Dumb International SEO question?
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Buongiorno from 18 degrees C Wetherby UK...
Client asks - "My swedish site is http://www2.kingspanpanels.se/ how important is having the swedish suffix in the url with regards to rankings in Sweden?"
I find these questions really challenging, its like the Hey if i change this url my SEO problems will be fixed, as if its that easy.
So my question is - "How weighted is the url suffix / ccTLD in terms of SEO success for a territory / country" Put another way "If the swedish suffix .se was removed would it impact rankings in any way in Sweden?"
Grazie tanto,
David -
Thanks Mark I'll have a look at the article.
Best regards
David
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Hi David,
All your questions are basically answered in this article http://searchengineland.com/11-considerations-for-international-seo-117798
For starting it's a plus to have the .se domain. However it takes more time to build up a nice link profile for a single domain in contrast to a TLD with subfolders. There you have s stronger domain authority. It's a matter of budget here. I'm sure the article will deliver the rest. Hope this helps
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Hi David,
I think it is pretty important where you can employ the ccTLD of the target country. I have Swedish clients and I do want to reach out and target our potential clients in this country. However I don't have a Swedish domain.
This page which is in Swedish does rank in Sweden http://www.instantatlas.com/Helse_Nord_Story-swe.xhtml
I have adopted schema for it and as well as obviously having the page in Swedish I did add the following:
So as much as possible if I don't have the ccTLD I at least try to cover all the other potential options such as title, description.
I suppose as well could change the URL to something more Swedish.Hope that helps a little.
David
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From my limited experience in my opinion i find it a strong factor, we have a couple of websites in different countries that seem to rank particularly well with the correct country code,
But i remembered this Matt Cutts video which should give you a better idea http://www.youtube.com/watch?v=yJqZIH_0Ars
Hope this helps
James
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