Will implementing 301's on an existing domain impact massively on rankings?
-
Hi Guys,I have a new SEO client who only has the non-www domain setup for GWT and I am wondering if implementing a 301 for www will have a massive negative impact on rankings. I know a percentage of link juice and PageRank will be affected. So my question is:
If I implement the 301 should I brace myself for a fall in rankings. Should I use a 301 instead to maintain link juice and PageRank?
Is it good practice to forward to www? Or could I leave the non www in place and have the www redirect to it to maintain the data?
Dave
-
Hi Folks,
Cheers for the feedback but there seems to be a lack of a consensus on the actual effects a 301 will have.
I am well aware of the impacts of not having a nominated preferred domain and its not the question I was asking about. As mentioned above this is an inherited issue, I would never let a site go live without having the preferred domain set along with a host of other settings.
In relation to the last question I was trying to assess if there is a "standard" in using the www. subdomain. As in is this in Googles guidelines or is it a strong suggestion to have www.<yourdomain>.com as the destination address instead of <youdomain>.com?</youdomain></yourdomain>
Dave
-
It doesn't matter whether you use WWW or non-WWW, but what matters is to use only ONE of them, and redirect the other to the one that you are using. Even if you may face a slight fall in rankings, you will want to consolidate your SEO juice in one domain, which will beneficial in the long run.
-
There should be no impact, you are following the best practices and guidelines. And I agree, you want to have it in place.
-
301ing non www to www or vice versa is best practice to prevent / minimize duplicate content. You want to have it in place.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My Top Keywords Ranking Going Down (continuously)
hi,
White Hat / Black Hat SEO | | seotoolshero06
I have an affiliate website where most of my articles are about product Reviews. And it was all going good before 15 february. After that Most of my keywords that were in top 3 places in SERP loses their position.
One of the keyword that was hurted badly after is "best coffee beans".
I have checked the search console and their is no warning issues or something suspicious. I have improved the onpage again, fixing every issue i got from audit tools, from speed to optimize images, titles to alt text, in short everything i could or that can be improved. But still coffee beans keyword is going down every passing day.
I am so worried and want you guys to please help me regarding this. Thanks2 -
301 Redirect Backlinks from Forbes,CNN.
Hello, I have seen on many places people are selling 301 Redirect Links Via Top Authority websites Like Forbes,CNN etc . How do they do it? and is it safe to have such links? I have researched a lot but not found any useful information to implement it. Any Idea how to do it? Thanks
White Hat / Black Hat SEO | | Ademirates0 -
Site build in the 80% of canonical URLs - What is the impact on visibility?
Hey Everyone, I represent international wall decorations store where customer can freely choose a pattern to be printed on a given material among a few milions of patterns. Due to extreme large number of potential URL combinations we struggle with too many URL adressess for a months now (search console notifications). So we finally decided to reduce amount of products with canonical tag. Basing on users behavior, our business needs and monthly search volume data we selected 8 most representative out of 40 product categories and made them canonical toward the rest. For example: If we chose 'Canvas prints' as our main product category, then every 'Framed canvas' product URL points rel=canonical tag toward its equivalent URL within 'Canvas prints' category. We applied the same logic to other categories (so "Vinyl wall mural - Wild horses running" URL points rel=canonical tag to "Wall mural - Wild horses running" URL, etc). In terms of Googlebot interpretation, there are really tiny differences between those Product URLs, so merging them with rel=canonical seems like a valid use. But we need to keep those canonicalised URLs for users needs, so we can`t remove them from a store as well as noindex does not seem like an good option. However we`re concerned about our SEO visibility - if we make those changes, our site will consist of ~80% canonical URLs (47,5/60 millions). Regarding your experience, do you have advices how should we handle that issue? Regards
White Hat / Black Hat SEO | | _JediMindBender
JMB0 -
301 redirects for 3 top level domains using WP SEO Yoast
Hey Guys I have a custom built website - and a wp blog attached to this - problem is there are 3 top level domains: zenory.co.nz, zenory.com and zenory.com.au **The issue is when I enter the domain to 301 redirect I only have to enter one domain usually i enter redirect from zenory.com/blog/oldpage to zenory.com.newpage ** For eg: I have just move Phone Psychic Readings from the blog - over to the main site. However there seems to be an issue that I'm still having and trying to clean up. I'm finding backlinks there are linking to each other of my 3 domains that end up backlinking across domains, which I was told this can look as spammy to google. For eg: co.nz links many pages to com.au. I'm currently trying to clean this up at the moment - however while im in the process of this - I find myself question when I'm creating the 301 redirects from the blog - but lets say I'm on the blog for zenoy.co.nz/blog/oldblogpost and when I click on a blog post - it redirects me to zenory.com/newarticlepost - because I have redirected it to .com - how can I redirect and make sure is going back to the right domain name to save myself from having to show this cross backlinks? Would gratefully appreciate any assistance on this tricky situation. Cheers Just
White Hat / Black Hat SEO | | edward-may0 -
Drop In Rankings Evaluation
My cousin asked me to look at his site, http://www.gaport.com/ and I'm wondering what his main website flaws are? I looked at his backlinks, and while I don't know enough to exclude penguin being the cause, I don't think it is. I think it has more to do with duplicate content and lack of keyword optimization. However, before I tell him that, I wanted to get the opinion of this forum, please. Thanks! Ruben
White Hat / Black Hat SEO | | KempRugeLawGroup0 -
Penalty for all new sites on a domain?
Hi @all, a friend has an interesting problem. He got a manuel link penalty in the end of 2011...it is an old domain with domainpop >5000 but with a lot bad links (wigdet and banners and other seo domains, but nothing like scrapebox etc)...he lost most of the traffic a few days after the notification in WMT (unnatural links) and an other time after the first pinguin update in april´12. In the end of 2012 after deleting (or nofollowing) and disavow a lot of links google lifted the manuel penalty (WMT notification). But nothing happened after lifting, the rankings didn´t improve (after 4 months already!). Almost all money keywords aren´t in the top 100, no traffic increases and he has good content on this domain. We built a hand of new trust links to test some sites but nothing improved. We did in february a test and build a completely new site on this domain, it´s in the menu and got some internal links from content...We did it, because some sites which weren´t optimized before the penalty (no external backlinks) are still ranking on the first google site for small keywords. After a few days the new site started to rank with our keyword between 40-45. That was ok and as we expected. This site was ranking constantly there for almost 6 weeks and now its gone since ten days. We didn´t change anything. It´s the same phenomena like the old sites on this domain...the site doesnt even rank for the title! Could it still be an manuel penalty for the hole domain or what kind of reasons are possible? Looking forward for your ideas and hope you unterstand the problem! 😉 Thanks!!!
White Hat / Black Hat SEO | | TheLastSeo0 -
Is it outside of Google's search quality guidelines to use rel=author on the homepage?
I have recently seen a few competitors using rel=author to markup their homepage. I don't want to follow suit if it is outside of Google's search quality guidelines. But I've seen very little on this topic, so any advice would be helpful. Thanks!
White Hat / Black Hat SEO | | smilingbunny0 -
How to run SEO tests you don't want to be associated with
A client has a competitor who is ranking above them for a highly competitive term they shouldn't really be able to rank for. I think I know how the site got there, and I think I can replicate it myself with a quick test, but it's definitely grey hat if not black hat to do so. I do not want my own sites and company to be damamged by the test, but i'd like to let the client know for sure, and also i'd love to know myself. The test should take about a week to run, there is no hacking involved or password stealing or anything damaging to another. How would you do such a test? I'm dubious about using my own server / site for it, but would a week really matter? Tom
White Hat / Black Hat SEO | | lethal0r0