Traffic by keyword- phenomenon
-
I have several keywords that seem to bring visitors in but when I look at my rankings it shows that I have no ranking authority at all. Are these just robots or some non human click? Or how do I even get these visitors?
-
You were correct- the KW were listed in my GA. So, for example, "zt amplifiers" there have been 3 clicks today, but I am not ranked in google, and I am 80 - 90 rank in yahoo/bing. So in looking as you suggest at pages and time, I see 100% bounce, 1 page...can I conclude bot?
And if so how do the bots come by way of keywords anyway? Is that typical? I always thought they just started at one point and spidered through links as they found them on the page.
-
if you're keywords are something extremely easy to rank for and are not competitive at all then your site will rank for those keywords if it is the only one trying to.
For instance if I had gobbledygook as my keyword I'm sure I could rank very well.
If you're trying to determine whether or not the search came from a robot or not.
Use the IP address who.is it will show you rather not it is a bot most of the time.
It should not really be concerning if you are getting traffic that is always a good thing. What I would care about is converting that traffic into either a customer or whatever your business actually has set out to achieve.
Can you give me an example of the keywords? If you like you can use what's called a this tool to tell you rather not your keyword is hard to rank for or not.
https://moz.com/researchtools/keyword-difficulty
if it turns out to be bots that are bothering you. A tool like cloud flair will help you.
However a bot will not enter a keyword in your analytics I know it is tough to separate people from bots today because so many people are signed in to Google and its encrypted using SSL however if there is a keyword search that you can see in your analytics that is 99% of the time a person.
I hope this helps,
Thomas
-
I guess I got your question! So you are saying that GA is giving you the information that someone have visited your website using particular keyword but when you manually search the keyword on Google you do not find your website in the SERP listings...
If I get your question right, I think there can be different reasons why someone is coming to your website by using particular keyword which is manually not available in SERPs.
- Difference of Geographical location can cause this. For instance you are in US and searching results against a particular query but me being at the different location if search the same keyword our results will be different and that’s mainly because of the location difference! There is a strong possibility that your website is ranking on social other geographic location.
- This also can be a result of personalized search. Google shows results on basis of the user’s personal search behaviour so may be some users are getting your website on top because of their search behaviour.
They can be bot as well but above two options cannot be ignored!
I would advise you to dive deep in to analytics to see if they are real people or bits and this can be checked by tracking their geographical location, time they stayed on the site, pages they have visited and more...
Hope this helps!
-
Joseph,
I think we are suffering a bit from lack of information on this one. So, let me try and lay this out to seek clarity:
YourSite.com is getting some small amount of traffic you believe for a few KWs. The most important question is what makes you think you are getting this traffic for these terms? Is it that your site has queries in GWMT or KW in GA for specific keywords like KWexample1, KWexample2, and KWexample3?
You are also saying the landing pages for the three KWs above have no page authority (PA) associated with them, and you are wondering how anyone would find them?
I am wondering if you are using Google Analytics based on the last 2 questions: Are these just robots or some non human click? Or how do I even get these visitors?
Assuming you have GA code installed correctly and you have access to it, go to your dashboard and click on Traffic Sources (Left Side about 2/3s down) and you will see: Sources - click it and you will see Search - click it and you will see Organic - click it and you will see Key words listed to your right (are these terms in here? (Remember it will default to the first ten but there are more, look to bottom right to go to next page or to show more on a page. You can also click 'Keyword' to order by alpha. If the KWs are in here, it is organic search. If not, look at referrals or Direct to see if they are there. This will show you where the traffic is from. That will not guarantee someone is not searching using automation, but it is not a spider/bot.
Hope that helps you out,
Robert
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
If website users don't accept GDPR cookie consent, does that prevent GA-GTM from tracking pageviews and any traffic from that user that would cause significant traffic decreases?
I've been doing a lot research on GDPR impact and implementation with GTM-GA for clients, but it's been 12 months since GDPR has gone live I haven't found anything on how GA traffic has been impacted if users don't accept cookie consent. However, I'm personally seeing GA accounts taking huge losses in traffic since implementing GDPR cookie solutions (because GTM/GA tags aren't firing until cookies are accepted). Is it common for websites to see significant decreases in traffic due to too many users not accepting cookie consent? Are there alternative solutions to avoid traffic loss like that and still maintain GDPR compliance? It seems to me that the industry underestimated how many people won't accept cookie consent. Most of the documentation and articles around GDPR's start (May 2018) didn't foresee or cover that aspect properly, everything seems to be technically focused with the assumption that if implemented properly most people would accept cookie consent, but I'm personally not seeing that trend and it's destroying GA data (lost traffic, minimal source attribution, inaccurate behavior data, etc). Thanks.
Reporting & Analytics | | Kickboard2 -
How do I create a segment that shows me all pages using a certain keyword? But nothing that doesn't have that keyword?
There must be an easy answer to this, but I can't seem to find it. All I want to do is create a segment in Google Analytics that shows all pages and search strings with "orthopaedics" in the title, with pageviews, uniques etc. If I simply navigate to "All Pages" in Google Analytics and then click Advanced Filters and do an Include Page Contains "orthopaedics" it works just fine. (See attached Screen Shot) But when I try to recreate this as a segment, it pulls in all other pages the users visited before arriving on the orthopaedics page I want to include, which I don't want. I can manually exclude each URL I don't want, but this is tedious and I feel there must be a simpler method I'm just missing. At the end of the day, I'm trying to create a list of every page and dynamically created query string that includes the word "orthopaedics" to say doctor X, your orthopaedics section generated X views, and here's a list of the pages. Mm6YTKa
Reporting & Analytics | | Patrick_at_Nebraska_Medicine0 -
How to see organic traffic trend in GA?
Hi Guys, I want to identify whether organic landing pages in Google Analytics month on month (over 6 month period) have increased or decreased in traffic and whether the traffic trend is positive or negative. See attachment of the data. In total there are 500 pages, so it's just not feasible to review each organic chart for each organic landing page to view the trend. I’m sure there is some way to view this in Google Analytics, but just not sure how. Any suggestions? Cheers. 0Bnv85G.jpg
Reporting & Analytics | | spyaccounts140 -
How do I exclude fake direct load traffic from networks in Google Analytics?
Starting on Friday 1/20, we noticed a huge, unnatural spike in Direct Load traffic. While researching where it was coming from, the big flags were huge spikes in countries that normally only have <5 sessions a month like Russia, Singapore, Brazil, etc., each sending 1400 a week, with >99% bounce rate and <0:00:05 average session duration. While looking into networks, we saw an influx in Networks that had never sent traffic before, each with >1300 sessions a week, 100% bounce rate, and 0:00:00 session duration. The list of these Networks are: astute hosting usa incorporated
Reporting & Analytics | | ServiceMichael
nephoscale inc.
network transit holdings llc
serverbeach
coreix ltd
2ezhost llp
nforce entertainment b.v.
mir telematiki ltd
servers australia pty ltd wholesale services provider for abuse
reliablehosting
dimenoc servicos de informatica ltda
c0715718213 I have seen a lot of guides of filtering out Referral traffic, but these are all coming in as Direct Load and are skewing our Direct Load results. Any idea how to filter or remove this traffic from Google Analytics?0 -
Exclude brand Traffic
Hello everyone, Whenever any user searches for our website using brand keywords, session count should comes under direct source instead of Google/organic. Or in simple language, We want that all our brand keyword search traffic should be consider as Direct Traffic instead of organic. Is it possible in Google Analytics? If yes then please share the steps of doing it
Reporting & Analytics | | Obbserv0 -
Huge Traffic Drop without any change on website
Hello there, I've experienced a huge website traffic drop and I can't find a reason. I redesigned and updated the SEO strategy in early December and the traffic was increasing, that's why I have no idea why that is happening. I have a video on home page and the views/day dropped a lot as well, but not as much as website visits! Any inputs? Best regards, NIB6rwF.png
Reporting & Analytics | | jancpc1 -
SEO Working GREAT! Although Keyword Rankings Only Directing to Home Page.
Since I've become a fellow MOZer I've seen an increase on my sites and proud to say that ALL of my clients have now accomplished 1st page rankings on at least 2 of their top 3 keywords. Yes, I am as stoked as them. Although I am a bit worried because as I rank keywords and test them on Google and engines alike all of our rankings direct to the homepage. I am essentially new to SEO. So as happy as I am to be doing something right I'm worried I'm losing the end user. By having them need to Search our site/menus/blog for the keywords/phrase that got them to us will turn most searchers away. They want the content now. What am I doing wrong? My pages are pretty specific so I never cared to use rel-canonical's...I dont have duplicate content, other than your typical footer/side bar consistent info. So I'm curious where I've gone wrong. Little history on my sites: I Use Joomla 2.5 & 3.x. I manage seo details through sh404seo. I've cleaned all duplicates I can up other than what these dynamic cms generate by just using one. I've done fairly well and all my pages rank A for moz's onpage grader for the keyword optimized around. Any help is appreciate, THANK YOU!
Reporting & Analytics | | Funk-Creative-Media0 -
Campaign shows no traffic from Analytics
My campaaigns are connected to GA but traffic is zero for all campaigns
Reporting & Analytics | | berndheyer0