Link "Building" or "Earning" Which one are you doing? Both?
-
I'm curious to see how SEO's interpret this section of the Google Webmaster Guidelines on Link Schemes:
The best way to get other sites to create high-quality, relevant links to yours is to create unique, relevant content that can naturally gain popularity in the Internet community. Creating good content pays off: Links are usually editorial votes given by choice, and the more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it.
(Source: https://support.google.com/webmasters/answer/66356?hl=en)
I'm not asking what you "should" do, but rather what do YOU do... Do you interpret this as:
- Create awesome content and the links will come?
- Create Awesome Content and Outreach a bit?
- Perhaps you don't follow it all and concentrate on building links over content?
What do you do and why?
Discuss!
-
I too follow this approach Lesley...mentioning the subject of a blog and asking for comments / or just telling them you've written about them really is a good way to get the content "out there" especially if these companies are very active and influential.
-
Hi Brett,
-
Create awesome content and the links will come?
-
Yes thats exactly what Google is implying.
-
Create Awesome Content and Outreach a bit?
-
Yes on this too, the way I interpret what you said however is, create awesome content and tell people that you have created it, share a link on your twitter, G+, Facebook, etc. this is totally fine. What I am not saying is going out and bluntly asking/persuading/paying people to like share or link to your content.
My thoughts here.
-
-
I fall into the category of creating good content and links will come. Not to say that I don't out reach, I do both. I write a blog on an e-commerce package, and when I have a post that mentions another company I send them an email asking for a facebook post or retweet.
I think people try to churn out "good content" too often and it doesn't work. On my blog I get about 1k uniques a day. Which for my niche, I would estimate I am in the top 80%. I write a new article about every 2 weeks or so, they are technical articles. But at the same time, they are generally good articles. A few months back I had an article retweeted by hosting company, picked up by hn, and posted on reddit. It got 50k unique views in just a couple of days. Good content gets passed around, bad content gets skimmed and forgotten about.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Internal Links & Possible Duplicate Content
Hello, I have a website which from February 6 is keep losing positions. I have not received any manual actions in the Search Console. However I have read the following article a few weeks ago and it look a lot with my case: https://www.seroundtable.com/google-cut-down-on-similar-content-pages-25223.html I noticed that google has remove from indexing 44 out of the 182 pages of my website. The pages that have been removed can be considered as similar like the website that is mentioned in the article above. The problem is that there are about 100 pages that are similar to these. It is about pages that describe the cabins of various cruise ships, that contain one picture and one sentence of max 10 words. So, in terms of humans this is not duplicate content but what about the engine, having in mind that sometimes that little sentence can be the same? And let’s say that I remove all these pages and present the cabin details in one page, instead of 15 for example, dynamically and that reduces that size of the website from 180 pages to 50 or so, how will this affect the SEO concerning the internal links issue? Thank you for your help.
White Hat / Black Hat SEO | | Tz_Seo0 -
Link Building vs. Straight Earning Links Discussion
Hello, I'd like to start a discussion on link building outreach techniques vs. just building a good website with good 10X content. I don't like to receive unsolicited emails in my inbox, so why should the people in my industry? Also, I've seen plenty of evidence of 10X content soaring without link building outreach. But link building isn't dead of course, so can you tell me your personal experiences either way and the ethics of what you do? I especially want to hear if you've had luck with just building good websites and being successful based on the content itself, but an open discussion of either side is welcome. Leaning towards just building good websites and letting the Google algo do it's thing. Would love to hear your experiences either way. Thanks.
White Hat / Black Hat SEO | | BobGW3 -
Is it Okay to Nofollow all External Links
So, we all "nofollow" most of the external links or all external links to hold back the page rank. Is it correct? As per Google, only non-trusty and paid links must be nofollow. Is it all same about external links and nofollow now?
White Hat / Black Hat SEO | | vtmoz0 -
Canonical tags being direct to "page=all" pages for an Ecommerce website
I find it alarming that my client has canonical tags pointing to "page=all" product gallery pages. Some of these product gallery pages have over 100 products and I think this could effect load time, especially for mobile. I would like to get some insight from the community on this, thanks!
White Hat / Black Hat SEO | | JMSCC0 -
Companies creating spammy links to charge money to delete them?
Hi all, Yesterday I was checking out ahrefs.com and realizing that one of our main competitors was getting new spammy links to its website from junk directories, rusian forums, porn sites etc. I found it to be weird but I thought that maybe they hired a black hat company without knowing it. Today I began finding the same type of spammy links pointing to our site. I'm completely sure we did not create them.I was checking out some of the new directory links and their listings consist of new pages including only our company's website and absolutely no descriptions. I did a little more research and find out that many of those new directories/listings belong to the same company ( seems to be located in Argentina, but I'm not sure). I also remembered paying that company long time ago to delete two links to our website that were included in their directories. I have to tell you, I'm completely out of my mind and I really don't know what to do. The two possibilities I can think about are: 1- A competitor has hired somebody to point spam to our site, to our other competitor, and may be some other competitors in the industry.(because as I tell you before our main competitor in the area is getting new spammy links too) 2- These black hat companies that own directories and other junk websites are pointing spam to us to get paid to remove links. Whether is #1 or #2 is getting out of control and I really don't know how to manage it (except from disvowing links as soon as I find them). I would appreciate suggestions/advise. Thanks. Ana
White Hat / Black Hat SEO | | anagentile0 -
Are multiple links on the same domain worth pursuing?
Let's say you get a guest post on a blog that links to your site for $100. How much is the link from another guest post on the same domain worth? $90? $50? Does each additional link from the same domain lose its SEO impact? What if one blogger loves your content and is willing to post 10+ of your blog posts with links to your site in each - is that worth pursuing just from an SEO standpoint (I know it can be a good branding opportunity if the readership is right)?
White Hat / Black Hat SEO | | pbhatt0 -
Benefits of having outbound links
Are there any strengths (benefits) in having outbound links within the site regarding SEO? If linking to reputable sites, would that help increase our SEO strength or does that only work if they links back to us?
White Hat / Black Hat SEO | | WebRiverGroup1 -
Avoiding the "sorry we have no imagery here" G-maps error
Hi there, we recently did a redesign on a big site and added Gmaps locations to almost every page since we are related to Real State, Listings, Details, search results all have a map embedded. While looking at GWT I found that the top keywords on our site (which is in spanish) are the following. have here imagery sorry After a quick search I found out this is a Gmaps bug, when Google Bot accesses the Pages it throws an error out with this text repeated several times. If you do a search for "sorry we have no imagery here" you will see lots of sites with this issue. My question is, Is this affecting the overall SEO since Bots are actually crawling and indexing this hence its being reported by GWT, Should I cloak this to robots? Has anyone noticed this or has been able to fix it? Thanks in advance!
White Hat / Black Hat SEO | | makote0