
Product pages are likely going to rank best for the brand/model of machine/trainer so you can just write naturally and use each keyword interchangeably (e.g. The BrandX elliptical machine is an excellent value, combining affordability with the features, style and durability of the more costly elliptical trainers on the market...)
-
I agree completely...and yes I think when it's not possible to have individual pages, combining but doing so strategically and sparingly is key here. You want to maintain good keyword density for your most lucrative keywords.
-
While I agree with the above comments, it's not always that easy i.e. an ecommerce product page when there is more than one way of naming the product. Also, 1000+ words of unique content on each page in that scenario may look a little bit odd (most people just want a product description and specifications, if necessary).
If she can make two pages, terrific! If not, is it better to combine your keywords?
-
Create a page with your keywords properly optimized for each keyword. Make sure you create 1000+ words of valuable content and build links to each individual page. Another thing you might consider is scrolling down to the bottom of Google for those keywords and creating more pages based on keywords Google suggest. Internally link all your pages together using variations of your keywords.
-
Hi Christle,
I too agree with SEO5 response. All the best.
Ben.
-
Hi Christie,
Based on the search volume, both the keywords warrant their own individual pages. I would suggest sticking with one keyword per page for optimization for best chances to rank for that keyword.
Cheers,
SEO5
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keywords with no search volume
Hi there! What are your thoughts on optimizing pages for keywords that have no search volume (using the Keyword Planner)? I'm not sure it should be done, since optimizing for keywords that no one searches for is kind of useless, right? Or should I do it hoping that sometime in the future the keyword will have a surge on searches? Thanks!
Keyword Research | | sararufo0 -
How to finalize the keywords for SEO?
Hi, I use the following method for keyword research: Create a long raw list of keywords. Use Google AdWords Keyword tool to find monthly searches. Find raw competition. Find direct competition (via allinanchor: search operator) Calculate KEI (Keyword Effectiveness Index) Calculate KOI (Keyword Opportunity Index) Is there any other (better) way to execute the keyword research? Or is finalizing/selecting the keywords only on the basis of monthly searches sufficient? In short, how to select the best keywords from a long list? Thanks & Regards
Keyword Research | | IM_Learner0 -
Why does this keyword have much greater volume in Bing Keyword Research Tool than Google AdWords Keyword Planner?
I'm using the Google AdWords keyword planner and Bing Webmaster Keyword Research tool. For both, I'm trying to get accurate search volume for the exact term "advertising sales". Over the last thirty days, Bing reports a volume of 5,988. Google's average monthly search volume is 880. Given the market share Google has, I would expect a much higher volume, especially when compared to Bing. Can you offer some ideas of why this might be happening?
Keyword Research | | Kevin_P0 -
Keywords + Country?
Hey guys, Let's say that I'm doing on-site SEO for a website that sells football shirts. This website targets 5 different countries. We only have a .com domain and no other country specific domains will be added at this point. When I choose the keywords, do I opt for product name + country or only product name? football shirts france or football shirts? Some info: Countries have been added in the title of the pages. Countries appear in the footer. Thank You.
Keyword Research | | BruLee0 -
What is the ideal keyword difficulty percentage?
I am trying to establish my best keywords using the keyword difficulty tool. So if I want to come up with the best keywords, should I use the ones that come in at 50%??
Keyword Research | | mmookie0 -
Helpful to utilize long-tail keyword URLs to point to parts of your website?
Does it help, hurt or do nothing for SEO to utilize long-tail keyword URLs to point to specific pages of your website. For example, you're a vet and have your business name website, but what if you bought: CharlotteVeterinarianforCats.com CharlotteVeterinarianforDogs.com etc. and pointed them to specific pages in your business website.
Keyword Research | | laurieonorio0 -
Keywords for multi service business?
New to this so bear with, I am a TV aerial, satellite, CCTV, Door entry, Access Control, Telephone repair engineer. I have one seperate page for each of the installations I carry out as well as the basic home, about, areas, faqs and so on. My question is do i have one key phrase for each of the services i cover or do i just relate all the keywords from that service into the keywords tag ie, META name=keywords content="Digial aerials Stockport,digital aerials Manchester,aerials Stockport,aerials Manchester,aerial repairs Stockport,aerial repairs Manchester,digital,aerial,tv,tv aerials Manchester,tv aerials Stockport,arials,arial,aerial installer,aerial installations,aeril installation,Stockport,Manchester ,"> That is what i have fro Tv aerial installation, Should i make landing pages for each phrase for each service or stick to one page? www.redvalecommunications.co.uk is the site if you want to take a look thanks in advance
Keyword Research | | redvalecomms0 -
Is the all in title technique helpful?
I watched a tutorial on lynda.com about keyword research. And they said to use the All In Tittle trick to see how many pages on google are optimized for that keyword - do you reccommend using that method as well? In google, you type allintitle:"key word phrase" and the results show how many page titles are optimized for that phrase. Should I use this technique as well when choosing keywords?
Keyword Research | | aircyclemegan1