Facebook Likes When Sharing

[Pinlaser]

Company A Someone shares a post from Company B on  their Facebook page.

The post generated 1000 likes and 300 shares. Only a small percentage of likes show up for Company B's page.

Why does Company B's page not receive all the likes or at least a higher percentage for that post?

[InMarketingWeTrust]

Paid promotion is a good starting point, but not necessary. Paid promotion only goes so far.

General advertising on a number of mediums both online and offline will get you likes too. Let people know you have a Facebook, keep it active and people will like your page.

Write a blog and include your Facebook link. On forums add a Facebook link in your signature. On paper advertisements, include the Facebook logo and a simple link to it, e.g. www.facecook.com/inmarketingwetrust

I also see you don't have your Facebook account on your Moz profile. That is also I good place to start.

[Pinlaser]

Thanks for your answer. Is there any other way to do this to generate more likes?

[InMarketingWeTrust]

Did company A share, or post a link on Company B's page? That is the main difference.

The way Facebook sets up 'sharing' posts is that it creates an entire new post with a redirect link to the original post.

If people like or comment on the shared post, Company B will gain the exposure. However, they have the option to click to the original post of Company A and like or comment on there.

[FedeEinhorn]

Because people is liking, sharing and commenting on company's A post, regardless if it was a re-share. Company B will only benefit of that as a "share" and if the users who see company A's post goes to company b's post and like/share/comment there.