Almost no organic traffic
-
Hi,
We have an online store, it is up & running since January 1st. Since then we really didn't see any improvements on our organic traffic at all. About 10% of our traffic is coming from organic search, and more than 20% of organic search actually coming from branded keywords.
We haven't paid a lot of attention to SEO so far. I mean, we paid attention to the practices, however we focused on a better customer/user experience more than SEO. We improved our product pages, reduced checkout process to one step, used bigger icons / buttons. According to our customers, our website is pretty easy to navigate and shop. We haven't received any major complaint so far.
Except couple of products, all the content we have is original, we didn't use any manufacturer product content or copied from another website.
However, looks like all these efforts don't mean a lot to Google, unless we have a solid backlinks.
- Currently i am considering to make category pages NOINDEX and implement microdata from schema.org. However, Is it good idea to make category pages NOINDEX for an ecommerce website?
I would like to hear your comments/recommendations what else we can do to create some organic traffic.
-
Category pages can cause duplicate content, but major categories do often have search value, so it's a trade-off. Typically, it makes more sense to go after duplicate URLs (like product options), search filters, sub-categories, and things like that. It depends a lot on the scope of the problem, though.
My gut reaction is that technical SEO isn't the core problem, though. Ultimately, search traffic doesn't just happen these days. You do need links and social mentions, and you need to actively market and promote yourself to start ranking for non-brand terms. There's no on-page trick to that. Something like schema can help your listings stand out, but it's not going to magically help you rank for terms you don't currently rank on.
Without understanding the site or industry, it's really tough to give advice on where to start, but trying to control how link equity flows through your site only makes sense when you've got a solid amount of link equity to work with. Actually, I wrote about this general issue a while back - you may find it useful:
http://moz.com/blog/whats-better-on-page-seo-or-link-building
-
Hi Serkie,
If they had duplicate content, then I understand. Most category pages I've been on are not duplicate, so I hadn't though of that.
In regards to the link juice distribution, I wouldn't spend too much time trying to sculpt and control link juice. You're usually better served spending that time producing content that will bring more link juice into your site. It's not a problem to do it, you just may get more benefit from getting more link juice into your site than sculpting what link juice you already have.
Kurt
-
Hello Kurt,
Thank you very much for your comment. Well, there are couple of reasons why i want to noindex our category pages:
1. eliminate duplicate content / page title / meta description etc.
2. I see that we barely receive traffic to our category pages.
3. Preventing Link juice distribution to too many pages -
Hi Serkie,
Is there a reason you want to noindex your category pages? I don't know of any SEO benefit you would gain from this. I guess if you don't want people going to those pages or finding them in the search engines, then you can noindex the category pages.
Setting up schema is good. I'd recommend you do that.
It's also good that you are spending time focusing on user experience. Getting traffic to a site that has a bad user experience can actually be worse than not getting traffic at all. People remember bad experiences...and good ones.
As to your main issue, no traffic, there are a few things to keep in mind:
- You are in a competition for the rankings of relevant keywords. If your site is only 6 months old, it's not going to be very authoritative and, considering that the pet supply industry has some pretty tough competition, it shouldn't be surprising that you aren't getting much traffic yet, especially if you haven't done much SEO work.
- Links are still very important for SEO. On-page optimization is important, too; so you should do that, but on-page SEO will only get you so far. You need links and social shares to build up the authority of your site which will allow you to rank for more competitive keywords. The best way to get links is to do a great job with your company (and have a good user experience on the site) and then produce interesting, quality content to share with people.
Kurt Steinbrueck
OurChurch.Com -
No one has an opinion or feedback to give? Anyway, We just put Noindex, follow to the category pages. Especially seeing duplicate content issue on Campaign Crawl today
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Huge Search Traffic Drop After Switching to HTTPS - No Recovery After Couple of Months
Hi In November, we have switched our website (https://www.insidermonkey.com) from HTTP to HTTPS. Initially, we noticed slight search traffic loss but later discovered it might be due to HTTPS switch. A month later we added the https version at search console, and then saw an immediate huge drop (about 25-30%). We discovered the problem might be due to poor redirection and noticed our redirects were 302s instead of 301s. To fix the problem, we implemented the 301 redirects and submitted the sitemap containing links to the old site at the new search console property (https). We've gone through points listed on the page below: https://support.google.com/webmasters/answer/6073543 We fixed the redirects to 301 Double-checked the sitemaps Made sure we had a properly installed SSL certificate (Now, we get A+ from https://www.ssllabs.com/ssltest/analyze.html?d=www.insidermonkey.com) Made sure we have no mixed-content errors (we don't have any issues at search console.) We only avoided implementing HSTS, in case we might want to switch back to HTTP.
Intermediate & Advanced SEO | | etakgoz
We had a small improvement in the following month, but our traffic did not fully recover. We wanted to test for the possibility to switch back HTTP by switching only 2 articles in our CMS to HTTP. Our traffic got worse, not only for those but for the whole site. Then we switched back those 2 articles to HTTPS again and implemented HSTS. It seems our search traffic getting worse day by day with no sign of improving. In the link below you can find the screenshot of our weekly search traffic between 1 October - 1 March. We are down from 500K weekly visitors to mere 167K last week. https://drive.google.com/open?id=1Y1TQbj_YtGG4NhLORbEWbvITUkGKUa0G Any ideas or suggestions? We are willing to get professional help as well. What is the way to find a proper consultant for such problem with relevant experience?0 -
Revenue Drops from Organic
Hi We've started to see steady drops in revenue since Jan 22nd each day & I can't seem to pinpoint why. We aren't seeing a drop in traffic for those pages, but we have seen ranking drops in other areas. The main revenue drops are coming from the homepage - it seems like a downwards trend - any ideas at how I can pinpoint the issue? https://www.key.co.uk/en/key
Intermediate & Advanced SEO | | BeckyKey0 -
Organic search traffic is dropping since September
We own a large wiki site which allows people to make articles about their business and other things that Wikipedia would prohibit. To make our site more rich and expand the pages people can link to on their pages, we scraped between 1-2 million pages from the english wikipedia, pages such as “Los Angeles, CA” and “United States” etc. We’ve been getting a steady supply of organic backlinks from users who create their own pages and cite their wikis on their website, in news etc. However, starting 2 months ago our organic traffic has started slowly decaying as if we have received some kind of algorithmic penalty. What could it be? Could it be dupe content from the wikipedia pages we imported and indexed? Could it be some kind of algo from the Penguin update? We are just very confused why our organic search traffic would begin to drop at all since every day we have organic users making quality pages, some of whom organically backlink their articles on their own website and these obviously add up over time.
Intermediate & Advanced SEO | | teddef1 -
Technical SEO Issues - Traffic Drop
Hi guys, I hope you're all doing well! We're a small personalised gifts company who specialise in the provision of phone cases, mugs, macbook covers and the like. I head up the Digital Marketing but have little experience in the technical side of SEO and have very limited resources in terms of budget and staffing. Over the past few months, I've been working on stripping down the thin content on the site, fixing duplicate content issues and focusing on other digital channels to boost revenue. However, as of recent we've noticed a significant drop in traffic and our rankings. I've tried to diagnose the problem and I'm convinced there are some technical SEO fixes that need to be implemented. Our website is www.mrnutcase.com If any of you have any ideas, I'd love to hear some of them. Greatly appreciated, Danny
Intermediate & Advanced SEO | | DannyNutcase0 -
Huge Dip in Traffic Last Week - New Algo Update?
Hi Mozzers, We experienced a huge dip in traffic on Thursday, 8/14, across our entire site. It was not a specific set of pages, it was sitewide. Google Webmaster Tools notes our impressions are down as well. The traffic has not recovered. It appears our pages are still indexed in Google, just not ranking well. Here are some questions I have to help isolate the cause: We recently completed a major redesign of our entire website on 7/26. We did not notice any dip in traffic after the new design launch - in fact, it actually increased a bit. Is it possible that only now Google sees our new site design and this is the reason for our dip? Is there a way to see Google's past cache dates? Did anyone else experience a similar dip in traffic since Thursday? Was there a recent Google update? It would be much appreciated if someone takes a look at our site - www.consumerbase.com for any glaring SEO errors (missing necessary meta tags, etc.). What steps do you guys suggest I take to isolate the cause in this dip in traffic? Thanks!
Intermediate & Advanced SEO | | Travis-W0 -
Lost 86% of traffic after moving old static site to WordPress
I hired a company to convert an old static website www.rawfoodexplained.com with about 1200 pages of content to WordPress. Four days after launch it lost almost 90% of traffic. It was getting over 60,000 uniques while nobody touched the site for several years. It’s been 21 days since the WordPress launch. I read a lot of stuff prior to moving it (including Moz's case study) and I was expecting to lose in short term 30% of traffic max… I don’t understand what is wrong. The internal link structure is the same, every url is 301 to the same url only without[dot]html (ie www.rawfoodexplained.com/science.html is 301′s to http://www.rawfoodexplained.com/science/ ), it’s added to Google Webmaster tool and Google indexed the new pages… Any ideas what could be possible wrong? I do understand the website is not optimized (meta descriptions etc, but it wasn't before either) .... Do you think putting back the old site would recover the traffic? I would appreciate any thoughts Thank you
Intermediate & Advanced SEO | | JakubH0 -
Google Local Places and Organic Listing?
Hi All, Is it possible to have visibility in Google local places as well first page in Google for same set of keywords?
Intermediate & Advanced SEO | | RuchiPardal0 -
I need help with a local tax lawyer website that just doesn't get traffic
We've been doing a little bit of linkbuilding and content development for this site on and off for the last year or so: http://www.olsonirstaxattorney.com/ We're trying to rank her for "Denver tax attorney," but in all honesty we just don't have the budget to hit the first page for that term, so it doesn't surprise me that we're invisible. However, my problem is that the site gets almost NO traffic. There are days when Google doesn't send more than 2-3 visitors (yikes). Every site in our portfolio gets at least a few hundred visits a month, so I'm thinking that I'm missing something really obvious on this site. I would expect that we'd get some type of traffic considering the amount of content the site has, (about 100 pages of unique content, give or take) and some of the basic linkbuilding work we've done (we just got an infographic published to a few decent quality sites, including a nice placement on the lawyer.com blog). However, we're still getting almost no organic traffic from Google or Bing. Any ideas as to why? GWMT doesn't show a penalty, doesn't identify any site health issues, etc. Other notes: Unbeknownst to me, the client had cut and pasted IRS newsletters as blog posts. I found out about all this duplicate content last November, and we added "noindex" tags to all of those duplicated pages. The site has never been carefully maintained by the client. She's very busy, so adding content has never been a priority, and we don't have a lot of budget to justify blogging on a regular basis AND doing some of the linkbuilding work we've done (guest posts and infographic).
Intermediate & Advanced SEO | | JasonLancaster0