PR Dilution and Number of Pages Indexed
-
Hi Mozzers,
My client is really pushing for me to get thousands, if not millions of pages indexed through the use of long-tail keywords.
I know that I can probably get quite a few of them into Google, but will this dilute the PR on my site?
These pages would be worthwhile in that if anyone actually visits them, there is a solid chance they will convert to a lead do to the nature of the long-tail keywords.
My suggestion is to run all the keywords for these thousands of pages through adwords to check the number of queries and only create pages for the ones which actually receive searches.
What do you guys think?
I know that the content needs to have value and can't be scraped/low-quality and pulling these pages out of my butt won't end well, but I need solid evidence to make a case either for or against it to my clients.
-
Ah, e-commerce product pages - that makes more sense!
-
Thanks, Doug.
I know that these pages will have a solid conversion rate. The long tail keywords are for product pages on an e-commerce site.
After posting, I took a look at the competitors' sites in the industry, and most of them have 150k - 300k of these similar product pages indexed. This client only has about 40k, so I think we will go ahead and try to beef it up.
-
OK, I get what he's thinking, but there's another problem in addition to diluting or canibalising your money keywords/head-terms, or running into crawl problems etc..
These pages also need to do more than sit there getting traffic for long-tale keywords. They also need to support the goals of your business/website and get people to engage with your website and writing content (thousands of pages) that'll do this is a tough ask!
It's not just about the volume of the traffic - but the relevance and intent of that traffic and what ultimately that traffic is worth to you or your client.
If visitors click through to your content and bounce straight back to the search results then you're just wasting your time and your time/money. ( http://moz.com/blog/solving-the-pogo-stick-problem-whiteboard-friday )
Take a look at he engagement metrics for your current long-tale keywords. What's the bounce rate / page depth for these visitors. Do any of them actually likely to convert?
Don't know if that'll help persuade your client.... good luck!
-
Hi, Travis-
I wouldn't be concerned with "diluting" any pagerank that you already have, if that's your question. You may be setting up new pages in competition with existing pages, if they're going after the same terms, though. The longer the existing pages have been out there, unmodified, the easier a new page may outrank it, all other things being equal.
Unfortunately, without seeing the site, it's impossible to even render a guestimate. For instance, how's your crawl budget? if it's limited, QDF could possibly allow newer pages to push older pages into the shadows. You might check out this post: http://www.algohunters.com/building-solid-index-presence-optimizing-crawl-budget/
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google is indexing the wrong page
Hello, I have a site I am optimizing and I cant seem to get a particular listing onto the first page due to the fact google is indexing the wrong page. I have the following scenario. I have a client with multiple locations. To target the locations I set them up with URLs like this /<cityname>-wedding-planner.</cityname> The home page / is optimized for their port saint lucie location. the page /palm-city-wedding-planner is optimized for the palm city location. the page /stuart-wedding-planner is optimized for the stuart location. Google picks up the first two and indexes them properly, BUT the stuart location page doesnt get picked up at all, instead google lists / which is not optimized at all for stuart. How do I "let google know" to index the stuart landing page for the "stuart wedding planner" term? MOZ also shows the / page as being indexed for the stuart wedding planner term as well but I assume this is just a result of what its finding when it performs its searches.
Intermediate & Advanced SEO | | mediagiant0 -
Thinking about not indexing PDFs on a product page
Our product pages generate a PDF version of the page in a different layout. This is done for 2 reasons, it's been the standard across similar industries and to help customers print them when working with the product. So there is a use when it comes to the customer but search? I've thought about this a lot and my thinking is why index the PDF at all? Only allow the HTML page to be indexed. The PDF files are in a subdomain, so I can easily no index them. The way I see it, I'm reducing duplicate content On the flip side, it is hosted in a subdomain, so the PDF appearing when a HTML page doesn't, is another way of gaining real estate. If it appears with the HTML page, more estate coverage. Anyone else done this? My knowledge tells me this could be a good thing, might even iron out any backlinks from being generated to the PDF and lead to more HTML backlinks Can PDFs solely exist as a form of data accessible once on the page and not relevant to search engines. I find them a bane when they are on a subdomain.
Intermediate & Advanced SEO | | Bio-RadAbs0 -
Optimize the category page or a content page?
Hi, We wish to start ranking on a specific keyword ("log house prices" in italian). We have two options on what pages we should optimize for this keyword: A long content page (1000+ words with images) Log houses category page, optimized for the keyword (we have 50+ houses on this page, together with a short price summary). I would think that we have better chances with ranking with option nr.2 , but then we can't use that page for ranking with a more short-tail keyword (like "log houses"). What would you suggest? Is there maybe a third option for this?
Intermediate & Advanced SEO | | JohanMattisson0 -
Webmaster Index Page significant drop
Has anyone noticed a significant drop in indexed pages within their Google Webmaster Tools sitemap area? We went from 1300 to 83 from Friday June 23 to today June 25, 2012 and no errors are showing or warnings. Please let me know if anyone else is experiencing this and suggestions to fix this?
Intermediate & Advanced SEO | | datadirect0 -
Wrong Page Indexing in SERPS - Suggestions?
Hey Moz'ers! I have a quick question. Our company (Savvy Panda) is working on ranking for the keyword: "Milwaukee SEO". On our website, we have a page for "Milwaukee SEO" in our services section that's optimized for the keyword and we've been doing link building to this. However, when you search for "Milwaukee SEO" a different page is being displayed in the SERP's. The page that's showing up in the SERP's is a category view of our blog of articles with the tag "Milwaukee SEO". **Is there a way to alert google that the page showing up in the SERP's is not the most relevant and request a new URL to be indexed for that spot? ** I saw a webinar awhile back that showed something like that using google webmaster sitelinks denote tool. I would hate to denote that URL and then loose any kind of indexing for the keyword.
Intermediate & Advanced SEO | | SavvyPanda
Ideas, suggestions?0 -
Disallowed Pages Still Showing Up in Google Index. What do we do?
We recently disallowed a wide variety of pages for www.udemy.com which we do not want google indexing (e.g., /tags or /lectures). Basically we don't want to spread our link juice around to all these pages that are never going to rank. We want to keep it focused on our core pages which are for our courses. We've added them as disallows in robots.txt, but after 2-3 weeks google is still showing them in it's index. When we lookup "site: udemy.com", for example, Google currently shows ~650,000 pages indexed... when really it should only be showing ~5,000 pages indexed. As another example, if you search for "site:udemy.com/tag", google shows 129,000 results. We've definitely added "/tag" into our robots.txt properly, so this should not be happening... Google showed be showing 0 results. Any ideas re: how we get Google to pay attention and re-index our site properly?
Intermediate & Advanced SEO | | udemy0 -
There's a website I'm working with that has a .php extension. All the pages do. What's the best practice to remove the .php extension across all pages?
Client wishes to drop the .php extension on all their pages (they've got around 2k pages). I assured them that wasn't necessary. However, in the event that I do end up doing this what's the best practices way (and easiest way) to do this? This is also a WordPress site. Thanks.
Intermediate & Advanced SEO | | digisavvy0 -
Is 404'ing a page enough to remove it from Google's index?
We set some pages to 404 status about 7 months ago, but they are still showing in Google's index (as 404's). Is there anything else I need to do to remove these?
Intermediate & Advanced SEO | | nicole.healthline0