H2's vs Meta description
-
in some of my serp results the h2's are showing up instead of the meta description. i have read that H2's arent really valid anymore. can someone clarify this for me?
-
Google determines what to display as the text may be more relevant to the search query compared to your meta description tag.
-
It's possible that Google just feels that the text you have in your H2 is a more accurate description of your page. Is your meta description too long? I know that Google occasionally ignores the Title Tag and displays the H1 or other text in the SERPs if they feel it is more relevant.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Content that's behind CSS..
For content that's been loaded onto the page.. but it requires a click for it to be revealed.. as in a slider, or a tab, to save space or for a page's organization.. what are your thoughts on Google counting or weighting this content? It would make sense for Google to give it partial or no weighting as if Google attributes the content to being there, its confusion for the user to land on the page and have to find it/click around to find it.. Sorry if this is an obvious question to SEOs.. I've always assumed as long as it was loaded, it'd be mostly counted.. but I'm beginning to doubt my assumption. Thanks!
On-Page Optimization | | speedcommerce0 -
Phone number formatting - Periods vs Dashes
Are there any best practices on phone number formatting regarding using periods XXX.XXX.XXXX vs dashes XXX-XXX-XXXX? What about using parentheses on the area code (XXX)XXX-XXX? This is regarding a phone number on a contact apge...
On-Page Optimization | | WorkhorseMKT0 -
Meta Title Pipes and Spacing
I've been doing optimization on a clients website and want to make sure I'm maximizing my characters. Does anyone have any feedback on the spacing in between the pipes ( | ) ? IE: Internet Marketing Company | Denver SEO | Brand Name Do the spaces before and after the pipes play a role in whether the search engines can distinguish the keyword or is it all considered one word if there is no spaces such as: IE: Internet Marketing Company|Denver SEO|Brand Name Any information will be super helpful. Thanks for your help!
On-Page Optimization | | RezStreamSEO0 -
What are the benefits of the URL meta tag?
We have too many meta tags and want to get rid of all the outdated ones. However, we don't want to eliminate valuable meta tags by mistake. So, before we say goodbye to the URL meta tag, we want to make sure we understand the pros and cons, if any. By the way, we are not referring to canonical URL tags, just URL as in:
On-Page Optimization | | GRIP-SEO0 -
Which Meta Tags would you recommend having on the pages?
Hello, There are so many different meta tags which you can implement to the header of your website and I'm wanting to get people's opinions on which you feel are worth putting in and which are completely pointless? For example: Author Copyright Language Content-Type Content-Language Distribution Abstract Keywords Description Classification Canonical Expires Revisit-after Rating I look forward to hearing your comments and suggestions. Kind Regards, Shaun Swales Twitter: Https://www.twitter.com/CryptCommerce
On-Page Optimization | | ShaunSwales0 -
Can you change meta description at any time without loosing rankings?
I'm wondering if it is possible to change the meta description of a page on your site at any time without it affecting rankings on google? Is it only changing how my SERP looks? Or could bad things happen to changing your meta description? Appreciate all opinions on this one, thank you guys!
On-Page Optimization | | danielpett0 -
Are Title meta tag keywords case sensitive'
Hi! One of the fixups that SEOmoz analysis reports is that my main keyword isn't part of the page title. The problema is that the keyrord is there but in uper case while i introduced a lower case keyword for analysis (see the example). BEAUTY (it's in the page title) beauty (that's the keyword i'm analysing) Regards, OV
On-Page Optimization | | ovieira0 -
How to avoid product's lists from making your site's content duplicated?
Hi there! We at Outitude, recently launched an outdoor activities marketplace and to make it easy for users to compare activities we show a list of available activities in each activity view. The problem is that though the content is different, the first half is practically identical. Example:
On-Page Optimization | | alexmc
Sailing for a full day: http://outitude.com/en/sailing/world/sailing-full-day and sailing for half a day: http://outitude.com/en/sailing/world/sailing-half-day both URL's are different, their content is different but most of it is not (first half of the page), so that the user can compare the activity it is currently seing with others. Questions: How can we show the activities list without it ruining the page rank? Do you advise the use of "", "" surrounding the duplicated content aka activities lists? Thanks in advance.0