Traffic Down - May Need Outside Help
-
Hi Moz Community -
Our website (www.motivators.com) experienced a small traffic drop in mid-March. This was followed by a steady decline in traffic through May, June and July. Please note that a site redesign went live on April 4th.
Starting in mid-July, we began implementing aggressive site improvements (mostly based upon site speed), but our traffic is still down.
Can anyone recommend a service or company that can look at our site and determine the root cause / more strategies for improvement?
Thanks for your suggestions!
-
If you look at the Moz On Page Report that I linked to above, it'll give you specific instructions on other fixes you can do to optimize your page. Follow those guidelines on all of your pages, and you should do well.
-
Thanks, Lisa. Your alt tag comments make sense. We're going to make these changes site-wide.
-
Thanks, Jesse. We're looking into getting this non-www 301 issue addressed.
-
Thanks! We've looked into these companies and will be contacting a few.
-
I noticed several things at a glance, primarily using moz's Google Chrome tool on this page: http://www.motivators.com/Promotional-BacktoSchool-Products-98.html
If your keyword phrase on this page is "back to school promotional products", You're on your way to being well-optimized for that phrase, but you'd want to add the phrase in your body copy, emphasizing it somewhere, and include the phrase in one or more of your image alt tags. However, that term is not searched very often using Google's AdWords Keyword Planner Tool. Continuing on... you could remove the "quick view" alt tags, as they are not doing anyone any good... Quick view of what? If a blind person (or a person with displaying images turned off) were trying to view (hear) the webpage, every link would say the same thing, therefore they won't know which to click on. The image alt tag is there for this purpose.
It also looks like you didn't put an alt tag on your product display images. Definitely a missed opportunity there. You used the product ID as the title, but no alt tag.
I'd be happy to help you optimize your site, but hopefully this will get you going.
-
start with redirecting your non-www to the www version. get a 301 in place asap. i looked at this, saw it, and stopped checking. this is the first thing to do but i'm sure there are plenty more...
edit: although you do have a canonical tag so that's good. still it will help to do as i suggest as canonical does not guide incoming links only keeps you from getting panda penalties and guides Google to index the proper version of the duplicated content.
-
List of recommended companies below from Moz.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Translated the site but traffic is not coming
Hi, We've build a lawyer directory website (www.iranianlawyers.com) which already has good Google rankings for related terms (Ex. Iranian lawyers, Iranian lawyers california, etc). About 1.5 months ago we translated the site to Farsi and published it online: www.iranianlawyers.com/farsi However we have yet to see any new traffic generated from those pages. The website has a decent back-link profile and there are no almost no competitors in our space with translated pages. Would someone please take a look at our translated pages and let me know if there are any major on-site issues that you see that we need to address? I've checked for noindex or nofollow tags but they dont seem to be an issue. Not sure if I'm missing something here. Thank you very much
On-Page Optimization | | Heydarian0 -
URL structure of the page: Does this one need to contain the most important keyword for better SEO?
Hi everyone, I’m trying to get "air-conditioner-repair.html" to rank higher for the keyword "air conditioner los angeles". I am wondering whether or not I should change URL to "air-conditioner-los-angeles-repair.html" to get better results? Will be thankful very much for any advise you can offer!
On-Page Optimization | | kirupa0 -
Stagnant Traffic
The traffic on my site (http://www.tbreak.com) has been stagnant over the last few months. We're a news posting site and posting a good 4-8 posts per day and using Yoast plugin to make sure they are optimized, but traffic has not grown at all. What could be the reason for that?
On-Page Optimization | | tbreak.ae0 -
I'm starting an online training school and need some advice.
Hey Moz'ers, I'm looking start an online training website. I feel there is 3 options: Self hosted LMS (Moodle, Litmos etc), Sass solution (Academy of Mine, Pathwright etc) Or DIY with Chargify type payments/subscriptions. To get started it is easiest to use one of the software as a service options. I get to use my own domain but everything else is via the software provider. **What potential problems can you see if/when I decided to do my own self hosted option? Will I be able to redirect the pages to my new site and pass along my accumulated page rank with minimal disruption or am I missing something catastrophic? ** Any advice would be helpful.
On-Page Optimization | | danlovesadobe0 -
I want to improve our client's website structure, so he gets more traffic locally. What advice do you have ?
We want to "revamp" our client's website, by improving the overall looking (content, images, structure). Our client is a small retail business but wants to have more traffic. What advice can you give me ?
On-Page Optimization | | marketingmedia.ca0 -
Google Results Title Tag HELP
Can anybody tell us why Google changes your title tag in the SERP? If you check out the below link or type in 'days inn', you will see the 2nd result for www.daysinnrc.co.uk just says 'Days Inn' but on the actual site the title tag for this page is 'Days Inn UK | Days Inn | Daysinnrc.co.uk' http://www.google.co.uk/#hl=en&sclient=psy-ab&q=days+inn&oq=days+inn&gs_l=hp.3...4110.4110.4.4297.1.1.0.0.0.0.0.0..0.0...0.0...1c.1.kWVC24EnCHE&pbx=1&bav=on.2,or.r_gc.r_pw.r_qf.&fp=7680231318a44bb0&bpcl=35466521&biw=1920&bih=934 This has happened with another site too, does anybody know why? Thanks
On-Page Optimization | | SEOwins0 -
I changed my site from HTML to PHP and I need to get some help.
Ok...so the other day I went from HTML to PHP in every part of my website. I want to know the best option for me for redirecting my pages from HTML to php. I had my site scanned with SEOMoz and I was given many 404 errors which is not at all good. I do not have any pages of my site linking to any of these html pages. All of the site links have been updated. I have checked 3 times. I have never created a robots.txt file so I would love to get a little help with this part. I was thinking it would be best to tell Google not to worry about these pages in the file. I kept the pages up and I plan to remove all code with them so that no content shows up if someone visits but the issue with that is my site is already indexed as HTML. I want to have the HTML pages redirect to the PHP without worrying that my visitors will land on my site via Google onto an HTML page. I hope I am making sense. What is the best advice you can give me. I need all pages to redirect to PHP. I used an htaccess redirect from all HTML to PHP but when I get so many of them added I get an error on my site saying too many redirects. Seriously need help.
On-Page Optimization | | TrendyHost0 -
I need quality backlinks. Do they need to be similar to company website?
Our website seems to be well optimized. However I need to find more quality backlinks. I am having a hard time with this. Do backlinks have to related to the company? The reason I ask is because I can receive some links, but they do not relate to our company. BUT sometimes we have customers come to our facility and we book them a local hotel room and send them to near by restaurants. Is it ok to have local restaurants and local hotels links on our website and have them link to ours, on a page for customer visits. OR any other tips on receiving quality backlinks?
On-Page Optimization | | hfranz0