Google keywords
-
I'm having trouble understanding how google determines out of my text what are the keywords and what aren't. Is there somewhere I can go that will tell me what google sees as my dominant keywords and I'd like to see my total keyword list too. We are running eCommerce and I don't think it is picking up on everything we expected it to see as keywords. I'm pretty new to this SEO stuff but I'm trying to learn. Any help would be appreciated. I understand I'm suppose to include important words in my page titles, headers and meta description and use effective markup as well so I'm just a bit lost on how I can actually see what google counts as my keywords and their level of power/importance. If this isn't possible if anyone has any suggestions on how to gauge this, I'm open to ideas! Thanks in advance guys!
-
There isn't a fixed, known answer to your question, but perhaps I can offer some guidelines.
First off, repeating your keyword over and over on the page is very unlikely to fool Google any more, and boost your ranking. On a page with 1000 words, it might be natural to see the primary term the page is about repeated a dozen or so times; if it appears 100+ times, Google is very unlikely to decide that makes the page MORE relevant for that term, and more likely, Google will see that as an indicator of spam. My advice: write naturally, and don't try to inject the keywords...just make sure they appear once or twice.
In page titles, the answer is in the SERPs themselves. Do a search for a reasonably competitive term, e.g. "Nikon D5200". None of the page 1 results have the term in the page title more than once.
-
How many times and where can I use a keyword before google rules us as over optimizing? I saw the dispute over using the keyword in the title and in H1 and if that was disputable I'm not sure how often I can use a certain keyword on a page.
-
One of the best tools to check how well a page is optimized for a particular keyword is the Moz On Page Grader Tool.
All you need to do is to enter the URL and the keyword you want that page optimized for , hit the "Grade on page optimization icon and the tool will give you an overall grade based on your optimization efforts for that keyword on the page. They take a lot of important factors into account including:
- Rel Cannonical Usage
- Page Title
- Accessibility
- Keyword usage in the document
- Content Length
- Links
- Header Tags
It's such a powerful tool. You can basically run this tool for the top 10 URL's ranking for your target keyword and see how the competitors are faring on this tool and what you can do to improve your position.
-
There are a number of things that Google looks at to determine how relevant your page is to a certain keyword phrase:
- presence of keyword phrase in page title
- presence of keyword phrase in URL
- presence of keyword phrase in domain
- presence of keyword phrase in body text
- presence of keyword phrase in image ALT text and image filenames on the page
- presence of keyword phrase in both internal and external links to the page
Meta description isn't really considered by Google in terms of relevance/ranking, but of course it's what's shown to the user in the search results as the "snippet" from the page, below the page title--so it can affect your conversion (from showing in search results to clicks through to your site).
Typically, you'll want to identify a primary target keyword phrase for each page, and make sure your page title STARTS with that phrase; make that phrase be part of your URL (after removing punctuation and special characters, and replacing spaces with hyphens), make your H1 heading on the page contain that phrase, have the phrase appear a couple of times on the page in the body text, and have an image or two that has the phrase in its ALT text and also the image filename.
Page title is probably the most important here (assuming your domain name isn't an exact match for the keyword--that tends to be REALLY strong still).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to find the best keywords for a new blog?
Hey everyone,
Keyword Research | | ayofztk
I have started a new blog and I am not finding the ways to find the best and rankable keywords for it.
Can anybody tell me how to find it?0 -
How to check the competition value of a Keyword.
Hi, How to check the competition value of a keyword in 2017 and how to get the low competitive keywords.
Keyword Research | | green.h1 -
Keyword In Page Title
Broad Keyword Usage in Page Title Easyfix <dl> <dt>Page title</dt> <dd>"The Sea Trout Inn in South Devon, Near Totnes - Luxury Bed and Breakfast and Restaurant - Contact Us"</dd> <dt>Explanation</dt> <dd>Search engines consider the title element to be the most important place to identify keywords and associate the page with a topic and/or set of terms. SEOmoz's correlation research has also shown that rankings are heavily influenced by keyword usage in the title tag.</dd> <dt>Recommendation</dt> <dd>Employ the keyword in the page title, preferrably as the first words in the element.</dd> <dd>The keyword is Hotels Totnes, how can I put this in a page title without it looking stupid ?</dd> </dl>
Keyword Research | | Stoz0 -
What's the difference between broad and exact match in Google's keyword research tool?
The exact match option shows you much smaller numbers. And Google's explanation of each isn't comprehensive. Can someone explain the difference between the two with examples? Also, which one is it better to target while doing SEO research?
Keyword Research | | davhad0 -
Check competitors keywords
Hello I not too old to use seomoz, i am looking for a feature please let me know if i can see this kinda feature in seomoz pro account. I am looking for a keywords for my competitors like i enter my competitors domain name and i get the list of keywords my competitors are ranking in top 50. I searched a lot but i am unable to find the automatic fetching of keywords of my competitor. The same is available in other website www.seoprofiler.com In seomoz i have to manually enter the keywords and than it shows ranking of my competitors, i want to fetch the keywords for my competitor directly.
Keyword Research | | DanishWadhwa0 -
How to interpret the keyword tool?
I've played with the keyword tool a bit. Some keywords have 43% difficulty and some have 55%. What do these difficulty levels mean? I don't really know how to go about it.
Keyword Research | | sleepmaster0 -
Google Search Volume Disparities
Hello, I have been researching search volumes for awhlie now for key terms related to my industry, as well as working towards better rankings for those terms that have higher search volumes using on-page optimization, external link anchor texts, etc. The only tool I use for this research is the Google keyword tool. Today when I was looking at the keyword difficulty for a particular term (first time I
Keyword Research | | mreisbeck
had used this tool in my SEOMOZ account), I saw how the search volumes are listed for both broad and exact match from Google's API. As I said I've based my strategies around results from Google's keyword tool, but now I see that, for a particular term that I have been focused on, there are 15,000 searches for "broad" match and 91 for "exact" match. I just checked the keyword tool at Google and there is apparently no way to set a keyword up to search for its "exact" match search statistics. Is this only available using their API? I'm on the floor here. Does this mean I've been optimizing for a term that has less than
a hundred searches a month as opposed to 15,000? If so, can anyone here reccommend any search volume tool that can deliver a higher degree of accuracy so I can make better
judgements regarding how I will spend my time and effort regarding SEO (and in fact,
to some degree, my budget for PPC)? Any help provided will be much appreciated. Mike0 -
Is there a way to tell google to ignore keywords in Webmaster Tools?
In Google Webmaster Tools for my site, the #1 keyword is "ago", probably because we format datestamps like "3 days ago". Is there a way to tell google not to count the word "ago"? Seems like a common enough word that google should be ignoring it. I have a feeling the answer to my first question is "NO!", so my follow-up question is: is there a best practice for formatting dates for SEO? Thanks!
Keyword Research | | RobotCo-op0