Traffic Down - May Need Outside Help
-
Hi Moz Community -
Our website (www.motivators.com) experienced a small traffic drop in mid-March. This was followed by a steady decline in traffic through May, June and July. Please note that a site redesign went live on April 4th.
Starting in mid-July, we began implementing aggressive site improvements (mostly based upon site speed), but our traffic is still down.
Can anyone recommend a service or company that can look at our site and determine the root cause / more strategies for improvement?
Thanks for your suggestions!
-
If you look at the Moz On Page Report that I linked to above, it'll give you specific instructions on other fixes you can do to optimize your page. Follow those guidelines on all of your pages, and you should do well.
-
Thanks, Lisa. Your alt tag comments make sense. We're going to make these changes site-wide.
-
Thanks, Jesse. We're looking into getting this non-www 301 issue addressed.
-
Thanks! We've looked into these companies and will be contacting a few.
-
I noticed several things at a glance, primarily using moz's Google Chrome tool on this page: http://www.motivators.com/Promotional-BacktoSchool-Products-98.html
If your keyword phrase on this page is "back to school promotional products", You're on your way to being well-optimized for that phrase, but you'd want to add the phrase in your body copy, emphasizing it somewhere, and include the phrase in one or more of your image alt tags. However, that term is not searched very often using Google's AdWords Keyword Planner Tool. Continuing on... you could remove the "quick view" alt tags, as they are not doing anyone any good... Quick view of what? If a blind person (or a person with displaying images turned off) were trying to view (hear) the webpage, every link would say the same thing, therefore they won't know which to click on. The image alt tag is there for this purpose.
It also looks like you didn't put an alt tag on your product display images. Definitely a missed opportunity there. You used the product ID as the title, but no alt tag.
I'd be happy to help you optimize your site, but hopefully this will get you going.
-
start with redirecting your non-www to the www version. get a 301 in place asap. i looked at this, saw it, and stopped checking. this is the first thing to do but i'm sure there are plenty more...
edit: although you do have a canonical tag so that's good. still it will help to do as i suggest as canonical does not guide incoming links only keeps you from getting panda penalties and guides Google to index the proper version of the duplicated content.
-
List of recommended companies below from Moz.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Two Day After Starting Moz Pro campaign i experienced Sudden Huge Traffic Drop and My site ranki Drops in my site..Please I need your help
Two Day After Starting Moz Pro campaign i experienced Sudden Huge Traffic Drop and Drops in my site..Please I need your help
On-Page Optimization | | zizutz0 -
When, if ever, would you need to use: example.com/en
Is there any reason to have /en on your website if your website is only in English? Or is it worth having in case you are preparing to translate into other languages? And is there any advantage to being: en.example.com over example.com/en Thanks
On-Page Optimization | | CosiCrawley0 -
Need w3c validation error solution
http://validator.nu/?doc=http%3A%2F%2Fwww.topnotchlawsuitloans.com Stray end tag head. An body start tag seen but an element of the same type was already open. Cannot recover after last error. Any further errors will be ignored.
On-Page Optimization | | JulieWhite0 -
Need help, i am lost
Hello all, I am new in this community. I have been for a while on Page 1 on Google with the keyword "Wooden Signs" with my website CreateYourWoodSign.com Since the Google update (April 24th i think)I completely disappeared from Google. I have not been able to come back since. Any help would you highly appreciated. Thank you!
On-Page Optimization | | manu45
Emmanuel0 -
Long tail traffic - what is the best way to go back and add focus to repetitive long tail keywords?
Hey everybody, So, our niche doesn't have a million and a half searches per month, which makes a handle full of visitors look mighty enticing to a CMO Our price point is very high too, so to the question, is it worth taking the time to put a whole new content strategy in line for a few new visitors, the answer is yes. Now's the hard part. How on earth do I make 1,000 pages for similar topics? Is making new pages the best way to go about this? (probably so right? It's the only thing that I can see that would certainly increase likelihood of being more relevant, plus if I don't I will be missing out on the benefits of beefing up our site, AND the opportunity to more specifically answer a users query.) With phrases like "keyword" and "aftermarket keyword," the searcher is asking for two totally separate collections of results. I'm always reading about the importance of being there throughout the buyers complete purchasing /research process, which makes me think that considering doing anything other than creating unique pages is simply missing out.. Suggestions? Massive Content Strategy Help? Anybody? Thanks, TA
On-Page Optimization | | TylerAbernethy0 -
To many links hurting me even though they are helping users
I have a scrabble based site where I function as a anagram solver, scrabble dictionary look up and tons of different word lists. In each of these word lists I link every word to my scrabble dictionary. This has caused Google to index 10018 pages total for my site and over 300 of them have well over 100 links. Many of them contain over 1000 links. I know Google's and SEOMOZ stance that anything over 100 will hurt me. I have always seen the warnings in my dashboard warning me of this but I have simply ignored it. I have posted on this Q and A that I have this issue, but IMO having these links benefit the users in the aspect that they don't have to worry about coping the text and putting it in the search box, they can simply click the link. Some have said if it helps the users then I am good, others have said opposite. I am thinking about removing these links from all these word lists to reduce the links per page. My questions are these. 1. If I remove the links from my page could this possible help me? No harm in trying it out so this is an easy question 2. If I remove the links then I will have over 9000 pages that are indexed with Google that no longer have a link pointing to them, except for the aspect that they are indexed with Google still. Is it going to hurt me if I remove these links and Google no longer sees them linked from my site or anywhere else?
On-Page Optimization | | cbielich0 -
Will a new domain name help rankings
If I purchase a domain name that links to my site with the new domain name being keyword specific....will that help boost rankings in Google? Reason I ask is that a particular website always ranks higher than ours because of their domain name (keyword specific). They are currently not even "open" and they still manage to rank high. I checked for links with the seomoz tools but did not see any high links etc.. Thanks!
On-Page Optimization | | teachcsg0 -
How different does each page tilte need to be?
I've got a site that is all about wood countertops. There are a few ways people can find info on wood tops. (main) wood countertops (main) butcher block butcher block counters wood counters hardwood countertops etc. For the most part I want to rank for the two top key phrases because they pretty much cover all the other basis with google being as smart as it is. So they question is how different should each page title be? Examples: Wood Countertops - Butcher Block Counters | by J. Aaron = index page Wood Counter tops - Butcher Block Counters - About Us | J. Aaron = about us page Cleaning Butcher Block - Wood Countertop Maintenance | J. Aaron = care & maintenance page Would it be OK to use: <title>Wood Countertops - Butcher Block Counters | by J. Aaron</title> as the template for the whole site with the addition of the actual page subject as an additional piece of the sentence, like example 2 or would that be too similar? Also is that a good idea or should I commit to optimizing each page for a different key phrase? If so would you optimize the home page for the most searched for phrase and let the other pages back it up with the other search terms?
On-Page Optimization | | JAARON0