Planning to out source
-
Hi there,
I am planning to out source my SEO and one company has caught our attention, they propose this:
Article submissions
Directory submimssions
Blog post comments
Social bookmark submissions
Press Release submissions
The above sounds a bit spammy, however the success they have had with such activity with other websites has been fantastic.
Please let me know your thoughts
-
The above sounds a bit spammy,
I agree.... I hope that my competitors are signing up for this. I hope that they all buy six-packs.
however the success they have had with such activity with other websites has been fantastic.
lol.... Right! The penguins are loving it..
-
Please let me know your thoughts
My thought is....MOVE FAST! More specifically, run as fast as you can AWAY from any site like that.
Here are some questions to consider:
1. What is the name of the person who will be working on your site? If a company cannot tell you, there is a good chance they do not know. Many companies advertise SEO and other services and then simply outsource the work to India, the Philippines or other areas for $3/hr.
2. Ask where the work will be done. What is the address of the office where you can stop by and visit? It is ok to work with a SEO consultant working out of his home, but you probably want to know that information up front. My main concern is outsourcing to foreign countries where the work is usually exceptionally low quality.
3. The services mentioned above...I would not accept them for free. They are far more likely to damage your site (i.e. penalize the site) then offer any benefit in the long term. In the short term you MAY receive a ranking boost but I don't care about varying anchor text or other such nonsense. These activities are black hat seo, they will get caught in time and will likely cost you tens of thousands of dollars to clean up, or force you to abandon your domain.
Focus on activities which build REAL value for your customers. A solid SEO plan is:
A) Focus on your website architecture. Ensure the site is built with best SEO, HTML and security practices. Provide single sign-on, valid code, automatic internal linking, a quality 404 page, etc etc.
B) Focus on creating BEST ON THE WEB content. Anything you write should be better then the top articles which focus the same keywords. Try to make the internet a better place for having your site in it.
C) EARN links. Collect links that cannot be "built" but must be earned.
It sounds like you are looking for a cheap way out and you are about to quickly find out just how painful it is trying to steal rankings from others with black hat tactics.
-
The methods you are quoting above do not add something to any particular campaign, i would prefer you added them to something value of some sort.
Blog post comments within industry settings can always be usefull along with article submissions but all of this needs to be controlled rather than spammed so you can have an overall reach with the methods that you are using.
Press release Submissions are valuable but again need to give the user added value to what your actually talking about. I,m hesistant to think the kind of press releases you can spam weekly, that will get you what u desire as opposed to an industry related release that might somehow give someone added knowledge that may induce a lead, a sale or otherwise
Strategy is key to the above campaign and i hope you plan accordingly either way
Cheers ROb
-
Oh, I bet you are going to get some good replies to the above here:)
All of those things can actually be quality. However if the proposal is based around those then they are unlikely to be - as they are all cheap, easy "bulk" methods. Exactly the sort of thing that has cause many people to come unstuck this year.
I'd be wary of any claims of success based just on those methods to be honest. Sites using those methods can rank for competitive terms. However in the current climate they are often ranking despite those methods not thanks to them.
-
No mention of any on-page optimisation or strategies and the use of blog post comments I would be very careful if I were you....
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can someone please tell me if my H1 Tag is in the right place on my View Source. It looks like its in the body and not in the head
Hi Mozzers, I've been looking at the View Source on my landing pages , and it looks to me that my H1 Tag etc is not in the head but in the body . My developer says its in the correct place , but can someone please confirm as it looks wrong to me. short url link - http://goo.gl/vfXeut Many thanks Pete
Intermediate & Advanced SEO | | PeteC120 -
Importance of Unique Content Location in Source Code
How much does Google value placement of unique content in the source code vs where it is visually displayed? I have a case where my unqiue content visually displays high on page for the user, but in the source code the unique quality content is below duplicate type content that appear across many other domains (think e-commerce category thumbs on left side of screen and 80% right side of screen unique stuff). I have the impression I am at a disadvantage because these pages have the unique / quality content lower in source code. Any thoughts on this?
Intermediate & Advanced SEO | | khi50 -
My Site is built for a U.S. audience, but my xml:lang in view source is en-gb?
Hi Ya'll, I have a U.S. based site with english content, but my xml lang in my view source ode is in en-gb. Should i change it to "en-US"? Or should i just change it to just "en", that way i can target all english speaking countries..... And if i do make the switch, does it make a difference in my traffic and SEO for the U.S.? Thank you!
Intermediate & Advanced SEO | | Shawn1240 -
Open Data and SEO - Government sources
Hi Everyone, Does anyone know of a connection between open data and SEO? I think this is a very interesting topic to explore. Lots of governments are jumping on this trend and it seems like Google and other search engines would be interested in this kind of authoritative source. Here are some examples - USA OPEN Data examples Palo Alto, California USA: paloalto.opendata.junar.com Cupertino, California USA: cupertino.opendata.junar.com San Jose California USA: data.sanjoseca.gov Other international Open Data examples Chile: recursos.datos.gob.cl Bahía Blanca, Argentina: http://bahiablanca.opendata.junar.com/dashboards/7844/medio-ambiente/ Lima, Perú lima.datosabiertos.pe
Intermediate & Advanced SEO | | Carla_Dawson0 -
How do you find the source of a 404
I've recently noticed quite a sharp rise in the number of 404 errors on our site. Unsurprising really as we have just had a major upgrade of our site navigation. When looking in GA at the landing page stats the vast majority of them are from Google organic search. How do I find the source of the 404? All help appreciated. Thanks. Jon
Intermediate & Advanced SEO | | TTS_Group0 -
Google showing me a 404 link from an external source?
In my list of 404 errors from Google webmaster I have one with the "linked from" section showing an external link. This seems like a broken link (which obviously I will try and fix to get the link juice) but why would Google recognize it as a 404? From Google: | URL: | www.broken URL | | | Error details | In Sitemaps | Linked from | | <colgroup><col></colgroup>
Intermediate & Advanced SEO | | theLotter
| http://externalwebsite.com |
| | |0 -
Original Source and Canonical tags
We've been using canonical links to protect site SEO for contributor content and requiring canonical of our partners (as well as tagging internal duplicate content with canonical). Most other media sites have been doing the same but this is a moving target. I'm now hearing that the original source tag is now a better option. Special focus for us is placement on google news. Any guidance?
Intermediate & Advanced SEO | | jbertfield0 -
Panda Prevention Plan (PPP)
Hi SEOMOzers, I'm planning to prepare Panda deployment, by creating a check-list from thinks to do in SEO to prevent mass trafic pert. I would like to spread these ideas with SEOMoz community and SEOMoz staff in order to build help ressources for other marketers. Here are some ideas for content website : the main one is to block duplicate content (robots.txt, noindex tag, according to the different canonical case) same issue on very low quality content (questions / answers, forums), by inserting canonical redirect or noindex on threads with few answers
Intermediate & Advanced SEO | | Palbertus1